Traces for Emilio De La Morena

29/11/2012. [VIDEO] Directed by Abbie Stephens
metalocus, INÉS LALUETA

The film, commissioned by high street British retailer River Island as part of the Fash/On Film Festival for London Fashion Week sees Stephens play light against dark to accentuate Morena’s luscious, textural details and silhouettes for SS 13. Born in Spain, Central Saint Martins alumni Emilio De La Morena is ‘an intellectual designer, whose passion lies in exploring new processes and ways of putting clothes together,’ and this is clearly evident in his SS 13 collection.

Traces directed by Abbie Stephens for Emilio de La Morena.

Traces directed by Abbie Stephens for Emilio de La Morena.

Created to mark the launch of Spanish designer Emilio De La Morena's SS13 collection, Abbie Stephens' film plays light against dark to accentuate the textural details and silhouettes across the range. Drawing inspiration from the themes of memory and perception that Emilio used as the basis for his new pieces, Abbie creates and inverts worlds to play with the line between imagination and reality.

Inspired by Rachel Whiteread and the idea of memory, Morena’s initial concept was to create “strange traces of human life, the ghosts of our common existence,” and this was the basis for Stephens’ film.