VICIO's first physical restaurant in Madrid by External Reference
15/10/2023.
[MAD] Spain
metalocus, ANTONIO CORREDERA, JORGE MARTINEZ
metalocus, ANTONIO CORREDERA, JORGE MARTINEZ
Architecture studio External Reference, led by Carmelo Zappulla, collaborates again with VICIO to design the company's first physical restaurant, founded by chef Aleix Puig and entrepreneur Oriol de Pablo, on Almagro Street, in Madrid.
The company was previously focused on food delivery. Now with this project, they intend to enter the world of dine-in. The project becomes the starting signal for the 12 new restaurants that will open in 2024 throughout the country.
The company was previously focused on food delivery. Now with this project, they intend to enter the world of dine-in. The project becomes the starting signal for the 12 new restaurants that will open in 2024 throughout the country.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Germán Saíz.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
Ground floor plan. VICIO's first physical restaurant in Madrid by External Reference.
First floor plan. VICIO's first physical restaurant in Madrid by External Reference.
Section plan. VICIO's first physical restaurant in Madrid by External Reference.
The new VICIO restaurant designed by External Reference in Madrid, is inspired by the idea of representing the nocturnal, urban, and industrial atmosphere of large metropolises. To respond to this idea, a landscape has been created with windows, shop windows, games of heights, and neon lights, which together draw an atmosphere that winks at Alfred Hitchcock's "Rear Window."
The exterior mixes with the interior, the interior walls become facades simulating different buildings through which clients wander and making the interior windows become shop windows. The route is characterized by scenery with optical effects thanks to infinity mirrors and red neon lighting that, together with the large "V" on the sign, evoke the city of VICIO.
At the entrance, the first thing the client sees is a double-height space where the view of the kitchen is the protagonist, unfolding a long continuous sofa around it so that clients can take a seat and enjoy the famous "Vicio experience." Furthermore, on this floor, a contrast is created between physical elements and digital projections, transformed by a facade of LED screens.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
The upper floor, however, is characterized by backlit windows and a balcony with smoked black glass railing that opens views to the lower level. The walls of the staircase that connects both floors are a reinterpretation of a classic brick wall, where the boxes for the Vicio delivery service are transformed into the construction elements that shape the space. The staircase serves as a metaphor that symbolizes the company as a large building that grows "brick by brick."
The mix of a project of External Reference experiences and the transgressive and provocative values of VICIO have resulted in an innovative and at the same time balanced architectural interior, which mixes the forcefulness and industrial character of the materials with the care of high craftsmanship. of custom pieces.
The exterior mixes with the interior, the interior walls become facades simulating different buildings through which clients wander and making the interior windows become shop windows. The route is characterized by scenery with optical effects thanks to infinity mirrors and red neon lighting that, together with the large "V" on the sign, evoke the city of VICIO.
At the entrance, the first thing the client sees is a double-height space where the view of the kitchen is the protagonist, unfolding a long continuous sofa around it so that clients can take a seat and enjoy the famous "Vicio experience." Furthermore, on this floor, a contrast is created between physical elements and digital projections, transformed by a facade of LED screens.
VICIO's first physical restaurant in Madrid by External Reference. Photograph by Leticia Rovira.
The upper floor, however, is characterized by backlit windows and a balcony with smoked black glass railing that opens views to the lower level. The walls of the staircase that connects both floors are a reinterpretation of a classic brick wall, where the boxes for the Vicio delivery service are transformed into the construction elements that shape the space. The staircase serves as a metaphor that symbolizes the company as a large building that grows "brick by brick."
The mix of a project of External Reference experiences and the transgressive and provocative values of VICIO have resulted in an innovative and at the same time balanced architectural interior, which mixes the forcefulness and industrial character of the materials with the care of high craftsmanship. of custom pieces.
More information
Architects
Carmelo Zappulla, External Reference Architects.
Project team
Project Coordinator.- Stefano Fontolan, External Reference.
Design Team.- Carmelo Zappulla, Stefano Fontolan, Niccolò Battilana, Agustina Raskin.
Design Team.- Carmelo Zappulla, Stefano Fontolan, Niccolò Battilana, Agustina Raskin.
Client
Area
200 sqm.
Dates
March 2023 - October 2023.
Location
Calle Miguel Angel 11, Madrid.
Manufacturers
Lighting Consultants.- Edgar Dominguez ilombra diseño de iluminación, José Mulet PdB Studio Sistema de control.
Photography
External Reference Architects. Carmelo Zappulla
External Reference Architects, a firm led by Carmelo Zappulla, active in design and research in the fields of sensorial spaces, interior design, architecture, and landscape design. He received “New Italian Blood” 1st prize as best Italian office under 36 (2010), with the International Awards: 1st Prize InArch best Author Restaurant (2017), 1st Prize SBID (Society of British International Design) International Design Award (Restaurant Design, 2017), 1st Prize in EXHIBITOR Magazine’s 29th Annual Exhibit Design Awards competition (2014) and Runner Up at Europan 8.
Carmelo Zappulla is a PhD architect and founding partner of Barcelona based External Reference Architects. He studied architecture at the Università degli Studi di Palermo, graduating with Honors and special mention, and holds a PhD (European Mention) with Honors from Universidad Politécnica de Catalunya, Barcelona.
He is currently Faculty member at IAAC (Instituto de Arquitectura Avanzada de Catalunya), he is the director of the Master in Experiential design at LCI Barcelona, and at IED (Istituto Europeo di Design), he was for 7 years the director of the Master’s Degree program. He collaborates with international architectural schools and institutions, including Strathclyde University, WSA (The Welsh School of Architecture), the Department of Architecture at Cardiff University, Wales, Uk. Moreover, he is member of Giras-Tec, international research group architecture and society, Barcelona School of Architecture, UPC, Spain.
His work has been exhibited at the Biennale in Venice, during the 12th International Architecture Exhibition, at MAXXI, Rome, at Eme3, Barcelona, Europan 8, Oslo.
His publications include scientific articles published by Routledge and projects published in Future, Il Sole 24 ore, LA Vanguardia, Blueprint, Materia, Frame, Dezeen, Domus, in the books Architect's notebook and Architectural process 2014 by Damdi Publishing co, among others.
Carmelo Zappulla is a PhD architect and founding partner of Barcelona based External Reference Architects. He studied architecture at the Università degli Studi di Palermo, graduating with Honors and special mention, and holds a PhD (European Mention) with Honors from Universidad Politécnica de Catalunya, Barcelona.
He is currently Faculty member at IAAC (Instituto de Arquitectura Avanzada de Catalunya), he is the director of the Master in Experiential design at LCI Barcelona, and at IED (Istituto Europeo di Design), he was for 7 years the director of the Master’s Degree program. He collaborates with international architectural schools and institutions, including Strathclyde University, WSA (The Welsh School of Architecture), the Department of Architecture at Cardiff University, Wales, Uk. Moreover, he is member of Giras-Tec, international research group architecture and society, Barcelona School of Architecture, UPC, Spain.
His work has been exhibited at the Biennale in Venice, during the 12th International Architecture Exhibition, at MAXXI, Rome, at Eme3, Barcelona, Europan 8, Oslo.
His publications include scientific articles published by Routledge and projects published in Future, Il Sole 24 ore, LA Vanguardia, Blueprint, Materia, Frame, Dezeen, Domus, in the books Architect's notebook and Architectural process 2014 by Damdi Publishing co, among others.
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