The ephemeral installation designed by AMO is composed of diverse shapes and totems, each carefully selected for its energetic significance. Each totemic display, housed within curtain-lined pockets, references a specific Vyrao fragrance. In the center, a pedestal showcases Vyrao products and can be transformed into a table for several people. The interplay of materials and layers of light enhances the visitor's perception of the brand's philosophy.
Towards the back, an intimate lounge invites contemplation, with curved seating and a semicircular basin. Above, a textile cylinder channels natural light from the skylight, connecting the space to its energy source. The modular symbols developed for the displays are designed to be scalable and adaptable, ensuring continuity in future ephemeral installations, retail spaces, and flagship stores.
Vyrao Mercer by AMO. Photograph by Bridgit Beyer.
Project description by AMO
Vyrao Mercer is a collaborative installation by AMO and Vyrao that explores the materialization of energy and nature. Inspired by Vyrao’s motto, “energy is everything,” the pop-up translates sensory experimentation into a physical environment for interaction and exchange.
The installation works within the existing architecture of a former clothing store, organizing the space into zones of varying tempos that are unified by a continuous soft curtain. Near the entrance, a dynamic corridor pulses with projected imagery, ambient sound, and visitor movement. Mirrors serve as Vyrao’s signage while amplifying the energy of the space.
At the core, curtain-lined pockets feature totemic display stands, each referencing energy waveforms that evoke distinct frequencies. A central pedestal showcases Vyrao’s products and can convert into a communal dining table. Translucent and metallic materials, layered with light, create a ceremonial atmosphere that reflects Vyrao’s ethos of elevated sensory experience.
Toward the rear, an intimate lounge invites pause, with curved seating and a vessel forming a semi-circle. Above, a textile cylinder channels natural light from the skylight, connecting the space to its energetic source.
The modular symbols developed for the display stands are scalable and adaptable, designed to extend across future pop-ups, retail spaces, and flagship stores.
