ARCH+ features 9: KRAM/WEISSHAAR

16/01/2012. ARCH+. AUDI. [Colonia] Alemania 9-19 enero. 19,30 h.
metalocus, INÉS LALUETA

As part of the IMM Cologne / PASSAGE 2012 "ARCH +" shows between 9 and January 19, 2012 at 19:30 pm in the Factory / Studio of Mike Meiras in Cologne, the design duo Clemens Weisshaar and Reed Kram, showing interdisciplinary work, including design and advanced technology. The projects of KRAM/WEISSHAAR ranging from virtual reality and real physical space collect data to be converted into digital models and vice versa. Thus, the digital work acquires a physical quality. Simulation and performance in virtual space are a design that goes beyond an aesthetic definition in real time, rules or limitations of design.

Robot Mounting. Audi.

In early 2010, The London Design Festival commissioned Clemens Weisshaar and Reed Kram to design the festival’s annual Trafalgar Square installation. From September 16 to 23, 2010 their project entitled OUTRACE empowered the general public to take control of eight industrial robots on loan from Audi's production line and use them to write personal light messages which were recorded and shared as video files. © David Levene.

The installation consisted of eight robots mounted on a large concrete platform with a powerful LED light source positioned at the tool head of each robotic arm. By logging onto www.outrace.org with a mobile device or a computer, a global web audience and visitors on location at Trafalgar Square could direct the path of the lights held by the robotic tentacles, each creating a letter trace of the user's text message. © David Levene.

Long-exposure cameras captured these interactive light paintings and relayed them to the project website and social media platforms to be shared. OUTRACE is a popup factory: a temporary production facility for writing large scale three dimensional light messages. © David Levene.

London Design Festival 2011.

Outrace: Lighthead Prototype - © KRAM/WEISSHAAR

Outrace: London Design Festival's annual Trafalgar Square installation in 2010 - © KRAM/WEISSHAAR

Outrace: Diagramm Messages - © KRAM/WEISSHAAR

Outrace: London Design Festival's annual Trafalgar Square installation in 2010 - © KRAM/WEISSHAAR

Outrace: London Design Festival's annual Trafalgar Square installation in 2010, Diagrams Alphabet - © KRAM/WEISSHAAR

Outrace: Diagramm Bulletview - © KRAM/WEISSHAAR

ARCH+ features 9: KRAM/WEISSHAAR.

An installation was commissioned by the London Design Festival and supported and enabled by AUDI AG.

Clemens Weisshaar and Reed Kram founded Kram / Weisshaar office in 2002, with headquarters in Munich and Stockholm, after the famous Prada interventions in collaboration with OMA / AMO. Prada works are a sign, an example of architectural thought by / Weisshaar on the construction of surface space and combined into a series of effects, generating a unique atmosphere.