The design of the boutique was a result of the collaboration between Piuarch architecture firm and P448 creative team- Marco Samorè and Andrea Curti. The project have five window displays with a surface of over 80 sqm covering the corners between the prestigious via Ponte Vetero and via Cusani.
Blue color is the common thread that enlightens the store at night, so that it appears as a bright blue object interacting with the urban context, getting out of the traditional store concept, conferring new meanings and functions to the space.
The interior design brings out the nature of the products. The urban and industrial identity is predominant in the entrance, with neon art and a double-colored playground floor that welcomes people, evoking the street and urban context as well as the main materials used in producing shoes, rubber.
This multitude of materials and textures creates diverse wefts and patterns of the surfaces that highlight the product contours.
A mix & match of raw materials such as metal mesh and aluminum, that are counterposed to iridescent films and shimmering textiles, as well as a statuesque blue marble, creating a contrast with the eclecticism and modernity of the shoes. This contrast also reflects the experimental usage of materials of the brand.
Frosted glass and ultra dark blue lacquering are used together with the natural light to lend transparency and a looking glass effect, further enhanced by a blue-colored-mirrored multifunctional room that fully expresses the strong identity of the brand at first sight, by evoking the iconic P448’s electric blue.
Blue color is the common thread that enlightens the store at night, so that it appears as a bright blue object interacting with the urban context, getting out of the traditional store concept, conferring new meanings and functions to the space.
The interior design brings out the nature of the products. The urban and industrial identity is predominant in the entrance, with neon art and a double-colored playground floor that welcomes people, evoking the street and urban context as well as the main materials used in producing shoes, rubber.
This multitude of materials and textures creates diverse wefts and patterns of the surfaces that highlight the product contours.
A mix & match of raw materials such as metal mesh and aluminum, that are counterposed to iridescent films and shimmering textiles, as well as a statuesque blue marble, creating a contrast with the eclecticism and modernity of the shoes. This contrast also reflects the experimental usage of materials of the brand.
Frosted glass and ultra dark blue lacquering are used together with the natural light to lend transparency and a looking glass effect, further enhanced by a blue-colored-mirrored multifunctional room that fully expresses the strong identity of the brand at first sight, by evoking the iconic P448’s electric blue.
