Pepe Gimeno elected winner of the 2020 National Design Award
04/11/2020.
[VAL] Spain
metalocus, MARÍA ANASTIDAS
metalocus, MARÍA ANASTIDAS
Valencian designer Pepe Gimeno has been chosen the winner of the 2020 Premio Nacional de Diseño in the Professionals category granted by the Ministry of Science and Innovation.
The highest award in Spanish design thus recognizes the five decades of work by Pepe Gimeno, a reference and living memory of the history of graphic design in Spain. The impact of his work has transcended sectors, institutions and borders and has surpassed the passage of time with note, remaining so current, regardless of fashions and social changes.
The highest award in Spanish design thus recognizes the five decades of work by Pepe Gimeno, a reference and living memory of the history of graphic design in Spain. The impact of his work has transcended sectors, institutions and borders and has surpassed the passage of time with note, remaining so current, regardless of fashions and social changes.
Looking from the inaccurate the perfect circle II. 2017 Series Al hilo del pensamiento 190 x 190 cm Acrylic on canvas
Pepe Gimeno. Image courtesy of Lelien / Agencia de Comunicación
Roca. Pepe Gimeno. Image courtesy of Lelien / Agencia de Comunicación
Turisme Comunitat Valenciana. Pepe Gimeno. Image courtesy of Lelien / Agencia de Comunicación
Sivaris. Pepe Gimeno. Image courtesy of Lelien / Agencia de Comunicación
Nude 2005. Pepe Gimeno. Image courtesy of Lelien / Agencia de Comunicación
Presidencia Española de la Unión Europea 2002. Pepe Gimeno. Image courtesy of Lelien / Agencia de Comunicación
Presidencia Española de la Unión Europea 2002. Pepe Gimeno. Image courtesy of Lelien / Agencia de Comunicación
Pepe Gimeno. Image courtesy of Lelien / Agencia de Comunicación
«This award is a great personal and professional satisfaction, above all, for the expressions of support and respect that I have received throughout this process. And because it is a finishing touch and, at the same time, a stimulus to continue working with the same enthusiasm and dedication.».
Pepe Gimeno
Pepe Gimeno's style has been able to unite emotion and function with an elegance that permeates his extensive portfolio of works, of all the typologies associated with graphic design, from graphic to corporate identity, to packaging, exhibition design and signage projects. Without forgetting his vocation for typographic design and typography, one of his most recognized hallmarks. His typography FF Pepe obtained in 2001 the highest award in the typographic world, awarded by the Type Director's Club of New York, becoming one of the first Spaniards to win this typographic Oscar.
Pepe Gimeno has also been recognized with the Lifetime Achievement Awards from Gràffica magazine and from the Association of Designers of the Valencian Community (ADCV). His projects have received more than fifty national and international distinctions, including the Platinum Award and the Golden Award from the Graphis Poster, the Certificate of Typographic Excellence from the International Society of Typographic Designers (ISTD) in the United Kingdom and the Worldstar Award for Packaging Excellence, among others.
The Type Directors’s Club has awarded him the Communication Design Award five times for works such as the Grafía Callada poster, the cDIM and Nude posters, the Sivaris packaging, the Diario de un Náufrago catalog and the Vivan los Toros poster.
In addition, his work has known how to bring this design closer to citizens, in their day to day. His of him are the graphic images of Turismo Comunitat Valenciana - whose well-known Palmera has been in force for more than 30 years - Les Corts Valencianes, Metrovalencia, the brand and signage of the EMT, and the interior signage of the Palau de les Arts Reina Sofía, among other. In addition, he has also designed the image of Roca toilets, implanted throughout the world.
One of the most outstanding milestones of his career was winning the restricted competition organized by the Spanish Presidency of the European Union in 2002. Pepe Gimeno designed a brand that was an icon of Spain throughout the world.
Throughout his career, with his clients, Pepe Gimeno has developed collaborative and complicity relationships that have lasted for decades, ranging from events with the Valencia Furniture Fair to the Roca company, a benchmark in the health sector and present in 170 countries.
To the facet of the designer Pepe Gimeno others are added. The mentor, lecturer, columnist and the plastic experimenter. His personal experimental work made him one of the first designers to exhibit individually in an art museum. He was the Institut Valencià d ’Art Modern (IVAM) in 2004 with the work Grafia Callada, which has also been exhibited in Miami, Chicago and New York.
A collection of pieces made entirely with waste materials found on the beach and whose purpose is to build a book that cannot be read verbally. This project has been followed by others such as Diario de un Náufrago, Emotional Manifesto, Versus, From my window and Grafía Cantada.
In fact, Pepe Gimeno's works are part of the collection of museums such as the IVAM, the Merril C. Berman in New York and the Museu del Disseny in Barcelona. His design projects have been shown in dozens of exhibitions, the most recent, “Banned to Fix Posters. REA ”, from the Center del Carme, which reviews the great milestones of Valencian design of the last twenty years and which includes a dozen of Pepe Gimeno's creations.
Pepe Gimeno's list of conferences, workshops and academic collaborations is extensive. One of the most outstanding is the Residual Safari workshop that he gave in 2004 in the summer courses organized by the George Pompidou Course and the Vitra Design Foundation in Domaine de Boisbuchet (France). He took the experimental project Grafía Callada as his base of work.
In addition to creating, collaborating and disseminating design and culture, Pepe Gimeno has also been and is a mentor to generations of designers. Through his teaching work at CEU Cardenal Herrera University, the Official Center for Higher Studies Barreira Arte + Diseño and the Domestika platform.
His latest design works include the València Turisme brand and that of the city of Santander. Among his personal projects, he will soon see the light of Metatrón, a graphic musical work that combines mathematics, music and visual arts and that has the support of València World Capital of Design 2022.
Pepe Gimeno is the second Valencian graphic designer recognized in the last two years, after Marisa Gallén, National Design Award in 2019.
More information
Pepe Gimeno
Pepe Gimeno was born in Valencia in 1951. From 1970, the year in which he graduated from the School of Applied Arts and Artistic Trades of Valencia, until his incorporation to Col.lectiu Voramar in 1985, Pepe Gimeno works in different advertising agencies such as Leo Burnett in Madrid and Pivot Publicidad in Valencia.
Later, he shared a studio with the NUC group formed by Vicent Martínez, Lola Castelló and Daniel Nebot. During this time, his artistic activity is the subject of various exhibitions and awards. He presents the series Pensant en la dona and El pintor y la Pintura and in 1978 he received the Antonio del Rincón National Drawing Award.
In 1986 he shared a studio with Cándido Pérez carrying out packaging and graphic identity projects. The result of this period is the logo of the Municipal Transport Company of Valencia, which is still in force after more than thirty years. The following year he establishes his own studio and specializes in graphic communication. He carries out corporate identity, signage and publications work, among which the editorial line for IMPIVA and “la palmera”, a tourist symbol of the Valencian Community, stand out.
In 1989 he was appointed president of the Association of Designers of the Valencian Community (ADCV), a position he held until 1992.
In 1990 he created the Gimeno y Lavernia studio together with Nacho Lavernia. From this period emerged such iconic projects as the brand of the Valencian Courts, the Bank of Valencia and the IMPIVA network. He teaches graphic design classes for three years at the CEU San Pablo design school in Valencia. During this period, he collaborates intensely in projects for the dissemination and promotion of design. He participates in the Casa Barcelona project of the Barcelona 92 Cultural Olympiad, in the DOM project, in the Expo 92 in Seville and in the Carmen project of the Verona Abitare il Tempo Fair. And finally, he is part of the 20 Valencian Designers exhibition at the Institut Valencià d ’Art Modern (IVAM).
In 1995 he created Pepe Gimeno Graphic Project and moved to the new Godella studio (Valencia). He experiences edits the book Pepe Gimeno, 25 years of graphic design. This publication obtains the gold medal of the American publication Creativity. He designs the FF Pepe typeface, which was awarded the Typeface Design Award in 2001 by the Type Director's Club of New York, the equivalent of an Oscar in typeface.
In 2001 he began to prepare the Grafía Callada project, an experimental graphics project with which he tries to separate content and form, in a book that deals with writing and signs, but in which, paradoxically, no written text appears.
In 2002 he won the restricted competition called by the Ministry of the Presidency, among the most relevant designers at the national level, for the creation of the logo of the Spanish Presidency of the European Union 2002.
In 2004 Grafía Callada was exhibited at the Institu Valencià d’Art Modern (IVAM). It is one of the first solo exhibitions of a graphic designer in an art museum. That same year he gave the Safari Residual workshop in the summer courses organized by the George Pompidou Center and the Vitra Design Foundation at the Domaine de Boisbuchet in France. This one takes as its base of work the experimental project Grafía Callada.
Years later, in 2015, this same project is presented in the US at the Type Director’s Club in New York in a solo exhibition. The itinerary of the exhibition was completed in 2016 with two exhibitions at the Cervantes Institute in Chicago and at the CCE Spanish Cultural Center in Miami.
In 2015 he began to teach at Domestika the online course in Spanish, English, Portuguese and German, on The Laws of Visual Perception: Unit, Weight, Balance and Movement, with enormous success. More than 11,000 students from fifty countries have followed the courses. The comments are, in a very high percentage, very complimentary.
His teaching and dissemination work has been reflected in more than one hundred participations in juries, congresses, workshops, workshops and conferences, given at universities, design schools, congresses and professional associations throughout Spain, Mexico, Germany, Hungary and France. . He has also collaborated in the dissemination of design by participating in another hundred group exhibitions whose routes have crossed different continents.
At the beginning of 2016, he made the decision to create a new company to integrate as partners the five members of the team with whom he has collaborated, in some cases, for three decades. Gimeno Gràfic is a new project.
Later, he shared a studio with the NUC group formed by Vicent Martínez, Lola Castelló and Daniel Nebot. During this time, his artistic activity is the subject of various exhibitions and awards. He presents the series Pensant en la dona and El pintor y la Pintura and in 1978 he received the Antonio del Rincón National Drawing Award.
In 1986 he shared a studio with Cándido Pérez carrying out packaging and graphic identity projects. The result of this period is the logo of the Municipal Transport Company of Valencia, which is still in force after more than thirty years. The following year he establishes his own studio and specializes in graphic communication. He carries out corporate identity, signage and publications work, among which the editorial line for IMPIVA and “la palmera”, a tourist symbol of the Valencian Community, stand out.
In 1989 he was appointed president of the Association of Designers of the Valencian Community (ADCV), a position he held until 1992.
In 1990 he created the Gimeno y Lavernia studio together with Nacho Lavernia. From this period emerged such iconic projects as the brand of the Valencian Courts, the Bank of Valencia and the IMPIVA network. He teaches graphic design classes for three years at the CEU San Pablo design school in Valencia. During this period, he collaborates intensely in projects for the dissemination and promotion of design. He participates in the Casa Barcelona project of the Barcelona 92 Cultural Olympiad, in the DOM project, in the Expo 92 in Seville and in the Carmen project of the Verona Abitare il Tempo Fair. And finally, he is part of the 20 Valencian Designers exhibition at the Institut Valencià d ’Art Modern (IVAM).
In 1995 he created Pepe Gimeno Graphic Project and moved to the new Godella studio (Valencia). He experiences edits the book Pepe Gimeno, 25 years of graphic design. This publication obtains the gold medal of the American publication Creativity. He designs the FF Pepe typeface, which was awarded the Typeface Design Award in 2001 by the Type Director's Club of New York, the equivalent of an Oscar in typeface.
In 2001 he began to prepare the Grafía Callada project, an experimental graphics project with which he tries to separate content and form, in a book that deals with writing and signs, but in which, paradoxically, no written text appears.
In 2002 he won the restricted competition called by the Ministry of the Presidency, among the most relevant designers at the national level, for the creation of the logo of the Spanish Presidency of the European Union 2002.
In 2004 Grafía Callada was exhibited at the Institu Valencià d’Art Modern (IVAM). It is one of the first solo exhibitions of a graphic designer in an art museum. That same year he gave the Safari Residual workshop in the summer courses organized by the George Pompidou Center and the Vitra Design Foundation at the Domaine de Boisbuchet in France. This one takes as its base of work the experimental project Grafía Callada.
Years later, in 2015, this same project is presented in the US at the Type Director’s Club in New York in a solo exhibition. The itinerary of the exhibition was completed in 2016 with two exhibitions at the Cervantes Institute in Chicago and at the CCE Spanish Cultural Center in Miami.
In 2015 he began to teach at Domestika the online course in Spanish, English, Portuguese and German, on The Laws of Visual Perception: Unit, Weight, Balance and Movement, with enormous success. More than 11,000 students from fifty countries have followed the courses. The comments are, in a very high percentage, very complimentary.
His teaching and dissemination work has been reflected in more than one hundred participations in juries, congresses, workshops, workshops and conferences, given at universities, design schools, congresses and professional associations throughout Spain, Mexico, Germany, Hungary and France. . He has also collaborated in the dissemination of design by participating in another hundred group exhibitions whose routes have crossed different continents.
At the beginning of 2016, he made the decision to create a new company to integrate as partners the five members of the team with whom he has collaborated, in some cases, for three decades. Gimeno Gràfic is a new project.
Estudio Gimeno Guitart
Gimeno + Guitart is an international architectural studio working in Spain and United States in collaboration with a team from offices in Barcelona, Tarragona, Bilbao, Sevilla y Buffalo.
Daniel Gimeno is an Architect from the School of Architecture of Pamplona at Navarre University. Gimeno worked with Juan Miguel Otxotorena from 2000 through 2003. In 2004, Gimeno moved to Madrid to start his PhD studies as well as his own professional practice. Among other projects, his work includes 237 housing units for the Spanish Housing Ministry in Navalcarnero (2007), 98 housing units for transitory housing for the Parla City Hall (2006), and the new headquarters for the Departament d'agricultura (DAR) in Conca de Barberà for the Generalitat of Catalonia (2009). His work has been widely recognized with several open competition awards, and exhibited through specialized publications and exhibitions. Gimeno is currently working on his doctoral thesis under the title Mies van der Rohe 1926. Gimeno is a licensed architect in Spain, and he is founding Principal at Gimeno Guitart. Gimeno currently lives in Madrid, Spain, where he leads the office in Spain.
Miguel Guitart is a Ph.D. Architect and academic from Madrid, Spain. He obtained his Ph.D. in Architecture Summa Cum Laude in 2014 at the Escuela Técnica Superior de Arquitectura de Madrid (ETSAM). He studied architecture at the ETSAM, obtaining his professional degree Summa Cum Laude in 2000 and his Master’s Degree at the Graduate School of Design GSD at Harvard University, graduating in 2003 as a Fulbright Scholar. He currently is Visiting Associate Professor at the School of Architecture and Planning (B/a+p) at the State University of New York at Buffalo (SUNY). Guitart has taught at EINA University of Zaragoza UNIZAR (Associate Professor 2013-2014), UPSAM University (Associate Professor 2006-2014), the Boston Architectural Center (Teaching Fellow, 2002-2003), Escuela Técnica Superior de Arquitectura de Madrid (Visiting Lecturer, 2013, 2012, 2010), Harvard University GSD (Visiting Critic, 2002), ESNE-UCJC (Visiting Lecturer, 2011, 2012), and the School of Design and Construction at Washington State University (Visiting Lecturer, 2014). Guitart has written numerous articles on architectural theory in international magazines such as the Journal of Architectural Education JAE, Cátedra Cerámica, Constelaciones, TC Cuadernos, ZARCH, Future Arquitecturas and Arquitectura COAM among others. Guitart has also published and contributed to several books. Miguel Guitart is a licensed architect in Spain, and he is a founding Principal at Gimeno Guitart. Guitart currently lives in Buffalo, New York, where he leads the office in the US.
Categories
Our selection
