“Memories Are Now” by Jesca Hoop

18/02/2017. directed by Annlin Chao
metalocus, JOSÉ JUAN BARBA

During the new year of 2017, Annlin Chao directed "Memories Are Now" for American/British singer Jesca Hoop's newly released song. The video is talking about breaking down the obstacles in life, get away from the nay sayers and build up her confident. This girl is fighting but still looking at her life with a sense of humour.

“Memories Are Now” by Jesca Hoop

"I wasn't there, I won't be there, I'm only here."

The story of breaking down the obstacles in life and get away from the nay sayers; it's time to build up your own confident.

The official music video of Jesca Hoop is "Memories Are Now".

The abstract black and white colours and different looks of her represent the opposite sides of her situation, while the geometric elements imply her strong spirit and attitude.

The visual is breaking the objects of memories apart, turning them into geometric shapes, and combining together with the girlʼs body (spirit). While transforming those shapes, she is in between reality and surrealism; she has controlled the shapes (obstacles in life) and built up her confidence.

by Annlin Chao

Our Saturday music video. (Official Music Video). METALOCUS MUSIC PROJECT in Spotify.

Director / Animation.- Annlin Chao
Video Production House.- Annlin Chao Film Studio
Director of Photography.- Zoran Velicovik
Editor / Grading.- Chia-Hung Lin
Makeup design.- Jinny Kim
Dressing.- Minnie Wu, Vega Wang
Typography Design.- Chung-Yang Chen