Gucci Headquarters by Piuarch

Gucci Headquarters by Piuarch. Photograph © Andrea Martiradonna
21/02/2018
Gucci Headquarters by Piuarch
[Milan] Italy
metalocus, JOAQUIN MINAYA
Gucci Headquarters by Piuarch. Photograph © Andrea Martiradonna

This new headquarters for the Gucci brand rehabilitates an old abandoned industrial area. The project focuses on improving the characteristics of the architecture of the 20s of the pre-existence under criteria of sustainability.

A series of abandoned hangars is the place chosen for the new headquarters of the Gucci brand. The project, developed by Piuarch, is organized abroad through a large covered plaza and, inside, through a series of modular structural bays that rearrange these hangars. Next to the hangars, a six-story tower breaks the symmetry of the project and unifies the different parts of the program.
 

Description of project by Piuarch

The redevelopment project of the old Caproni factory focuses on enhancing the stylistic features of the 1920s’ architecture and aims to transform this old plant into a large complex for Gucci, holding offices, showrooms and spaces for fashion shows and operations connected with graphics, as well as a canteen and restaurant.

Recovery and enhancement of the characteristic shed ...read more

Achitects
Francesco Fresa.- Germán Fuenmayor.- Gin
o Garbellini.- Monica Tricario
Location
Via Mecenate 87, 20138 Milan - Italy
Piuarch team
Alessandra Bertoli.- Silvia Calzetti.- E
rica Cazzaniga.- Davide Fascione.- Niccolò Genesio.- Gianluca Iannotta.- Luca Lazzerotti.- Alessandro Leanti.- Mauro Mandelli.- Alessandro Marchesetti.- Gianni Mollo.- Carlos Noriega.- Enrico Pellegrini.- Paola Sarcoli.- Salvatore Seggio.- Federico Simonetti.- Jenny Spagnolatti.- Santiago Trujillo.- Beatrice Valle.- Yun Xiao.- Anna Zauli
Collaborators
Structural design.
FV progetti.--- M&E design. Studio Tecnoprogetti
Exterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaExterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaExterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaExterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaExterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaExterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaInterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaInterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaInterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaInterior. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaNight view. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaFacade detail. Gucci Headquarters by Piuarch. Photograph © Andrea MartiradonnaAxonometric view. Gucci Headquarters by PiuarchAxonometric view. Gucci Headquarters by PiuarchAxonometric view. Gucci Headquarters by PiuarchAxonometric view. Gucci Headquarters by Piuarch

PIUARCH

Piuarch studio was fomed by Francesco Fresa, Germán Fuenmayor, Gino Garbellini and Monica Tricario in 1996 out of a desire to merge different experiences into a shared architectural project.

The...read more