New CALVIN KLEIN 205W39NYC Paris Brand Headquarters, designed by Sterling Ruby

CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
20/03/2018
New CALVIN KLEIN 205W39NYC Paris Brand Headquarters, designed by Sterling Ruby
[PAR] France
metalocus, ANTONIO G DE JUAN
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein
The new space for CALVIN KLEIN 205W39NYC brand in Europe, will be exclusively used to present Chief Creative Officer Raf Simons’ women’s and men’s seasonal runway collections in Paris.
The new remodeling, designed created by Sterling Ruby a longtime Raf Simons’ collaborator, welcomes visitors in a royal blue space featuring fabric cushions, upholstered walls, artworks and installations hung from the ceiling. In the building’s central space original 1880’s walls and a vaulted ceiling show us its original condition. The understated walls act as a backstage of new walls drop showcasing red and blue hand-painted, remembering the dripping technique by Jackson Pollock, splattered canvases wrapping the columns, walls and the mezzanine ceiling.

The space will be used exclusively for the Calvin Klein sales campaign of the men’s and women’s seasonal collections. 205W39NYC was previously known as the Calvin Klein collection, the prêt-à-porter clothing line reinvented by Simons.
 
CALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin KleinCALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin KleinCALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin KleinCALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin KleinCALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin KleinCALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin KleinCALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin KleinCALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin KleinCALVIN KLEIN 205W39NYC Paris Brand Headquarters. Photograph by Elizabeth Felicella. Courtesy of Calvin Klein