Fotonostrum presents the exhibition "Richard Avedon, Behind The Scenes"

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Artist - Photographer
Richard Avedon.
Joanna Mastroianni.
21.07 > 02.10.2022.
Calle Diputació, 48. 08015 Barcelona, Spain.
Gideon Lewin.

Richard Avedon

Richard Avedon (1923–2004) was born and lived in New York City. His interest in photography began at a young age and he joined the Young Men's Hebrew Association (YMHA) photography club when he was twelve years old. He attended DeWitt Clinton High School in the Bronx, where he co-edited the school's literary magazine, The Magpie, with James Baldwin. He was named Poet Laureate of the New York City High Schools in 1941.

Avedon joined the armed forces in 1942 during World War II, serving as a photo mate second class in the US Merchant Marine. As he described it, “My job was to take ID photos. I must have taken pictures of a hundred thousand faces before it occurred to me that I was becoming a photographer."

After two years of service, he left the Merchant Navy to work as a professional photographer, initially creating fashion images and studying with art director Alexey Brodovitch at the New School for Social Research's Design Laboratory. At age 22, Avedon began working as a freelance photographer, primarily for Harper's Bazaar. Initially he photographed models and fashion on the streets, in nightclubs, at the circus, on the beach and in other unusual places, employing a creativity that soon became a hallmark of his art. Under Brodovitch's tutelage, he quickly became the lead photographer for Harper's Bazaar.

From the beginning of his career, Avedon made formal portraits for publication in Theater Arts, Life, Look, and Harper's Bazaar magazines, among many others. He was fascinated by photography's ability to suggest personality and evoke the lives of its subjects. He recorded poses, attitudes, hairstyles, clothing and accessories as vital and revealing elements of an image.

Avedon's first museum retrospective was held at the Smithsonian Institution in 1962. Many major museum exhibitions followed, including two at the Metropolitan Museum of Art in New York (1978 and 2002), the Minneapolis Institute of Arts ( 1970), the Amon Carter Museum of American Art (1985), and the Whitney Museum of American Art (1994). His first book of photographs, Observations, with an essay by Truman Capote, was published in 1959. He continued to publish books of his works throughout his life, including Nothing Personal in 1964 (with an essay by James Baldwin), Portraits 1947– 1977 (1978, with an essay by Harold Rosenberg), An Autobiography (1993), Evidence 1944–1994 (1994, with essays by Jane Livingston and Adam Gopnik), and The Sixties (1999, with interviews by Doon Arbus). In addition, he established the Richard Avedon Foundation.

Avedon died of a brain hemorrhage while working for The New Yorker, in San Antonio, Texas, on October 1, 2004.

Joanna Mastroianni

Joanna Mastroianni launched her namesake brand more than 30 years ago in New York. Mastroianni studied fashion at the F.I.T. and at the Parson School of Design, and has created a brand recognized for its modernity, quality and luxury, which is sold at Bergdorf Goodman, Neiman Marcus and Moda Operandi, among other fashion stores and chains.

Joanna Mastroianni is a regular at New York Fashion Week and has many friends in the world of fashion and entertainment such as Sarah Jessica Parker, Beyonce, Alicia Keys, Iris Apfel and Lenny Kravitz. His designs were part of the costumes for Sex and the City 2 and have appeared in fashion reports for Vogue, GQ, Elle, Harper's Bazaar, etc.

As a long-time black and white collector, Joanna has developed a deep understanding of the image before photography was considered one of the fine arts. The personal relationship with many artists has inspired his photography collection that spans more than 40 years and is focused on the relationship between fashion and photography. Her first commission as a curator is the culmination of many years of research and a special relationship with artists and historians.

Gideon Lewin

Gideon Lewin was born in Jerusalem, Israel. He graduated from the Art Center College of Design, Los Angeles, majoring in photography and advertising. As a renowned photographer, he has worked for 40 years with American and European fashion designers in advertising, promotions and books, as well as beauty campaigns for Clairol, Revlon, Colgate and Mirabella. She has also signed editorials for Harper's Bazaar, Vogue, Avenue, Lear's, Elle, Lifestyles and Travelgirl magazines. Lewin's portraits include many celebrities and prominent personalities in politics and the arts. He has collaborated on Unmistakably Mackie: The Fashion and Fantasy of Bob Mackie, and fashion books with Bill Blass and others.

A retrospective of his work was presented by the Museum of Photography in Mougins, France, and a solo one, Platinum Nudes, at the Neuhoff Gallery, New York. Early in his career, Lewin was Richard Avedon's studio manager and right-hand man for 16 years, a job that he has turned into the book Avedon Behind the Scenes, published by Powerhouse. In addition, Gideon has overseen four major and prestigious museum exhibitions for Avedon, including the first fashion show at the Metropolitan in New York in 1978.



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