AMO designed 90s-style Nightclub in Paris for Miu Miu

Celebrating the 2016 Croisière collection and the introduction of the first house fragrance, Miu Miu opened the Miu Miu Club, a one-night-only intervention in the Palais d’Iéna in Paris, designed in 1937 by Auguste Perret.

Interior view. MIU MIU club by Prada and AMO. Photograph © Agostino Osio and Alberto Moncada. Courtesy of OMA.

The Miu Miu Club, a pop-up event by Prada and AMO, hosted a dinner, fashion show and several musical acts at the official CESE government offices in Paris on Saturday, July 4th. The show was inspired by the rich tradition and dark evocation of Parisian nightlife and included a special powder room dedicated to experiencing the first Miu Miu fragrance.

The Miu Miu Club offers an alternative environment for experiencing fashion and fragrance. Rather than promoting a quick view and fast departure, the space welcomes guests to spend the entire evening.

The temporary intervention was built in the grand hypostyle hall of Auguste Perret’s Palais d’Iéna, using scaffolding to create a room within a room. A series of lounges for the dinner were arranged below the structure, which later became the catwalk for the fashion show. The dance floor, with a scenographic DJ wall, was located in the centre and featured guest appearances by Miu Miu collaborator sound artist Frederic Sanchez, tech house DJ Craig Richards, American DJ and producer Seth Troxler, and Dutch DJ Cassy.

Inspired by the clubs from the early 90's, the Miu Miu Club referenced an underground and industrial atmosphere with strip lighting, metal grids, and PVC sheets.

MIU MIU TO STAGE A ONE-NIGHT-ONLY CLUB IN PARIS TO UNVEIL THE 2016 CROISIÈRE COLLECTION AND INTRODUCE THE FIRST MIU MIU FRAGRANCE

From the lavender hues of the Howling Cat, to the cabarets of Les Folies Bergères, to le jazz wafting from the caves of Montmartre, Paris nightlife thrives in the abstract, the secret, the seductive.

The scaffold supports a raised catwalk that runs the length of the hall following the rhythm of the architecture on which models parade overhead. Under the scaffolding a long series of lounges accommodate the guests both for dinner and conversation. Juxtaposed against the concrete structure of the Palais, the thin metallic profiles of the scaffold ring provide material contrast and plastic sheets define the exterior boundaries, creating a relaxed and casual environment. In contrast to temporal language of the set, white carpet-upholstered furniture lends a subtle sense of luxury. In keeping with the club atmosphere, the lighting is low and mysterious occasionally punctuated by lively signs in red and light blue neon. The center of the room is left open to provide a dance floor oriented towards a scenographic DJ wall.

The powder room is an intimate space, evocative of a ladies salon, for guests to experience Miu Miu’s first fragrance. Visitors are led through two mirrored corridors displaying images from the fragrance campaign featuring Stacy Martin and photographed by Steven Meisel. Glowing within the dimly lit hemicycle hall, the iconic dome and chandelier are faintly visible above the powder room. Enclosed by a ring of projection screens displaying subtly moving images, vanities, mirrors, banquets and poufs offer a space for small gatherings. White and blue carpet covers the floors and furniture and gold and mirrored accents create a soft environment. Fragrance bottles are arranged at each vanity, giving the opportunity to test the perfume, which highlights the joyful lily of the valley with the unexpected earthy undertone of Akigalawood®.

CREDITS.-

Author.- AMO.
Partner.- Ippolito Pestellini Laparelli.
Team.- Giacomo Ardesio, Giulio Margheri, Salome Nikuradze, Miguel Taborda, Cedric van Parys.

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Interior view. MIU MIU club by Prada and AMO. Photograph © Agostino Osio and Alberto Moncada. Courtesy of OMA.U club por Prada y AMO. Fotografía © Agostino Osio y Alberto Moncada. Cortesía de OMA.

Interior view. MIU MIU club by Prada and AMO. Photograph © Agostino Osio and Alberto Moncada. Courtesy of OMA.MIU club por Prada y AMO. Fotografía © Agostino Osio y Alberto Moncada. Cortesía de OMA.

Interior view. MIU MIU club by Prada and AMO. Photograph © Agostino Osio and Alberto Moncada. Courtesy of OMA.sio and Alberto Moncada. Courtesy of OMA.

Interior view. MIU MIU club by Prada and AMO. Photograph © Agostino Osio and Alberto Moncada. Courtesy of OMA.club por Prada y AMO. Fotografía © Agostino Osio. Cortesía de OMA.

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OMA. Office for Metropolitan Architecture

Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

Laboratorio de ideas de la Office for Metropolitan Architecture (OMA). AMO

AMO is the think tank of the Office for Metropolitan Architecture (OMA), co-founded by Rem Koolhaas in 1999. Applying architectural thinking to domains beyond building, AMO has worked with Prada, the European Union, Universal Studios, Amsterdam’s Schiphol airport, Condé Nast, Harvard University, and the Hermitage. It has produced exhibitions, including Expansion and Neglect (2005) and When Attitudes Become Form: Bern 1969/Venice 2013 (2013) at the Venice Biennale; The Gulf (2006), Cronocaos (2010), Public Works (2012), and Elements of Architecture (2014) at the Venice Architecture Biennale; and Serial Classics and Portable Classics (both 2015) at Fondazione Prada, Milan and Venice, respectively.

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured "barcode" flag – combining the flags of all member states – that was used during the Austrian presidency of the EU.

AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced exhibitions at the Venice Architecture Biennale, including The Gulf (2006), Cronocaos (2010) and Public Works (2012) and for Fondazione Prada including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its principle publication Elements. Other notable projects are a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.