Geza - Gri e Zucchi Architetti Associati designs an intervention in an industrial building located in Fagagna (Italy). Inside are programs such as offices, an exhibition room, research and innovation laboratories, spaces for production, painting and warehouses or even a welfare area for employees.
Geza - Gri e Zucchi Architetti Associati involves and integrates industrial volumes with large open spaces. The buildings are related to the earth and the sky, with light and shadow. It is a project that is in constant relation with the natural landscape, that is, enhances the relationship between the interior and exterior of the building.
 

Description of project by Geza - Gri e Zucchi Architetti Associati 

The Pratic Headquarters dialogue with the earth and the sky, with light and shadow. The productive and directional functions relate to the landscape without mimicry. The spaces are designed with the aim of establishing a constant relationship between interior and exterior. Thus Pratic becomes the landmark of the landscape. 

The Pratic Spa, a manufacturer of solar shading systems, is an industrial site where the architecture for production becomes a contribution to the landscape and reinforces its identity. The intervention involves and integrates industrial volumes and vast open spaces. The buildings are related to the earth and the sky, with light and shadow. The productive and directional functions relate to the landscape without mimicry, and the spaces are designed with the aim of establishing a constant dialogue between inside and outside. The building thus becomes a comfortable and functional landmark. The typological plant includes an office building, a showroom, research and innovation laboratories, spaces for production, painting and warehouses, a wellness area for employees. All these functions are linked by the design of open spaces and parking lots, defined by the embankments modeled along the roads, by the spaces dedicated to relaxation and meeting, by the control of the views on the landscape. It is an industrial building in constant relation with the natural landscape.
 
The headquarters were built in two phases: the first in 2011 and the subsequent expansion in 2018. 

PRATIC 2 . Production complex enlargement (2018) 

A few years after its inauguration, the Pratic doubles. Same customers and same architects who believe in the same values: simplicity and efficiency. 

The enlargement of the Pratic, built in adherence to the industrial building of the first lot, is a complex project, despite apparently showing an essential character. This is a rectangular building of about 9.000 sqm that completes and improves the existing production department built in 2011. The functional program is almost the same of the previous building: offices, services, canteen, wellness area, production, warehouses, painting plant, as well as parking areas and service areas included in the rigorous design of the open spaces. 

The new building consists of two simple elements: the rhythm given by the windows, which repeats and declares continuity with the existing facade, and the reflecting skin, which dissolves the new volume in the sky. The first lot, black and grainy, seems to arise from the ground, settling the building in place; the second lot, always black but reflective and iridescent, mirrors the landscape and the light with images that are always different due to weather variability. The first one is “heavy” and permanent, in search of eternity, the second one is “light” and changeable, ready to dissolve in the sky: the building completed the molt of its skin. 

The facade consists of a single material, of a unique size: a 4 centimeters thick polycarbonate panel, about 10 meters high, fixed to prefabricated concrete structure. The polycarbonate panels are customized in order to obtain a reflecting facade when seen from afar and “deep” when observed closely. The panels consist of two different types of polycarbonate combined together: the rear side has an opaque compound which impedes the light to pass through, while the front is “frozen”. In this way the load-bearing structure is completely hidden behind the cladding system and the verticality of the new facade sets up an interesting dialogue with the black concrete panels of the existent building. From afar the building reflects the sky and appears cladded by huge glass plates, while close up it looks “lighter”, maintaining a dialogue with the preexistence. The mirroring of the panels also ensures a continuous color variation of the facades: depending on the time of the day and varying in light intensity the building may appear black, golden, metallic, opaque, glossy, infinitely variable. 

The entire settlement is included in the architectural design of the landscape and open spaces. Places designed for relaxation, pedestrian paths and parking lots are enclosed in the design of the “modified embankments” that insert subtle variations of slope with respect to the roads and access roads. In this way, the project is inserted in the ground in a clear way, highlighting the shape and geometry of the territory. The building demonstrates that industrial architecture can add value to the landscape and improve the quality of the workplace. This is a great opportunity to rethink the relationship between architecture and nature, putting man back in the middle. 

PRATIC 1 . Offices and production complex (2011) 

The complex placed adjacent to the provincial highway that leads from Udine to Spilimbergo. The intervention is composed principally by a parallelepiped volume with a surface of approximately 9.000 sqm that houses the main productive core and a second volume of about 1.000 sqm placed adjacent to the first but rotated in order to align with the highway is dedicated to the offices. 

The area, anchored in the industrial zone of the town, is also intimately tied to the surrounding agricultural landscape and is framed at north by the mountainscape. The project is infused with a strong desire for simplicity. The volume housing the offices becomes a striking sign even to those driving by on the highway, one that seeks to establish a dialogue between the concepts of stasis and movement. The production core’s more pronounced verticality is characterized by a striated facade dominated by alternating glazed surfaces and solid panels of diverse widths that are always ten meters in height. The differing dimensions of black marble stone and dark cement that make up the finish of the panels allow for a varied facade alive with the interplay of sunlight, shadow and changing atmospheric conditions. 

The office core is protected on the south side by a dark concrete beam of grand dimensions (approximately 80 meters in length) that highlights at a larger scale the horizontality of certain elements of the project. The beam, parallel to the ground, projects beyond the building’s perimeter as if to indicate a confrontation between itself and the landscape. Its reflection on the glazed facade yields a great “floating shade” that serves a climatic function by mediating temperature within the work spaces. 

This simplicity can even be understood in terms of the project’s interaction with the surrounding context: the cultivated terrain opens towards the southern and western fronts of the complex, merging it with the landscape. The two main buildings straddle the garden, a semi-private area that reconciles the production core with that of the administration. The materiality and nature of the space interrupts the fluidity of the office core, thus creating a more intimate relationship between nature and man. The area reserved for vehicles is situated within a circular perimeter slightly buried in respect to the highway in order to buffer the visual impact this has on the project. 

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Architect
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Pratic 2.- GEZA - Gri e Zucchi Architettura srl. Arch. Stefania Anzil (project manager), arch. Alessia Dorigo, arch. Elisa Mansutti, arch. Matteo Compri.
Pratic 1.- GEZA - Gri e Zucchi Architettura srl arch. Stefania Anzil, arch. Fabio Passon.
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Collaborators
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Pratic 2.- Structural design.- Ing. A. Nutta, Nuttassociati, Udine (UD). Mechanical and electrical design.- E4F Srl, Porcia (PN). Acoustic comfort advice.- Studio Musolla, Pordenone (PN). Pratic 1.- Structural design.- Ing. A. Nutta, Nuttassociati, Udine (UD). Mechanical plants design.- Studio Bulfon Associati. Electrical plants design.- Studio Battista. Mechanical plants.- Vaportermica Commerciale Srl. Electrical plants.- Elettrica Ducale Snc. Photovoltaic system.- Sataenergy Spa.
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Cient
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Pratic F.lli Orioli spa
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Contractors
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Pratic 2.- Pre System S.p.A., Sedegliano(UD) (Prefabricated structure). Slurry Srl, Fagagna (UD) (Landscape and building works). Vapotermica Commerciale srl, Udine (UD) (Mechanical plants). Impresa Tonon S.p.A., Colle Umberto (TV) (Electrical plants). Pavarin F.lli snc, Pasiano di Pordenone (PN) (window frames and facade cladding). Iron+ srl, Pasian di Prato (UD) (Carpentry works). Multitema srl, Remanzacco (UD) (Interiors finishings and furniture). Adotta Italia srl, Molina di Malo (VI) (System walls). Pratic 1.- Spav Prefabbricati Spa (prefabricated structure). Edildri costruzioni Srl (building contractor). Slurry Italia Srl (landscape). Multitema Srl (office and tailored furniture) Moroso Spa (office and tailored furniture).
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Area
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Pratic 2.- Area of intervention.- 30.000 sqm. Production.- 7.520 sqm. Offices and services.- 730 sqm. Loading area.- 1.800 sqm. Landscape.- 22.000 sqm. Parking lot.- 70 places. Pratic 1.- Area of intervention.- 33.000 sqm. Production.- 10.000 sqm. Offices and services.- 1.000 sqm. Showroom.- 550 sqm. Loading area.- 2.700 sqm. Landscape.- 33.000 sqm. Parking Lot.- 120 places.
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Dates
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Pratic 2.- Design phase.- 2016 Construction.- 02.2017 - 04.2018. Pratic 1.- Design phase.- 2008-2009. Construction.- 2009-2011.
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Photography
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Javier Callejas.
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GEZA is based in Udine (Italy) and it works in partnership with MTD - Marc Thorpe Design (New York) and CFK Architetti (Venezia). Stefano Gri and Piero Zucchi founded the practice Geza - Gri e Zucchi Architetti Associati in Udine in 1999. The most important projects completed recently are Furla Headquarters (Furla Progetto Italia, 2021), Pratic (Pratic 1.0, 2011 + Pratic 2.0, 2018), Faber Cylinders (2013) and Bosch/Freud (2018). Furthermore, another mention must be done for the award-winning project Silk-Faw EV (2021) and Capua1880 Headquarters (2021). In addition to the residential and housing projects, GEZA designed the setting-up of the New Craft Exhibition (2016, Fabbrica del Vapore, Triennale di Milano) and Casa della Musica (2010, Cervignano del Friuli).

Amongst the multiple international awards, GEZA won the American Architecture Prize (2019), Pratic Headquarters and Production Complex (2011, Fagagna - Udine) and House of music (2010, Cervignano del Friuli - Udine). In 2015, GEZA was awarded Architetto Italiano 2015 (Special Jury Award) announced by the Italian Council of Architects. In 2012, Pratic Headquarters and Production Complex won the private client category, announced by the Triennale of Milan. The same project was presented at the XIII Biennale of Architecture of Venice in the Padiglione Italia “Made in Italy”.

Stefano Gri (born in Udine in 1963) graduated as an Architect at IUAV, Venice, in 1988 and has been registered in the Roll of Architects of Udine (Italy) since 1990. After several vocational experiences in Italy, he moved to Barcelona, Spain to work with the practice of architects Tonet Sunyer + Jordi Badia in 1992. Since 2009 teaches Architectural Design at the University of Trieste.

Piero Zucchi (born in Udine in 1965) graduated as an Architect at IUAV, Venice, in 1992. He then studied at ETSA in Seville, Spain and attended a Masterclass with Rem Koolhaas at BIA in Amsterdam, the Netherlands, in 1994. He has been registered in the Roll of Architects of Udine (Italy) since 1993. He worked with Studio Valle Architetti Associati in Udine from 1993 to 1998. Since 2009 teaches Architectural Design at the University of Trieste.



 
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Published on: April 24, 2019
Cite: "PRATIC 2.0 Productive Complex enlargement by Geza " METALOCUS. Accessed
<https://www.metalocus.es/en/news/pratic-20-productive-complex-enlargement-geza> ISSN 1139-6415
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