So working with the section, they make the decision to create an oblique space with the inclination of the walls, thus creating the exhibition surfaces and using the rear as a storage place, building an exceptional oblique monochromatic space.
Project description by Studio Animal
Step is the construction of an oblique space, and with it, an exceptional spatial experience that offers the visitor an opportunity to inhabit a place not governed by Euclidean dimensions. Throughout our collaborations with this client, we have been developing strategies capable of generating memorable shopping experiences, always through the use of geometry and color. This is the most radical exercise in this regard: a single gesture and a single color provide the solution to both programmatic and functional requirements as well as aesthetic requirements, concluding that both go hand in hand and that the success of a retail project depends on its balance.
The section operation solves the piece spatially and functionally.
The inclination of both side walls creates and orders the product display surfaces. Two 10-meter long staggered walls appear. The footwear is placed leaning against the left wall. The staggered arrangement of the product naturally and optimizes the exhibition space. On the opposite wall, staggered in the opposite direction, bags and backpacks are displayed, which, following their own nature and of the wall itself, are shown off the hook.
On the other hand, this arrangement allows the maximum use of the store space, since the inclined wall leaves behind a generous space that would allow its use as a store warehouse.
The roof and floor of the store are two fundamental elements in this operation. Both reinforce this exercise in geometry. The ceiling is a large mirror surface that reflects the entire interior space, building the illusion of its continuation and generating the perception of a very slim interior space. The reproduction remains in the visitor's unconscious thanks to this reflection of the brand's logo, the X, which to some extent caused this work with oblique geometries and diagonal spaces.
Finally, this exhibition is complemented by a series of furniture also with the mirror envelope, on which to compose product still lifes or sit down to try on footwear.
