"24h Museum", this festival, performance, staging, temporary installation ... or whatever you want to call it, was the event on Tuesday night and Wednesday. It is a proposal from another world understandable only from the relationship with surrealism that has characterized the work of OMA. It really is a surreal installation joins the firm Prada, Francesco Vezzoli the artist and AMO (OMA think tank part) in a event that completes the Prada 2012 Fall/Winter Men's show, a few days ago.

Prada presented the "24h Museum", designed by Francesco Vezzoli with AMO, Rem Koolhaas' think tank. The "24h Museum" opened in Paris on Tuesday 24 January for 24 hours only, till Wednesday 25 January, in the historic Palais d'Iéna, the building designed by Auguste Perret between 1936 and 1946, today home of CESE (Conseil Economique, Social et Environnemental), the French 'third Chamber'.

AMO's installation for the “24h Museum” is divided in three distinct sections, each inspired by a particular type of museum space: historic, contemporary and forgotten. The three sections are functions of the sequence of events that take place during the 24-hour period and occupy different areas of the ground floor of the monumental Palais d'Iéna. The central space is a large metal cage made from grills and neon lights that encloses the work by Francesco Vezzoli.

In the three sections – historic, contemporary and forgotten – Vezzoli is creating a “non-existent museum” where he is exhibiting his personal tribute to the eternal allure of femininity through interpretations of classical sculptures that make reference to contemporary divas. “They are my icons turned into sculptures and placed on marble pedestals”. At the top of the stairway, epicentre of the building, Vezzoli is placing a magnificent sculpture of a female figure that he is personalizing with the features of a mysterious goddess. Vezzoli's vision is of a museum that exists for just 24 hours and which is also a celebration of a collective rite that mixes visitors, red-carpet, Oedipus’ complex and night visions.

With the new “24h Museum”, Francesco Vezzoli is continuing his exploration of reciprocal influences and boundary-breaking in the visual arts, cinema and theatre that he has already investigated in the performance in which Veruschka did petit-point embroidery at the Venice Biennale in 2001, the Democrazy video in which Sharon Stone and Bernard-Henri Lévy impersonated figures in a fictitious political campaign for a hypothetical presidential election (Venice Biennale, 2007), and in Lady Gaga's performance at the MOCA in Los Angeles in 2009 when she played a live tribute to Diaghilev.

In its tradition of working with artists and making multiple approaches to the creative process – with a unique capacity to embrace utopias like The Double Club (London, 2008–09) and the Prada Transformer (Seoul, 2009) – Prada realizes with Francesco Vezzoli a new project of visual and linguistic experimentation in the “24h Museum”, a Baroque festival in which the entire exhibition lasts only 24 hours.

The “24h Museum” only opened on Tuesday 24 January with an invitation-only dinner. At 11.00 pm it is turned into a disco-club visible online at the site 24hoursmuseum.com. The wednesday was open to the public from 7.00 am to 12.00 pm and from 2.00 pm to 4.30 pm. Some guided tours for schools take place in the afternoon, followed by a closing vernissage from 6.30 pm to 8.30 pm. When the 24-hour period ended at 8.30 pm on 25 January 2012, the “24h Museum“ created by Francesco Vezzoli and AMO, closed.

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Francesco Vezzoli was born in 1971, in Brescia, Italy. He studied at the Central St. Martin's School of Art in London from 1992 to 1995. His work has been exhibited at many institutions including: "The Films of Francesco Vezzoli," The New Museum of Contemporary Art, New York (2002); Castello di Rivoli Museo d'Arte Contemporanea, Turin (2002); Fondazione Prada, Milan (2004 and 2005); Museu Serralves, Porto (2005); Le Consortium, Dijon (2006); "Marlene Redux: A True Hollywood Story (Part One)," Tate Modern, London (2006); "Dalí Dalí Featuring Francesco Vezzoli," Moderna Museet, Stockholm (2009-2010); "Marlene Redux: A True Hollywood Story!" Kunsthalle Wien (2009); and the Garage Center for Contemporary Culture, Moscow (2010). Past performances include "Right You Are (If You Think You Are)," Solomon R. Guggenheim Museum (2007) and "Ballets Russes Italian Style (The Shortest Musical You Will Never See Again)," Museum of Contemporary Art, Los Angeles (2009).

Vezzoli currently lives and works in Milan.

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Rem Koolhaas was born in Rotterdam in 1944. He began his career as a journalist, working for the Haagse Post, and as a set-designer in the Netherlands and Hollywood. He beganHe frequented the Architectural Association School in London and studied with Oswald Mathias Ungers at Cornell University. In 1978, he wrote Delirious New York: a retroactive manifesto for Manhattan, which has become a classic of contemporary architectural theory. In 1975 – together with Elia and Zoe Zenghelis and Madelon Vriesendorp – he founded OMA (Office for Metropolitan Architecture).

The most important works by Koolhaas and OMA, from its foundation until the mid-1990s, include the Netherlands Dance Theatre at The Hague, the Nexus Housing at Fukuoka in Japan, the Kunsthal in Rotterdam, the Grand Palais of Euralille and Lille, the Villa dall’Ava, the Très Grande Bibliothèque, the Jussieu library in Paris, the ZKM in Karlsruhe and the Seattle Public Library.

Together with Koolhaas’s reflections on contemporary society, these buildings appear in his second book, S,M,L,XL (1995), a volume of 1376 pages written as though it were a “novel about architecture”. Published in collaboration with the Canadian graphic designer, Bruce Mau, the book contains essays, manifestos, cartoons and travel diaries.

In 2005, with Mark Wigley and Ole Bouman, he was the founder to the prestigious Volume magazine, the result of a collaboration with Archis (Amsterdam), AMO and C-lab (Columbia University NY).

His built work includes the Qatar National Library and the Qatar Foundation Headquarters (2018), Fondation Galeries Lafayette in Paris (2018), Fondazione Prada in Milan (2015/2018), Garage Museum of Contemporary Art in Moscow (2015), the headquarters for China Central Television (CCTV) in Beijing (2012), Casa da Musica in Porto (2005), Seattle Central Library (2004), and the Netherlands Embassy in Berlin (2003). Current projects include the Taipei Performing Arts Centre, a new building for Axel Springer in Berlin, and the Factory in Manchester.

Koolhaas directed the 2014 Venice Architecture Biennale and is a professor at Harvard University, where he directs The Project on the City, a research programme on changes in urban conditions around the world. This programme has conducted research on the delta of the Pearl River in China (entitled Great Leap Forward) and on consumer society (The Harvard Design School Guide to Shopping). Taschen Verlag has published the results. Now is preparing a major exhibition for the Guggenheim museum to open in 2019 entitled Countryside: Future of the World.

Among the awards he has won in recent years, we mention here the prestigious Pritzker Architecture Prize (2000), the Praemium Imperiale (2003), the Royal Gold Medal (2004) and the Mies Van Der Rohe prize (2005). In 2008, Time mentioned him among the 100 most influential people of the planet.

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Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

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AMO is the think tank of the Office for Metropolitan Architecture (OMA), co-founded by Rem Koolhaas in 1999. Applying architectural thinking to domains beyond building, AMO has worked with Prada, the European Union, Universal Studios, Amsterdam’s Schiphol airport, Condé Nast, Harvard University, and the Hermitage. It has produced exhibitions, including Expansion and Neglect (2005) and When Attitudes Become Form: Bern 1969/Venice 2013 (2013) at the Venice Biennale; The Gulf (2006), Cronocaos (2010), Public Works (2012), and Elements of Architecture (2014) at the Venice Architecture Biennale; and Serial Classics and Portable Classics (both 2015) at Fondazione Prada, Milan and Venice, respectively.

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured "barcode" flag – combining the flags of all member states – that was used during the Austrian presidency of the EU.

AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced exhibitions at the Venice Architecture Biennale, including The Gulf (2006), Cronocaos (2010) and Public Works (2012) and for Fondazione Prada including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its principle publication Elements. Other notable projects are a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.
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Published on: January 26, 2012
Cite: "24H MUSEUM, FRANCE, PARIS, 2012" METALOCUS. Accessed
<https://www.metalocus.es/en/news/24h-museum-france-paris-2012> ISSN 1139-6415
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