What makes a person creative? What are the biographical conditions and personality traits necessary to actualize that potential? These were driving questions behind a 1958-59 study conducted conducted at the Institute of Personality Assessment and Research (IPAR) at the University of California, Berkeley, which attempted to divine the elements of creativity by analyzing and interviewing several prominent architects of the time, including Mies van der Rohe, Eero Saarinen, Charles Eames, Gregory Ain, Philip Johnson, Quincy Jones, William Pereira and 33 other major architects.

The architects were also encouraged to rate each other, and in the process exposed not only exposed their egos honestly, but also their insecurities. Bottom line? Richard Neutra "has intellect" or is one of the “most creative” among the architect subjects, but also placed Johnson in the top five, while Mies Van Der Rohe was considered to be "a great sculptor" although "human comfort is disregarded."
 
Researchers saw architects as people working at a crossroads of creative disciplines, a combination of analytic and artistic creativity. As professionals, architects had to be savvy as engineers and businessmen; as aesthetes, they also acted as designers and artists.

IPAR observed these architects, gave them tests and asked them all kinds of questions, including some relatively ridiculous ones:

“For the next 45 minutes we would like you to discuss this notion: if man had developed a third arm, where might this arm be best attached?”

The high conceptions the architects had of themselves matched the findings from a lot of the other studies IPAR had done over the years. The researchers began to notice certain patterns across creatives of all professions and genders, including a tendency to nonconformity and high personal aspirations. They also found many creatives shared a preference for complexity and ambiguity over simplicity and order. Creatives could make unexpected connections and see patterns in daily life, even those lacking high intelligence or good grades.

The study scrutinized these and dozens of other famous architects in an effort to map their minds. However the study languished in obscurity until this year when Pierluigi Serraino published The Creative Architect. On reading the book, Steven Holl commented: “We now know that childlike wonder, an absence of fear, and strong intuition are key aspects of creativity. The Creative Architect is a thought-provoking and inspiring documentation, richly illustrated with mosaic constructions and drawings made by some of the twentieth-century’s most important architects.”
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Hardcover

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248 / 150
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7-1/2 x 9-3/8
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9781580934251
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$45.00
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June 14, 2016
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The Monacelli Press
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Pierluigi Serraino, AIA, is an architect, author, and educator. He holds multiple professional and research degrees in architecture from Italy and the United States and has over 15 years of work experience as a design architect. Prior to opening his independent design practice, Pierluigi worked on a variety of residential and institutional projects in the United States and overseas at Mark Mack Architects; Skidmore, Owings & Merrill; and Anshen+Allen.

Pierluigi has lectured in museums and institutions of higher learning on postwar American architecture, California modernism, architectural photography, changes in architectural practice, and digital design. Drawing on his in-depth expertise in modern architecture, he has devoted part of his design practice to rehabilitating, remodeling, and adding to mid-century modern residential and commercial properties.

His work and writing have been published in professional and scholarly journals such as Architectural Record, Architecture California, the Journal of Architectural Education, and Architectural Design (UK). He has authored four books, among them Modernism Rediscovered (Taschen 2000) and NorCalMod: Icons of Northern California Modernism (Chronicle Books, 2006), and numerous essays.
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