Office Premises for Czech Promotion by Kurz architects
11/07/2018.
[Prague] Czech Republic
metalocus, ANA MENÉNDEZ
metalocus, ANA MENÉNDEZ
"Czech Promotion" had to move in three months of office, for the project they had Kurz architekti. Thanks to the collaboration of all the trades involved in the development of the project, the correct completion and on time of the project was achieved.
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Spaces for media. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Spaces for media. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Spaces for media. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Spaces for media. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Spaces for media. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Space. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Space. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Space. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Space. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Space. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Space. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Paper tubes. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Paper tubes. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Paper tubes. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Paper tubes. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Paper tubes. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Paper tubes. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Craftsmanship table. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Craftsmanship table. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Craftsmanship table. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Light design. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Light design. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Light design. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Light design. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Light design. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Light design. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Light design. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Light design. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Light design. Office Premises for Czech Promotion by Kurz architects. Photograph by Jakub Skokan and Martin Tůma / BoysPlayNice
Floor plan. Office Premises for Czech Promotion by Kurz architects. Courtesy by Kurz architectsOffice Premises for Czech Promotion by Kurz architects. Courtesy by Kurz architects
Kurz architekti carried out this project combining design work with construction. The facilities are seen which favors the times. The partitions are made with paper tubes that in turn serve as a shelf. All reconstruction combines the old and the functional with the new, the intelligent and the Czech.
Description of project by Kurz architekti
The task to move the Czech Promotion communication agency in a mere three months from the famous Winternitz Villa by Adolf Loos to the unreconstructed premises of Karlín Palace with its own, albeit not as famous, history seemed fatuous, even naïve at first. Yet it was the time pressure which shaped the design itself, as well as the method of collaboration with the client and contractors. Purely a concept specified and defined the start of the process, leading to the overall unified vision, which prevented any subsequent disagreements or delaying discussions over individual parts of the proposal. Therefore, the extremely rapid establishment of absolute trust was required between the two parties. Such an approach was risky, but at the same time intensely motivating to all involved persons.
In the first phase of the reconstruction, it was necessary to start with the most radical steps – clearing the existing premises of the sediments of previous modifications. This had to be accomplished without any detailed knowledge of the framework behind the layer of plaster and plasterboard, including the unplanned and uncompromising exposure of the cast ceiling structure. The original builder had obviously not counted on the possibility that some users might enjoy the rough beauty of the bearing structures. Nevertheless, such a solution gave us precious time in the final phase, because we did not have to resolve the masking of technologies, as they could remain open. From the outset, we set out the same approach to all professionals. For example, the complete new electricity distribution system, exposed from switchboards to plugs, enabled electricians to work on the construction until the last day and, to some extent, adjust the project documentation and react flexibly to the surfacing needs.
The design went hand in hand with whatever it was possible to deliver, manufacture and install at the respective time. For this reason, contractors and craftsmen themselves were significantly involved in the design process, and we adjusted and fine-tuned the actual design together. Eventually, everything seen in the reconstructed premises combines the old and functional with the new, smart and, last but not least, Czech.
Each of the individual elements has a story to tell and provides an added value. The division of the open space is created by paper tubes that also fulfil the function of storage space, creating the unique identity of the project. The free-standing partitions were installed during the weekend before the Monday opening by employees themselves, with our assistance and coordination. The chosen colour of the polyurethane layer is an ivory dye – the colour which gave Winternitz Villa the title of the “beige princess”. This colour also surfaced in the roller painting used, which in itself was a challenge for the painter to brush up his old skills. Much of the interior furnishing is the result of a demanding search in antique shops, combined with refurbished armchairs, as well as the inclusion of brand new elements from an established Czech manufacturer. The biggest of the tables – a 750 kg item made of oak offcuts – is an example of sophistication blended with exceptional craftsmanship, perfectly emphasising the dignity of the main meeting room. The lighting utilised is largely the output of one of the divisions of the company itself.
Shortly after occupation, individual teams of graphic designers and staff from other divisions began using various corners and spaces of the offices for the production of product photos and videos for the needs of the clients they represent.
Understandably, the positive reaction of a client, his employees and visitors is always the best form of appreciation for an architect. And what can be more pleasing in office premises than the statement by their users that they “feel totally at home” there?
More information
Architects
Kurz architekti / Kurz architects
Client
Czech Promotion / CZECH PROMOTION group, s.r.o.
Dates
Project: 2016; Implementation: 2017
Area
900 m²
Zuzana and Jan Kurz Kurz Architekti
Zuzana and Jan Kurz are two czech architects that founded the practice Kurz Architekti.
The description that they make about their job is "we create an architecture that builds on the trust of the client. In our work, we are looking for solutions together, which is comprehensive and ergonomic. We plan to end the project - from the first hand-drawn sketches - to tightening the last bolt and personal supervision of the project. We are unconventional, we like to find new solutions, but we also rely on traditional and proven methods. We are responsible both in our profession and in relation to the environment, as an integral part of the architecture we perceive. We have a sense of detail and we love materials as they are".
The description that they make about their job is "we create an architecture that builds on the trust of the client. In our work, we are looking for solutions together, which is comprehensive and ergonomic. We plan to end the project - from the first hand-drawn sketches - to tightening the last bolt and personal supervision of the project. We are unconventional, we like to find new solutions, but we also rely on traditional and proven methods. We are responsible both in our profession and in relation to the environment, as an integral part of the architecture we perceive. We have a sense of detail and we love materials as they are".
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