During the spring of 2013, the Kunsthal Rotterdam will be presenting a comprehensive exhibition to celebrate the 100th anniversary of the Dutch furniture brand Pastoe. Since it was founded in 1913, Pastoe has grown to become an internationally recognized designer label. The brand stands for simplicity, timelessness, quality, and craftsmanship. Over the past years, Pastoe has acquired an excellent circle of designers including Maarten Van Severen, Shigeru Uchida, and Scholten & Baijings.
Exhibition.
The exhibition Like Pastoe illustrates the rich history of the furniture brand and provides an overview of the unique collaboration between Pastoe and various architects, artists, and designers. The exhibition has been organized around the following themes: ARCHIVES, ENVIRONMENTS, and VISIONS. In the ARCHIVES theme, Krijn de Koning presents the history of Pastoe using exceptional designs, advertising material, sketches, photographs and trade fair presentations. Within the ENVIRONMENTS section, Anne Holtrop projects Pastoe’s vision of the architectonic space. The exhibition’s installations represent an environment in which living, working, learning, and creating are defined in a new way. VISIONS highlights the search for new perspectives on product development and includes work by various designers such as Naoto Fukasawa, Claudio Silvestrin, and Scheltens & Abbenes.
Publication.
A jubilee book, written by Anne van der Zwaag/Gert Staal and designed by Dirk Laucke, has been published in honor of this exhibition and to celebrate Pastoe’s 100th anniversary. The book features interviews, historical and critical analyses, insights, backgrounds, and highlights from the history of Pastoe and the context of living, both past and present.
