This new Prada's video, directed by James Lima Prada, who has created some other videos as "Fallen Shadows" with music by "Antony and the Johnsons", returns to present its new collection with a short film. Here you can see "Real Fantasies Spring Summer 2012", the most artistic idea to enjoy their proposals for this spring summer.

Art direction is by AMO and the artworks by Jeroen Koolhaas (son of Rem Koolhaas) and Lok Jansen. (Film details below).

"For the Spring/Summer 2012 look-book Real Fantasies, Prada explores the nostalgia of hot rodding, golfing, picnicking, the space race, and other wholesome past times. Told through a sequence of 100% handmade collages - continuing a new tradition of hand-craftsmanship started last season - Real Fantasies is a palimpsest of photography, graphics and text that pulls the reader into a realm of hyper reality."

Film Details.- 

Directed by James Lima.
Art Direction: AMO / Ippolito Pestellini Laparelli, Austo Fantinuoli.
Artwork: Jeroen Koolhaas, Lok Jansen.
Photography: Phil Meech.
Music: Frédéric Sanchez.
Executive Producer: Max Brun, Hi! Production.
Edited by Brian Vincent Durkin.
Producer: Cathy Gallagher.
Animation: Hitoshi Inoue.

Then we'll leave you another video in which Jeroen Koolhaas worked to Favela Painting, a couple of years ago,  and is dedicated to Veronica Rosero's daughter, a good friend:

"Life is not just black and white but also color."

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Published on: March 15, 2012
Cite: "REAL FANTASIES SS2012" METALOCUS. Accessed
<https://www.metalocus.es/en/news/real-fantasies-ss2012> ISSN 1139-6415
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