New CALVIN KLEIN 205W39NYC Paris Brand Headquarters, designed by Sterling Ruby
20/03/2018.
[PAR] France
metalocus, ANTONIO G DE JUAN
metalocus, ANTONIO G DE JUAN
The new space for CALVIN KLEIN 205W39NYC brand in Europe, will be exclusively used to present Chief Creative Officer Raf Simons’ women’s and men’s seasonal runway collections in Paris.
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
The new remodeling, designed created by Sterling Ruby a longtime Raf Simons’ collaborator, welcomes visitors in a royal blue space featuring fabric cushions, upholstered walls, artworks and installations hung from the ceiling. In the building’s central space original 1880’s walls and a vaulted ceiling show us its original condition. The understated walls act as a backstage of new walls drop showcasing red and blue hand-painted, remembering the dripping technique by Jackson Pollock, splattered canvases wrapping the columns, walls and the mezzanine ceiling.
The space will be used exclusively for the Calvin Klein sales campaign of the men’s and women’s seasonal collections. 205W39NYC was previously known as the Calvin Klein collection, the prêt-à-porter clothing line reinvented by Simons.
The space will be used exclusively for the Calvin Klein sales campaign of the men’s and women’s seasonal collections. 205W39NYC was previously known as the Calvin Klein collection, the prêt-à-porter clothing line reinvented by Simons.
Description of project by Calvin Klein
Calvin Klein Inc. is pleased to announce the opening of its new brand headquarters in Paris. The unique multi-floor space is the first of its kind for the new CALVIN KLEIN 205W39NYC brand in Europe and will be exclusively used to present Chief Creative Officer Raf Simons’ women’s and men’s seasonal runway collections in Paris, within a custom design created by longtime Simons’ collaborator, artist Sterling Ruby.
At the invitation of Simons, Ruby has transformed the historical, two floor space into an immersive floor-to-ceiling environment, taking cues from Ruby’s previous CALVIN KLEIN installations in New York City—including his redesign of the ground floor lookspace and the 12th floor retail and press showroom at the company’s 205 W 39th Street global headquarters, and most recently CALVIN KLEIN’s Madison Avenue global flagship store.
For the new Paris location, which was architecturally designed by Architecture Research Office, Ruby utilizes motifs he has established with Simons for the brand throughout the 1.394 square meter expanse, representing a continuation of the language that Simons is creating with Ruby for CALVIN KLEIN's visible and physical identity, fostering a simple and emotional connection with the brand.
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Calvin Klein Inc. se complace en anunciar la apertura de su nueva sede de marca en París. El espacio único de varias plantas es el primero de su clase para la nueva marca CALVIN KLEIN 205W39NYC en Europa y se utilizará exclusivamente para presentar las colecciones de pasarela de temporada para mujeres y hombres del Director Creativo Raf Simons en París, dentro de un diseño personalizado creado por el que es colaborador desde hace ya tiempo de Simons, el artista Sterling Ruby.
Por invitación de Simons, Ruby ha transformado el espacio histórico de dos pisos en un ambiente envolvente desde el piso hasta el techo, tomando notas de las anteriores instalaciones CALVIN KLEIN de Ruby en la ciudad de Nueva York, incluyendo su rediseño del espacio de la planta baja y el piso 12 de venta minorista y sala de prensa en la sede mundial de 205 W 39th Street de la compañía, y más recientemente en la tienda insignia global de Madison Avenue de CALVIN KLEIN.
Para la nueva ubicación de París, que arquitectónicamente diseñó la Architecture Research Office, Ruby utiliza motivos que ha acordado con Simons para la marca a lo largo de la ampliación de 1.394 metros cuadrados, representando una continuación del lenguaje que Simons está creando con Ruby para la visibilidad e identidad física de CALVIN KLEIN, fomentando una conexión simple y emocional con la marca.
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