Paris remains the reference city for a good restaurant, either by their chefs or designers (a year ago, we published the restaurant Le Dauphin by Rem Koolhaas). Few days ago has opened Miss Kō, an underground Asian fusion restaurant located in the heart of Paris' most prestigious arrondissement.

Miss Kō is a restaurant designed as a unique experience. A work whose overall director is Philippe Starck and the mysterious heroin is Miss Ko.

The restaurant reproduces a "food street" and crazy night, with a huge bar of 26 meters and a delusional fresco designed by David Rocheline.

"Sometimes dreams are hectic, crazy, strange.

You wake up different, dazzled by what you just lived, relieved to wake up, sad to not be sure to be able to return.

Miss Ko is that, only that, mostly that.

A fantasy created from scratch, an exquisite corpse and an Asian crazy collage where you hit a distant court of miracles in a street after Blade Runner, where there is unlimited creative madness, where artists have no barrier, where technology shows an exciting future, where industry becomes art."

Philippe Starck.

Phillipe Starck has channelled his limitless creative madness into the Miss Kō interiors, creating a place where art has no barriers and dinners are surrounded by endless technology. One of Miss Kō's most unusual features is a 26m long table running the length of the restaurant entirely made from digital screens, each playing news channels from all over Asia.

The restaurant’s name and identity are based on the character of Miss Kō. A young, sexy but eternally mysterious symbol of Asia, and the embodiment of its traditions and its strangeness. Miss Kō shows us her 'Yakuza' full body suit tattoo, a sign in some Asian cultures of ties to the underworld.

The logo has animated versions, and an ambient dancing rice animation is projected onto the floor. The rice occasionally comes together seemingly at random to create the Miss Kō logotype.


 

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Philippe Starck was born in 1949. From his childhood spent beneath the drawing tables of his airplane building, aeronautic engineer father, he retains a primary lesson: everything should be organised elegantly and rigorously, in human relationships as much as in the concluding vision that presides over every creative gesture. His absolute belief that creation should be used and enjoyed by all sees him relentlessly endeavouring to do well, right down to the tiniest detail.

But years later has he really left his first improvised office? According to him, not completely. “Ultimately they were children’s games, imagination games, but thanks to various skills, especially engineering, something happened. I’m a kid who dreams and at the same time I’ve got that light-heartedness and gravity of children. I fully accept the rebellion, the subversion and the humour.”

Starck first showed interest in living spaces while he was a student at the Ecole Nissim de Camondo in Paris, where in 1969 he designed an inflatable house, based on an idea on materiality. This revelation bought his first success at the Salon de l’Enfance. Not long afterwards, Pierre Cardin, seduced by the iconoclastic design, offered him the job of artistic director at his publishing house.


“My father was an aeronautical engineer. For me it was a duty to invent”.

Philippe Starck

Inventor, creator, architect, designer, artistic director, Philippe Starck is certainly all of the above, but more than anything else he is an honest man directly descended from the Renaissance artists.

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Published on: February 22, 2013
Cite: "Opening Miss Kō restaurant by Philippe Starck and branding by GBH" METALOCUS. Accessed
<https://www.metalocus.es/en/news/opening-miss-ko-restaurant-philippe-starck-and-branding-gbh> ISSN 1139-6415
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