Boa Mistura comes to Madrid to fill our life with positivity. Llena de color la vida (Fill your life with colour), live with hope, joy and optimism, everything else will come! is the message they left on the Mercado de la Cebada.

EL MERCADO DE LA CEBADA. Let's put some color on the market!

The Mercado de la Cebada (Barley Market) is located in the heart of La Latina, and is one of the largest wholesale food markets of Madrid. It was built in 1868, and during the beginning of S.XX was one of the most important markets of Madrid. For hygiene problems, the building was demolished in 1956, building the current market n 1958, but lost importance, becoming a simple neighborhood market. Currenly, the market activity is almost zero, are practically dead. Other old Madrid markets, such as San MIguel, in Calle Mayor, or the Mercado de San Antón in the nerighborhood of Chueca, have retired conjugated stalls selling traditional foods of visitors.

Our work with J&B can serve as starting signal for the rejuvenation of this market. In an immediate way, and only a thin layer of paint, the market will change from a seemingly dead place to an icon of Madrid. A colored landmark that will atract local and foreign into the building.

This will be the largest Urban Art Spain, and one of the largest in the World.

TYPOGRAPHY. The POWER of the Words.

Today, in the world in general and, more specifically in Spain, we are surrounded by negative words sucha as crisis, insecurity, etc... Words that are undermining morale and croding our energies. We try to reserve this process by surrounding ourselves with positive words. Incentives taht encourage creativity and encouragement. Surprise, inspire. Re-invent and move forward in a constructive spirit.

From Boa Mistura, we hace left positive and inspirational messages in many languages all around the world, "Discover the diamond inside you! or "Fight your Dreams" in South Africa, "We all share the same sun! in ALgeria, "We are light" in Panamá...

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Boa Mistura. The work of Boa Mistura is all about the love of graffiti, colour and life. This group founded by 5 Spanish artists is, as the name says, a good mixture. Arkoh, Derko, Pahg, Purone and Rdick have developed their work in different fields, applying both a diversity of styles and the different views of each member. Boa Mistura represents a mixture of perspectives which complement, influence and mix themselves together in order to create something better. From graffiti and mural painting, to graphic design and illustration, Boa Mistrua want to give the world its colour back. 5 heads, 10 hands, just one heart.

Boa Mistura is a multidisciplinary group whose roots are in graffiti, currently directed by Javier Serrano, Pablo Ferreiro and Pablo Purón. The group works in various fields: from the latest trends in graffiti and street murals, to illustration, graphic design, studio painting and collaborations with interior designers and architects.

They have taken part in exhibitions in art galleries such as the Reina Sofía Museum and the Casa Encendida in Madrid, and the DA2 Museum in Salamanca. They have collaborated with foundations such as ONCE (Spanish national organisation for the blind), Oxfam and Antonio Gala, and given lectures at universities such as Madrid, Seville and Alcalá de Henares.

Boa Mistura has completed projects for brands such as Google, Microsoft, Sony Music and Adidas and in 2010 a Latin Grammy nomination for best cover design. The term “Boa Mistura”, from the Portuguese for “good mixture”, refers to the diversity of style and perspectives of each member. Love for graffiti, colour and life. Distinct visions which complement each other, influence each other, and always combine to create something even better.

Javier Serrano Guerra, “Pahg”. An architect from ETSAG in Madrid who specialised in landscape design at the IUAV in Venice.
Juan Jaume Fernández, “Derko”. Graduated in Fine Art, specialising in photography and video, from the University of the Arts in Berlin.
Pablo Ferreiro Mederos, “Arkoh”. Graduated in Fine Art, specialising in graphic design, from the TAIK University of Art and Design in Helsinki.
Pablo Purón Carrillo, “Purone”. An illustrator who graduated in Advertising and Public Relations from the URJC in Madrid.
Rubén Martín de Lucas, “rDick”. Civil engineer from the UPM (Polytechnic University).


 

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Published on: October 24, 2013
Cite: "Boa Mistura in Mercado de la Cebada" METALOCUS. Accessed
<https://www.metalocus.es/en/news/boa-mistura-mercado-de-la-cebada> ISSN 1139-6415
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