Like Pastoe. 100 years of design innovation

25/03/2013. [VIDEO] Kunsthal [ROT]. Holland. 23/02 > 02/06/2013
metalocus, JUAN SOLERA

After 100 years of existence the Pastoe brand furniture has decided to celebrate such a longtime birthday with an exhibition. Drawings, photographs, advertising material and the designs themselves are organized around several themes to show the mark made by many designers in this brand since 1913.

Leather Lounge Chair LL04 by Maarten van Severen, 2004. Courtesy of Kunsthal Rotterdam.

Leather Lounge Chair LL04 by Maarten van Severen, 2004. Courtesy of Kunsthal Rotterdam.

A'dammer by Aldo van den Nieuwelaar, 1978. Courtesy of Kunsthal Rotterdam.

Birch series by Cees Braakman, 1951. Courtesy of Kunsthal Rotterdam.

Vision by Pierre Mazairac & Karel Boonzaaijer, 1985. Courtesy of Kunsthal Rotterdam.

Shift by Scholten & Baijings, 2012. Courtesy of Kunsthal Rotterdam.

Vision Elements by Pierre Mazairac & Karel Boonzaaijer,1985. Courtesy of Kunsthal Rotterdam.

Pastoe furniture by Vincent Van Duysen, 2010. Courtesy of Kunsthal Rotterdam.

Salone del Mobile Milan, 2007. Courtesy of Kunsthal Rotterdam.

Salone del Mobile Milan, 2009. Courtesy of Kunsthal Rotterdam.

Cas Oorthuys designs, 1952. Courtesy of Kunsthal Rotterdam.

Introduction qubus by Maxi studio Drent, 1973. Courtesy of Kunsthal Rotterdam.

Affiche by Theo Stradmann, Affiche, 1958. Courtesy of Kunsthal Rotterdam.

Factory building, 2010. Courtesy of Kunsthal Rotterdam.

Introduction 125M by Jan Versnel, 1965. Courtesy of Kunsthal Rotterdam.

During the spring of 2013, the Kunsthal Rotterdam will be presenting a comprehensive exhibition to celebrate the 100th anniversary of the Dutch furniture brand Pastoe. Since it was founded in 1913, Pastoe has grown to become an internationally recognized designer label. The brand stands for simplicity, timelessness, quality, and craftsmanship. Over the past years, Pastoe has acquired an excellent circle of designers including Maarten Van Severen, Shigeru Uchida, and Scholten & Baijings.

Exhibition.

The exhibition Like Pastoe illustrates the rich history of the furniture brand and provides an overview of the unique collaboration between Pastoe and various architects, artists, and designers. The exhibition has been organized around the following themes: ARCHIVES, ENVIRONMENTS, and VISIONS. In the ARCHIVES theme, Krijn de Koning presents the history of Pastoe using exceptional designs, advertising material, sketches, photographs and trade fair presentations. Within the ENVIRONMENTS section, Anne Holtrop projects Pastoe’s vision of the architectonic space. The exhibition’s installations represent an environment in which living, working, learning, and creating are defined in a new way. VISIONS highlights the search for new perspectives on product development and includes work by various designers such as Naoto Fukasawa, Claudio Silvestrin, and Scheltens & Abbenes.

Publication.

A jubilee book, written by Anne van der Zwaag/Gert Staal and designed by Dirk Laucke, has been published in honor of this exhibition and to celebrate Pastoe’s 100th anniversary. The book features interviews, historical and critical analyses, insights, backgrounds, and highlights from the history of Pastoe and the context of living, both past and present.