The office space of Elephant-Parade not only reflects the characteristics of the industry, but also fully expresses its cultural and aesthetic values. While small spaces have a certain sense of privacy, they communicate with the big space.

The project designed by CUN Design for the office of Elephant-Parade cuts and breaks the space of a single geometry with different actions and among them a ladder in bamboo. A piece that generates an internal communication that activates, and provokes an interesting flow of movements between the different pieces that make up the puzzle of the office.

Bamboo as a building material represents the connotation of ancient Asian architecture system. Its output in China is enough to support the material consumption, and has the characteristics of high toughness and high plasticity.
 

Description of project by CUN Design

Beijing is a complex diversified metropolitan, where everyone attempts for a small sense of belonging and identity. Even troubled by life stress as well as the Fog days they still went ahead. While the longest time of a day people spend is in office.

Elephant-Parade said that the power leads new communication era comes from continuously creative spirit. As it is a communication company which specializes in digital integration, openness and diversity culture, we keep penetrating openness , humanized concepts and creative aesthetic ideas constantly into its space structure design.

In our opinion, the process of designing is not only simply doing but also beautifying life. With time goes on, people began to be weary of the "forest" of reinforced concrete and the string light mirror glass, and the more they pursuit of is materials that are close to life. Hence we used bamboo elements in Elephant-Parade’s office and restored its color. Art must come from the nature, since it has already created the most unique beautiful models for people.

In the first layer, we cut and broke the single geometrics space, while being able to be recombined and re-displayed, it feels like that it shows and could returns to the original space form. In this way, internal communication function of Elephant-Parade 's office is maintained while being as vivid and interesting as jigsaw puzzle. Meanwhile, it solves the problems of many practical functions, such as lighting and ventilation, line organization, functional partition, etc.

The relation of space is about adding and subtracting. In this layer, several geometry of same or different shapes are added to a single piece, while major and minor relationship is maintained, the image and expression of space is highlighted. And subtraction is cutting and emptying the original shape to form new shapes to meet the need of space functions. This makes the blocks have a more vivid shadow and a deeper sense of sculpture .

Floor and ceiling of each block has hidden lights, so even in the evening independent space could be formed. Simple and beautiful, clear and dazed multidimensional design language – digestion and refactoring constructs creative visual space in the structure of the multivariate composite.

The office space of Elephant-Parade not only reflects the characteristics of the industry, but also fully expresses its cultural and aesthetic values. While small spaces have a certain sense of privacy, they communicate with the big space. Thus group and individual spaces exist harmoniously and get their functions performed. This is also the relationship between big and small blocks.

Bamboo as a building material represents the connotation of ancient Asian architecture system. Its output in China is enough to support the material consumption, and has the characteristics of high toughness and high plasticity. At the top of the stairs, while using bamboo, we made it curve. Architect Gaudy once said: "the straight line belongs to men, and the curve to god". Obviously, the curve, which conveys something beyond the building, is what really makes our heart relax and feel like walking in a distant daydream. So we make curve splicing in the stairs and the top of the first layer to extend the flowing of the space.

Geometric lines in the interior space is adopted in this way, where nature is better used and no more piling up of traditional elements . The interface exists for the purpose of this space, and because of this interface, there are materials, structure, construction and entity. And a flowing rhythm in the interior space is formed.

Due to the rapid pace of life, the behaviors of people show more clear sense of purpose and shortcuts. Their straight lines of conducting code become another design standard of flowing space. In modern space design, people's aesthetic appreciation of curve and their linear activities agree with each other better. Nowadays, people are no longer limited by fixed time and space to work, while revolutionary change has happened in their concepts of work and working forms. A more cozy and relaxing work atmosphere is demanded by people to organically integrate with life.

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Beijing es un complejo metropolitano diversificado, donde todos intentan tener un pequeño sentido de pertenencia e identidad. Incluso preocupados por el estrés de la vida, así como con la alta contaminación siguen adelante. Aunque la mayor parte del día lo pasan en la oficina.

Elephant-Parade dijo que el poder conduce a que la nueva era de comunicación provenga del espíritu creativo continuo. Como es una compañía de comunicación que se especializa en la integración digital, la apertura y la cultura de la diversidad, nosotros mantenemos la apertura, los conceptos humanizados y las ideas estéticas creativas constantemente en su diseño de estructura espacial.

En nuestra opinión, el proceso de diseño no solo es una simple obra, sino que también embellece la vida. Con el paso del tiempo, la gente comenzó a cansarse del "bosque" de hormigón armado y del espejo de cuerda, y empezaron a buscar materiales más cercanos a la vida. Por lo tanto, utilizamos elementos de bambú en la oficina de Elephant-Parade y restauramos su color. El arte debe provenir de la naturaleza, ya que ya ha creado los modelos más bellos y únicos para las personas.

En la primera etapa, cortamos y rompimos el espacio de una sola geometría, mientras que se pueda recombinar y volver a exponer, se siente como si podría volver a la forma espacial original. De esta manera, la función de comunicación interna de la oficina de Elephant-Parade sigue siendo tan vívida e interesante como un rompecabezas. Mientras tanto, resuelve los problemas de muchas funciones prácticas, como la iluminación y la ventilación, la organización de la línea, la partición funcional, etc.

La relación del espacio consiste en sumar y restar. En este aspecto, varias geometrías de formas iguales o diferentes se agregan a una sola pieza, mientras se mantiene la relación mayor-menor, se resalta la imagen y la expresión del espacio. Y la resta consiste en cortar y vaciar la forma original para formar nuevas formas que satisfagan las necesidades de funciones espaciales. Esto hace que los bloques tengan una sombra más vívida y un sentido más profundo de la escultura.

El suelo y el techo de cada bloque tienen luminarias ocultas, por lo que incluso por la noche podría formarse un espacio independiente. Lenguaje de diseño multidimensional simple y hermoso, claro y aturdido: la digestión y la refactorización construyen el espacio visual creativo en la estructura del compuesto multivariable.

El espacio de oficina de Elephant-Parade no solo refleja las características de la industria, sino que también expresa plenamente sus valores culturales y estéticos. Si bien los espacios pequeños tienen un cierto sentido de privacidad, se comunican con el gran espacio. Por lo tanto, los espacios grupales e individuales existen armoniosamente y cumplen sus funciones. Esta es también la relación entre bloques grandes y pequeños.

El bambú como material de construcción representa la connotación del antiguo sistema de arquitectura asiática. Su producción en China es suficiente para soportar el consumo de material, y tiene las características de alta dureza y alta plasticidad. En la parte superior de las escaleras, donde usábamos bambú, lo hicimos curva. El arquitecto Gaudy dijo una vez: "la línea recta pertenece a los hombres y la curva a Dios". Obviamente, la curva, transmite algo más allá del edificio, es lo que realmente hace que nuestro corazón se relaje y sienta como que camina en un sueño distante. Así que hacemos un empalme de curvas en las escaleras y en la parte superior de la primera capa para extender el flujo del espacio.

Las líneas geométricas en el espacio interior se adoptan de esta manera, donde la naturaleza se utiliza mejor y no se acumulan más elementos tradicionales. La interfaz existe para el propósito de este espacio, y debido a esta interfaz, hay materiales, estructura, construcción y entidad. Y se forma un ritmo fluido en el espacio interior.

Debido al ritmo rápido de la vida, los comportamientos de las personas muestran un sentido más claro de propósito y atajos. Sus líneas rectas de código de conducción se convierten en otro estándar de diseño de espacio fluido. En el diseño del espacio moderno, la apreciación estética de la gente de la curva y sus actividades lineales concuerdan mejor entre sí. Hoy en día, las personas ya no están limitadas por un tiempo fijo y espacio para trabajar, mientras que el cambio revolucionario ha ocurrido en sus conceptos de trabajo y formas de trabajo. Las personas demandan un ambiente de trabajo más acogedor y relajante para integrarse orgánicamente con la vida.

 

 

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Architects
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CUN Design
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Design Team
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Chief designer.- Cui Shu
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Area
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4,100 m²
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Client
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Jorge Villacis
Gabriela Cuesta
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Dates
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Design Time.- 2017
Completion time.- 2017
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Main materials
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moso bamboo, cement slabs, dyed oak
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Cui Shu founder of CUN Design in 2010, is a diversified and professional team formed by a group of multidisciplinary young designers. Cun design proposes the concept of enterprise operation space. It is the first space design team in China who combines the concepts of artistic creativity, technology office and green office to fulfill the efficiency of corporate office. Cun Design focus on boutique hotel, creative office, real estate, sample room, etc. They don't limited to one specification, they live for the sake of design.

Cui Shu, was National champion of Chinese Design Elites of 2015, Executive advisor of Chinese Design Elites, Member of The Art Display & Decoration Committee of China of CBDA. Premio de diseño A + Global Architizer 2017. Premio Italia A'Design 2017. Premio de diseño espacial 2017 Taiwán TID.
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