Through the context of Andalusia in the years 1925 to 1939, the book aims to shed some light on the origin of these two arts as an indissoluble pair, focusing on the essential figure of the Austrian Margaret Michaelis.
Published by the University of Seville, where F. Javier Lopez Rivera works as a teacher, the book focuses on understanding what were the historical moment and the circumstances that approached photography and architecture. Such a powerful symbiosis that it is is virtually impossible today to understand the one without the other.

The book, which summarizes and condenses the extensive research made by the author for his doctoral thesis, it is an opportunity to step back in the understanding of the role photography has played on architecture.

A discovery that remarks photography as the perfect vehicle for the necessary material communication of architecture, and which has been confused however with architecture itself during the last years of visual boom.
 
As the opening of the book prologue reminds us: "They say that we Photographers are are a blind race at best; that we learn to look at even the prettiest faces as so much light ans dhade; that we seldom admire, and never love. This is a delution I long to break through,...". Lewis Carrol, the day off of a photographer, Montersinos, Barcelona, ​​2001.
 
It is difficult today to understand architecture in full if emancipated from some forms of visual expression, such as photography. Therefore, ne might wonder what was the historical moment and circumstances that enabled both -'old' architecture and 'young' photography-  to begin understanding each other, to collaborate and to almost become indispensable one for the other. The analysis of the historical range selected (1925-1939) helps clarify the origin of relations between these two arts, their existing conflicts, their process of building an analytical gaze media and their diffusion and consumption channels, as well as the importance that the strong growth experienced in photography and publications in those decades had in spreading the values ​​advocated by the architecture of the time.

This book aims to analyze the decisive role played by photography in the construction and development of the image of modern architecture. It's period of study focuses on the time interval starting in 1925, the year in which the International Exhibition of Decorative Arts in Paris, where László Moholy-Nagy published "Painting, Photography, Film" and in which the revolutionary Leica camera appears. It ends in 1939 with the warlike processes affecting Spain and the entire world, that led to exile and death to a great part of it's main characters, with the subsequent rupture that this meant for the cultural processes initiated.

The work pays special attention to what happened in Andalusia in those years, inquiring about the names of the professionals who worked in these lands showing the stereotypical image of this region that the booming business of postcards transmitted to the rest of the world. It is to highlight among them, for his professional relationship with the GATEPAC, the remarcable figure of the Austrian living in Barcelona Margaret Michaelis and, to a lesser extent, the Madrid-born Luis Lladó, commissioned to document some of the South main modern examples, both anonymous until little over than a decade ago.
 
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978-84-472-1590-4
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280
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17 x 24 cm
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Rustic
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F. Javier López Rivera (Huelva, 1966), Architect (Seville, 1991), Master in Architecture Projects (Madrid, 1991) and Doctor Architect (Seville, 2012), is Associate Professor and Accredited as Head of Graphic Expression, Studio class and Final Degree Projects at University of Seville since 2004, besides having been a visiting professor and lecturer in Nancy, Piacenza, Milan, Bolzano and Shanghai.

His research focuses on the relationship between architecture and photography, he is part of the national research group FAME (Photography and Modern Architecture in Spain from 1925 to 1965) and his reserach and architectural production has been published in national and international magazines and conferences.

Along with Ram≤n Pico, he  has won numerous awards for his built work, among which are the FAD 2003 Award on Public Space, where he has been a finalist on three other occasions and categories, the Opinion Award  in the 3rd European Biennial of Landscape, Finalist in the VII Spanish Architecture Biennial, Special Mention and Finalist at Camuñas Foundation, Finalist of the Andalusia Architecture Prize and selected for JAE display.
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