Office US, the US Presentation at the 14th International Architecture Exhibition — la Biennale di Venezia, explores the last 100 years of United States architectural production abroad and the ways in which the US architecture office has exported architecture around the globe.

Curators Eva Franch i Gilabert, Ana Miljački and Ashley Schafer re-imagine the US Pavilion as an active, global, experimental architecture office that researches, studies, and remakes projects from an onsite archive of 1,000 buildings and the 200 U.S. based architecture offices engaged in their construction. Collectively, the projects in the archive tell multiple, imbricated stories of US firms, typologies, and technologies. The office consists of 8 architects selected from an international open call, visiting experts, and outpost offices distributed worldwide. Over the 25 weeks of the Biennale, Office US will revisit the projects in the archive, their premises and conclusions, to construct an agenda for the future production of architecture.

Collectively designed by New York based architects Leong Leong, graphic designer Natasha Jen/ Pentagram and technology consultants at CASE, Office US dwells on fundamental aspects of historical office corporate identity and design. The design features a wall of project binders housing architectural documentation of each project and disrupts the classical floorplan of the pavilion through a large, collective work-space that moves through each room — inverting interior and exterior — presenting a depth to collect and display historical materials and work produced by the partners working in the office. Office US looks simultaneously backward and forward, rethinking both historical material and office protocols from the archive, while using the U.S. pavilion-based office, Office US , to develop new work and as a portal to host discussions and workshops.

“Taking history as its foundational ground, we envision Office US not just as an exhibition, but as the first headquarters for a new model of global architectural production. In these ways, Office US is an anti-exhibition, it turns the pavilion from presentation to demonstration. We are setting a stage for the architects and visitors to address and respond to the most pressing architectural anxieties of the last one hundred years,” say curators Franch i Gilabert, Miljački and Schafer.

Office US is commissioned by Storefront for Art and Architecture, on behalf of the US Department of State’s Bureau of Educational and Cultural Affairs. The project is developed in collaboration with PRAXIS journal and with students from MIT’s Department of Architecture and the Knowlton School at The Ohio State University. Partner Lars Müller is publishing four catalogs about the exhibition and media partner Architizer is host to a series of online articles exploring the many layers of Office US .

Description of project by Dethier Architecture

The last century of US architecture is a story of its export. Today, five out of the ten largest global architectural firms are based in the United States, making the US the world’s biggest exporter of architecture. The forms, technologies, production processes, methods and products of US architectural offices have traveled the globe over the past hundred years, from the import US architectural ingenuity in Europe in the 1920s, to the architectural campaign of the Marshall Plan in the 1950s, to the oil-fueled projects in the Middle East in the 1970s, to the contemporary global proliferation of super-tall buildings. OfficeUS reframes the history of US architecture though the lens of export while placing the future of the office at the center of the story. OfficeUS’s first headquarters, the US Pavilion at the Giardini in Venice, consists of two interrelated constructs: The Office and The Repository. The repository presents projects designed by US offices working abroad from 1914 to 2014 in a chronological archive. Individually and collectively, these projects tell multiple, imbricated stories of US firms, typologies, and technologies, as well as a broader narrative of US modernization and its global reach. The onsite office engages these projects, revisiting their premises and conclusions over the course of the exhibition. It functions as a laboratory, staffed by a diverse group of resident design partners collaborating with outpost offices and rotating cast of expert critic-consultants. Together, the elements of OfficeUS create a historical record of the US contribution to global architectural thought, pessimism, and optimism. If indeed our present is the inevitable outcome of the stores OfficeUS examine, it is through these stories that we can see the history of US architectural modernity anew and project is alternative futures.

 
UNITED STATES OF AMERICA

OFFICEUS
Arielle Assouline-Lichten, Matteo Ghidoni, M-A-U-S-E-R: Mona Mahall & Asli Serbest, Cooking Sections: Daniel Fernández Pascual & Alon Schwabe, Curtis Roth, Manuel Shvartzberg Carrió and U.S. Architectural Firms Working Globally, 1914-2014

Commissioner.- Storefront for Art and Architecture.
Deputy Commissioner.- Praxis.
Curators.- Eva Franch i Gilabert, Ana Miljacki, Ashley Schafer.
Deputy Curator.- Michael Kubo.

Dates.- 07 June 2014 - 23 November 2014.
Venue.- Pavilions at Giardini.
Venice, Italy.

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Eva Franch i Gilabert (Deltebre, 1978) is an architect, curator, professor, and international lecturer. She specialises in experimental art forms and architectural practice, as well as the development of histories and futures of alternative architecture. She began her higher education studies at the Barcelona School of Architecture in 1996, where she completed her Master of Architecture with honours in 2003. Between 2001 and 2002, she participated in an exchange program at the Technical University of Delft, the Netherlands.

In 2004, after completing her studies, she founded her independent practice, OOAA (Office of Architectural Affairs), where she develops social and architectural projects related to housing and public space. Throughout her career, she has maintained a multifaceted, creative, and deeply investigative trajectory.

From 2010 to 2018, she was chief curator and executive director of Storefront for Art and Architecture in New York, one of the world's most groundbreaking centers for architecture. Founded in 1982, Storefront is a non-profit organization dedicated to promoting the most innovative forms of architecture, art, and design. Through exhibitions, lectures, publications, and performances, it serves as a forum for critical dialogue and experimentation, funded by its members and private donations.

In 2014, with the OfficeUS project—an experimental office for the production of history, ideas, and work—Franch was selected by the U.S. Department of State to represent the country at the 14th Venice Architecture Biennale. During her tenure at Storefront, she spearheaded projects such as Architecture Conflicts, Letters to the Mayor, World Wide Storefront, Storefront TV, and Manifesto Series, among others. Exhibitions included Sharing Models, Measure, POP: Protocols, Obsessions, Aesthetic-Anaesthetic Positions, Past, Present, Future Futures, and Shameless: Showcase for Sale.

One of her most significant projects is Letters to the Mayor, which invites architects to write letters to the mayors of their cities to open a dialogue about the urban future. The project has had more than ten editions in cities such as New York, Mexico City, Buenos Aires, Athens, Taipei, and Madrid.

In March 2018, she was elected director of the Architectural Association School of Architecture in London (AA) by the school's members. However, in July 2020, she was removed after receiving a vote of no confidence from the AA community.

Franch has taught at the GSAPP at Columbia University, IUAV Venice, SUNY Buffalo, and Rice University, and is currently a professor at the Cooper Union School of Architecture. She has served as a juror, guest critic, and lecturer at over fifty academic and cultural institutions worldwide. She has also served on advisory and nominating committees, including the Hong Kong Design Trust, Ideas City, +Pool, and YAP PS1-MoMA.

Her work has been exhibited internationally, including at the FAD in Barcelona, the Venice Architecture Biennale, the Vitra Design Museum, and the Shenzhen and Hong Kong Biennale of Urbanism and Architecture. Her publications include Agenda (2014), Atlas (2015), and Manual (2017), published by Lars Müller as part of OfficeUS. Upcoming publications include The Book of Architecture, Books and Letters to the Mayor.

She has been interviewed and published in media such as AD, Arquine, Bauwelt, Domus, Dwell, El País, the New York Times, Metropolis, MOUSE, UP, Rolling Stone, and Surface Magazine, consolidating her presence as one of the most critical and provocative voices in contemporary architecture.

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Published on: June 5, 2014
Cite:
metalocus, ALEX DURO
"OfficeUS. US of America Pavilion at la Biennale di Venezia 2014" METALOCUS. Accessed
<https://www.metalocus.es/en/news/officeus-us-america-pavilion-la-biennale-di-venezia-2014> ISSN 1139-6415
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