Immersive experience. Three-dimensional time wrap by Vitamin Studio
16/05/2021.
[VLC] Spain
metalocus, MICHELLE ÁLVAREZ
metalocus, MICHELLE ÁLVAREZ
For the opening of its third gastronomic center in Valencia, the Voltereta group commissioned to Vitamin Studio to design a proposal based on an interactive video mapping experience that had a single purpose: to get diners excited through a great journey of access that they always remembered.
Vitamin, is a creative studio based in Valencia, with a history of eight years in the artistic and technological world. They have developed innovative strategies and ideas and materialized interactive experiences. Its approach to new technologies allows users to be participants and protagonists in a personalized and dynamic way.
Vitamin, is a creative studio based in Valencia, with a history of eight years in the artistic and technological world. They have developed innovative strategies and ideas and materialized interactive experiences. Its approach to new technologies allows users to be participants and protagonists in a personalized and dynamic way.
Three-dimensional time wrap by Vitamin Studio. Photograph by Oscar Rivero
Three-dimensional time wrap by Vitamin Studio. Photograph by Oscar Rivero
Three-dimensional time wrap by Vitamin Studio. Photograph by Oscar Rivero
Three-dimensional time wrap by Vitamin Studio. Photograph by Oscar Rivero
Three-dimensional time wrap by Vitamin Studio. Photograph by Oscar Rivero
Three-dimensional time wrap by Vitamin Studio. Photograph by Oscar Rivero
Vitamin begins almost a year before the opening of the restaurant to devise an experiential lighting space that transports customers in a kind of time tunnel. Each trip would be different and we took advantage of the theme of books to maintain its hidden façade, using as main techniques video mapping and interactivity in different applications.
They devised this interactive installation where using video mapping questions are projected onto an open book and customers respond by placing their hand on one of the two laser object detection sensors, without the need to touch them. Each response in the interactive book modifies the story that is told, both its colors, speed, intensity of colors and what happens in itself, so that each group of people is responsible for creating their unique experience.
They devised this interactive installation where using video mapping questions are projected onto an open book and customers respond by placing their hand on one of the two laser object detection sensors, without the need to touch them. Each response in the interactive book modifies the story that is told, both its colors, speed, intensity of colors and what happens in itself, so that each group of people is responsible for creating their unique experience.
Description of project by Vitamin
Vitamin and Voltereta have made the new restaurant "Voltereta bienvenido a Manhattan", more than a space inspired by New York, it is a trip to the 1920s, to prohibition and to the speakeasy, those clandestine bars that served alcoholic beverages illegally during the period that marked the United States, known as Prohibition. Hidden places, camouflaged under the facades of other businesses and functioning almost like private clubs far from the eyes of the authorities.
Inspired by this era, "Voltereta bienvenido a Manhattan" welcomes the public with a cover facade camouflaged as a record and book store. An exterior that does not give away their real purpose and the experience they are about to live, similar to what the Americans experienced in 1920. Upon entering the establishment, customers are received by a host who invites them to take a quiz test where each person has the opportunity to interact by answering a question.
Thus, Vitamin creates the interactive aerial book, an interactive installation that, through video mapping, projects questions on an open book with the aim that clients respond thru laser object detection sensors, without touching anything. Each answer in the interactive book modifies the story that is told, both its colors, speed, intensity of colors and what happens itself, so that each group of people is responsible for creating their unique experience as soon as they arrive at the restaurant.
From here, a hidden door opens and leads to an immersive room that acts as a large three-dimensional time tunnel made up of 420 3-meter strips with 20 LEDs each. When the door is closed, the immersive experience begins, controlling the 8400 LEDs producing light and sound visuals that create a unique experience for each group of clients.
An installation that began to be planned almost a year before the opening and that responds to the recommendations of the WHO and national authorities on the current state of pandemic. Today, both the experience made by the Vitamin team and the restaurant’s operations are adapted and focused on complying with health standards, including social distancing and "touch free".
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Designers
Vitamin Studio. (Design, Electronics, Programming).
Client
Dates
2021.
Location
St. Isabel la Católica 11, Valencia. Spain.
Photography
Vitamin
Vitamin is a Valencian studio of design, audiovisual production, video mapping and interactive event design, whose aim is to fuse artistic expression with the latest technologies to turn events into unique and original moments. This project is born from the illusion and diversity of four young people with the desire to materialize and manifest all the creativity that they have inside.
Thanks to this great variety in the Vitamin team (Engineer, Architect, Artist and Producer), the scope of research and development is maximum, thus offering a great diversity of solutions and services to their customers. Its great purpose is to make the art of technology accessible to everyone, creating works that merge both facets.
Thanks to this great variety in the Vitamin team (Engineer, Architect, Artist and Producer), the scope of research and development is maximum, thus offering a great diversity of solutions and services to their customers. Its great purpose is to make the art of technology accessible to everyone, creating works that merge both facets.
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