To celebrate the bicentenary of El Prado Museum, last Saturday 24th October Onionlab projected a video mapping on the facade of the building.
The spectacle in three phases, organised by the events agency Ciudadano Kien, also included a large- scale aerial show by the Fura dels Baus theatrical company and ended with a firework show produced by Pirotecnia Vulcano.
 

Juan Echanove’s voice accompanied the video mapping bringing the museum to life, explaining in the first person the events that have transformed this institution since its inauguration in 1819 into what it is today.
 

The video mapping transformed the inert facade of the building into something organic, creating an immersive visual journey of lights, shadows and optical illusions that recounted the history of the museum and the collections and works of art that it houses.
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Onionlab is a multidisciplinary studio located in Barcelona. They create interactive products and experiences, motion design movies and audiovisual shows for companies that want to be related with technology, design and art. Their works are based on the aesthetic attention to detail and the technical innovation. Starting from graphic concepts and detailed ideas, they get lost in the development and find theirselves again at the resolution. They usually make use of the power of scripting and the seduction of music and sound design. They are interested in learning in each project, that’s why we invest many hours researching.

They like collaborations. Onionlab has carried out projects for Audi, Eristoff, San Miguel, Seat, Ikea, Mango, Sony, Sonar, Ericsson, ABC (American Broadcasting Company) and J&B.

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Published on: December 9, 2018
Cite: "VideoMapping on El Prado for its Bicentenary Celebration" METALOCUS. Accessed
<https://www.metalocus.es/en/news/videomapping-el-prado-its-bicentenary-celebration> ISSN 1139-6415
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