Like advertisements in Las Vegas Federico Babina proposed us famous quotes as roadside advertisements or Times Square advertisements. From quotes as "Less is more" by Mies van der Rohe or "Form follows beauty" by Oscar Niemeyer are some of the architect quotes (famous or not) reimagined in this illustrations series by Italian graphic designer Federico Babina, based in Barcelona.

This new series by Federico Babina, Archiquote, are 13 quotes by some of the 20th century best known architects, from Alvar Aalto to Rem Koolhaas, and transforms them into colourful signposts remembering the Las Vegas' iconographic, the famous trip and book "Learning from las Vegas" by Robert Venturi, Dennis Scott Brown and their students in 1972.

"The idea behind the project was to put words into manifest examples of concepts and aesthetics of some architects, as advertising signs that relate architectural thought. These 13 illustrations mix, intersect and integrate aphorisms and shapes in a communicative game."

"The architects find in words an additional means and a valuable tool to explain and express their work. They become part of the architecture with the same explosive power of a built volume."

Federico Babina. His recent works are also about projects by famous architects.

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