Opening Showroom Driade Milan by David Chipperfield
16/01/2015.
[MIL] Italy
metalocus, INÉS LALUETA
metalocus, INÉS LALUETA
The 500 square-metre flagship showroom at 8 Via Borgogna opened yesterday to reveal the minimal design by David Chipperfield, whose role at Driade was announced last November. Spread across three staggered floors, the all-white space provides a neutral backdrop for the brand's decorative and colourful products, by designers including Philippe Starck, Ross Lovegrove and Fabio Novembre.
Driade showroom by David Chipperfield. Photograph © Enza Tamborra.
Driade showroom by David Chipperfield. Photograph © Santi Caleca.
Driade showroom by David Chipperfield. Photograph © Santi Caleca.
Driade showroom by David Chipperfield. Photograph © Santi Caleca.
Driade showroom by David Chipperfield. Photograph © Santi Caleca.
Driade showroom by David Chipperfield. Photograph © Enza Tamborra.
Driade showroom by David Chipperfield. Photograph © Enza Tamborra.
Driade showroom by David Chipperfield. Photograph © Enza Tamborra.
Driade showroom by David Chipperfield. Photograph © Enza Tamborra
Italian design brand Driade has a new showroom designed by David Chipperfield. This new showroom officially opened yesterday on Via Borgogna in the heart of Milan. The projects is the first by the British architect following David Chipperfield’s appointment as Artistic Director of the design brand Driade, David Chipperfield Architects have overseen the redesign of the new showroom opening this Thursday.
"The bright, open space allows interplay between the products as they appear in an alternating sequence of iconic classics and the latest additions to the line," said a statement from Driade. And following the same idea, David Chipperfield Architects said.- "The showroom represents the company identity, serving as both a shop and a gallery. The diversity and depth of the Driade collection will be displayed through a selection of objects and a series of furnishings, from the most iconic pieces to the latest designs."
The first special exhibition in the gallery – Driade, Early Years 1968-1982 – will focus on the early vision of the company’s founders Enrico, Antonia and Adelaide Astori and the designers around them.
Chipperfield is also currently working on the renovation of Mies van der Rohe's Neue Nationalgalerie in Berlin, while his museum and gallery complex in a converted steel factory in Milan is nearing completion.
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David Chipperfield
David Chipperfield was born in London in 1953 and studied architecture at the Kingston School of Art and the Architectural Association School of Architecture in London before working at the practices of Douglas Stephen, Richard Rogers and Norman Foster.
In 1985 he founded David Chipperfield Architects, which today has over 300 staff at its offices in London, Berlin, Milan and Shanghai.
David Chipperfield has taught and held conferences in Europe and the United States and has received honorary degrees from the universities of Kingston and Kent.
He is a member of the Royal Institute of British Architects (RIBA) and an honorary fellow of both the American Institute of Architects (AIA) and the Bund Deutscher Architekten (BDA). In 2009 he was awarded the Order of Merit of the Federal Republic of Germany and in 2010 he received a knighthood for services to architecture in the UK and Germany. In 2011 he received the RIBA Royal Gold Medal for Architecture and in 2013 the Praemium Imperiale from the Japan Art Association, while in 2021 he was appointed a member of the Order of the Companions of Honour in recognition of a lifetime’s work.
In 2012 he curated the 13th International Architecture Exhibition of the Venice Biennale.
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