In the development of large cities you can get to lose the relationship that citizens have between them and with public space. Urban furniture has become a fundamental part of small-scale initiatives where the citizen is the protagonist.
From the center of Madrid and taking advantage of the Madrid Design festival, MINI and Enorme Estudio present a mobile urban project to promote these relationships and also create a meeting point or rest in the city, where you can stop to read, chat or even charge your mobile. Betting also on sustainability, this installation is powered by solar energy and kinetic energy, so that the user makes use of the charging and lighting points in an autonomous and renewable way.
 

Description of project by Enorme Estudio

Every day we all become increasingly aware of the need to improve our habits and the collective awareness about our environment, although nonetheless our cities—gigantic and vast—are often far from reflecting this change of paradigm. It is urgent that, as citizens we contribute, along with different players like designers, public institutions, brands… and to start to collectively rethink new collective visions for our cities, which can regenerate the urban landscape in a way cohesive with people and their environment.

For this reason, MINI and Enorme Studio, a young design firm specialising in the public space and participative dynamics is making an original proposal, with an installation situated in the mythical Plaza Santa María Soledad Torres Acosta in Madrid. This installation, in addition to being a meeting point for design and the city, will concern itself with the use of renewable energies. It will have USB charging points and reading points lit by solar energy, as well as the possibility to charge devices with the kinetic energy generated by movement. This new habitable and efficient equipment will try to work on the most pressing challenges of daily life.

For over a year MINI has been in the Malasaña neighbourhood with its space open to creativity, the MINI Hub, which is now opening up to the outside with this installation. The inside will be invaded by meetings between designers who are rethinking new ways of making a city: city furniture workshops entitled Bench a Day, which will develop new ideas for urban benches; talks on interactive urban stages; new public space laboratories; and talks-debates on how cities of the future will be. All these activities will handle urban design and the city as their main topic to work on in a collaborative, trans-disciplinary and intergenerational way.

Montaña en la Luna represents an opportunity to experiment based on the idea of a designer office and portable architecture, on the street and close to users, with which any and all new proposals for cities of the future must be co-designed. This new endeavour by MINI is framed within its objective of improving urban life, contributing to a rational use of resources and maximising the motto ‘Creative Use of Space’ inherent to the brand’s DNA.

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Design
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ENORME Studio
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Client
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MINI Spain / MINI Hub.- Madrid Design Festival
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Collaborators
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Builder.- CARRSA. Solar Energy and Interactivity Systems.- CREÁTICA. Gardening.- Greener and the Other Side.
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Location
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Plaza de Santa María Soledad Torres Acosta, Madrid. Spain
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Dates
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From 7th to 25th of February 2018.
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ENORME Studio is the evolution of three co-founders of PKMN Architectures, they're Carmelo Rodríguez, Rocío Pina and David Pérez. After having collaborated for ten years on more than one hundred projects they've just started with a new shared initiative that keeps the same radical approach to architecture. They design and build ARCHITECTURE PROJECTS based on industrial systems and typological innovation.

They're specialists in mobile systems design applied to housing, office design and retail. They have changed the traditional concept of room in architecture, creating spaces that are easily converted through simple gestures. They design and perform participation dynamics in the domain of city construction through their creative services platform CIUDAD CREA CIUDAD and the creation of CITIZENSHIP BRAND IDENTITIES. Their aim is to foster alternative ways to examine urban issues and to motivate the creation of a proactive citizen culture. They design and apply TACTICAL URBANISM tools that transfer teamwork strategies and collective thinking dynamics into public and private space design and management. Their aim is to give the city back to citizens as an emotional, plural and relational space.
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Published on: March 1, 2018
Cite: "Mountain on the Moon by Enorme Estudio" METALOCUS. Accessed
<https://www.metalocus.es/en/news/mountain-moon-enorme-estudio> ISSN 1139-6415
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