Located on the banks of the Seine, the proposal for the new convention center for the city of Rouen, capital of Normandy, nicknamed The Sail, has been presented by the Danish studio BIG, which this time is teaming up with the French firm BLP & associés architectes.

The design was conceived as a meeting place that facilitates the city's reconnection with its river. The center is envisioned as a cultural and economic engine for the French city and will host a broad program, including two auditoriums, exhibition halls, a restaurant, multipurpose meeting rooms, and service spaces.

BIG will erect a large 11,500 m² building on a spacious plot that connects the city with the riverbank, creating a new skyline for the city.

The building will be constructed with a wooden structure and facades, inspired by the Rouen tradition of half-timbered houses. The shape of the photovoltaic roofs resembles a set of sails, evoking its maritime history.

As it blends into the city's urban fabric, the roof projects toward a public esplanade with paving made of local stone and a landscaped treatment characterized by different groups of trees, creating a green transition area that softens the natural connection between the center and the river. Rainwater collected from the roof irrigates the vegetation, while paths connect the site with its surroundings and guide visitors to the entrances.

As it blends into the city's urban fabric, the roof projects toward a public esplanade with paving made of local stone and a landscaped treatment characterized by different groups of trees, creating a green transition area that softens the natural connection between the center and the river. Rainwater collected from the roof irrigates the vegetation, while paths connect the site with its surroundings and guide visitors to the entrances.

"The Sail" Rouen Congress center by BIG. Rendering by Atchain.

"The Sail" Rouen Congress center by BIG. Rendering by Atchain.

"The Sail" Rouen Congress center by BIG. Rendering by Atchain.

The impressive roof of The Sail creates a new profile parallel to the Seine, offering a new silhouette for Rouen, which presents itself as a tribute to the city's naval tradition and its historic spired skyline. The building welcomes visitors from the highway with a vertical facade, while from the city side, the roof creates canopies that extend the lobby into a human-scale public landscape. Constructed from massive timber, the building is both a low-impact infrastructure and a cultural center that will offer an inclusive space full of possibilities and activities.

"The Sail" Rouen Congress center by BIG. Rendering by Atchain.

"The Sail" Rouen Congress center by BIG. Rendering by Atchain.

The interior, designed to optimize the entry of natural light, features a spacious lobby that functions as the building's central plaza. A grand staircase connects the lobby to the main auditorium, while the overlapping levels create visual connections between the different program areas.

The Sail has been designed to obtain Passivhaus certification for highly energy-efficient buildings.

More information

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Architects
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BIG. Lead architects.- Bjarke Ingels, Jakob Sand.

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Project team
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Marie Lançon, Anastasiia Golub, Hyun Woo Cho, Kasia Wieprow, Lawrence-Olivier, Mahadoo, Matthew Goodwill, Monika Dauksaite.

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Collaborators
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BLP & associés architectes, Egis, Ducks Scéno, Elioth, Bloom Landscape, Marshall Day, Acoustics, 8'18 lumière, BMF, Nicolas Mayeur. 

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Client
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Metrópoli Rouen Normandía.

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Area
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11,500 sqm.

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Dates
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2025.

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Venue / Location
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Rouen, France. 

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Rendering and video
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Bjarke Ingels (born in Copenhagen, in 1974) studied architecture at the Royal Academy in Copenhagen and the School of Architecture of Barcelona, ​​obtaining his degree as an architect in 1998. He is the founder of the BIG architecture studio - (Bjarke Ingels Group), a studio founded in 2005, after co-founding PLOT Architects in 2001 with his former partner Julien de Smedt, whom he met while working at the prestigious OMA studio in Rotterdam.

Bjarke has designed and completed award-winning buildings worldwide, and currently, his studio is based with venues in Copenhagen and New York. His projects include The Mountain, a residential complex in Copenhagen, and the innovative Danish Maritime Museum in Elsinore.

With the PLOT study, he won the Golden Lion at the Venice Biennale in 2004, and with BIG he has received numerous awards such as the ULI Award for Excellence in 2009. Other prizes are the Culture Prize of the Crown Prince of Denmark in 2011; Along with his architectural practice, Bjarke has taught at Harvard University, Yale University, Columbia University and Rice University and is an honorary professor at the Royal Academy of Arts, School of Architecture in Copenhagen.

In 2018, Bjarke received the Knight's Cross of the Order of Dannebrog granted by Her Majesty Queen Margrethe II. He is a frequent public speaker and continues to give lectures at places such as TED, WIRED, AMCHAM, 10 Downing Street or the World Economic Forum. In 2018, Bjarke was appointed Chief Architectural Advisor by WeWork to advise and develop the design vision and language of the company for buildings, campuses and neighborhoods around the world.

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Published on: October 17, 2025
Cite:
metalocus, SARA GENT
"Maritime evocation. "The Sail" Rouen Congress center by BIG" METALOCUS. Accessed
<https://www.metalocus.es/en/news/maritime-evocation-sail-rouen-congress-center-big> ISSN 1139-6415
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