Design through duo chromatic sequence. Bun Burgers Bligny by Masquespacio
21/03/2021.
[MIL] Italy
metalocus, MARÍA ONSINA
metalocus, MARÍA ONSINA
The design studio Masquespacio has recently completed its new project on Viale Bligny, in the center of Milan, a new restaurant for the Italian hamburger chain Bun Burgers.
The overall design has been based on the preservation of the pre-existing architecture, brick walls, and arches enhanced by the duo chromatic sequence of green and purple and new curved shapes similar to the previous ones.
The overall design has been based on the preservation of the pre-existing architecture, brick walls, and arches enhanced by the duo chromatic sequence of green and purple and new curved shapes similar to the previous ones.
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Bun Burgers Bligny by Masquespacio. Photograph by Gregory Abbate
Project floor plan. Bun Burgers Bligny by Masquespacio
Section A. Bun Burgers Bligny by Masquespacio
Section D. Bun Burgers Bligny by Masquespacio
Section E. Bun Burgers Bligny by Masquespacio
Section G. Bun Burgers Bligny by Masquespacio
Section I. Bun Burgers Bligny by Masquespacio
Ana Milena Hernández and Christophe Penasse, Masquespacio designers, have designed this work intending to create a new identity for the brand, a renewal of its image focused on young audiences.
The Bun Burgers chain thus conveys the sophistication of its production through a fresh and contemporary design and consolidates itself as a high quality restaurant, abandoning the idea of fast food.
The Bun Burgers chain thus conveys the sophistication of its production through a fresh and contemporary design and consolidates itself as a high quality restaurant, abandoning the idea of fast food.
Description of project by Masquespacio
Masquespacio has just finished its first interior design project in Milan for Italian hamburger chain Bun.
After presenting its Memphis inspired Toadstool collection in 2016 and their collaborative exhibition with Italian terracotta artisan Poggi Ugo during the last Milan Design Week, now Masquespacio returns back to Milan with its first interior design project for Bun, located at Viale Bligny, next to the Bocconi University. The aim for the project was to create an identity with a clear focus on the younger generations and at the same time represent a more sophisticated approach for a high-quality hamburger restaurant.
During the last years there is a strong growth of hamburger chains, although most of them are opting for a vintage & industrial look for their spaces. The design developed by Masquespacio for Bun takes the opposite direction and seeks to create an innovative concept that showcases the authenticity of Bun and its smash burgers. This way Masquespacio has used gold touches and terrazzo tiles mixed with a splash of color that creates a sophisticated, but at the same time fresh design.
The project itself although starts from the investigation of the existing elements of the space with the aim to integrate them into the overall design aesthetic.
“When we saw the beautiful bricks and arcs from the space it was evident for us that we would use these 2 elements as the starting point of the design.”
Ana Hernández, creative director from Masquespacio
To create a uniform aesthetic through the space Masquespacio added additional arc forms with a green and purple color through the whole space, some totally independent and others are highlighting the already existing arcs from the interior architecture.
Additionally, the wooden table tops and plants represent the healthy and zero plastic identity from Bun.
After their successful collaboration in this project Masquespacio and Bun are now also working on several new restaurants, amongst which the next one will be Buns’ first opening in Turin.
More information
Design
Masquespacio.- Ana Milena Hernandez, Christophe Penasse.
Architects
Luca Gobbo.
Client
Builder
Area
140 sqm.
Dates
January 2021.
Manufacturers
Furniture and Customized Lighting.- Masquespacio Design. Production.- Augusto Contract. Tiles.- Complementto. Granite.- Mosaic tiles.
Location
Viale Bligny, 19a, 20136 Milan MI, Italy.
Photography
Studio Masquespacio
Masquespacio, an award winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates custom-made branding and interior projects through a unique approach that results in fresh and innovative concepts.
Awarded in 2016 with the “Massimo Dutti New Values” award by Architectural Digest Spain and the “Wave of the Future” award by Hospitality Design USA they have been rewarded with a continued international recognition by media specialized in design, fashion and lifestyle trends. They have worked on projects in several countries like Norway, USA, Germany and Spain.
Awarded in 2016 with the “Massimo Dutti New Values” award by Architectural Digest Spain and the “Wave of the Future” award by Hospitality Design USA they have been rewarded with a continued international recognition by media specialized in design, fashion and lifestyle trends. They have worked on projects in several countries like Norway, USA, Germany and Spain.
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