The winning proposal submitted by Niall McLaughlin Architects was praised by the jury for its immersive narrative and multiple levels, focused on conceptually communicating the importance of baptism as an act of "spiritual renewal and new life." In scale and form, the proposal responds to the competition's premises for a museum that "evokes awe and humility in the visitor and integrates sensitively with the site."
The concept presents the new museum as an east-to-west journey based on an allegorical sequence: visitors will descend to earth from an arid, wild garden, then encounter a water-filled crevice symbolizing the Jordan River, and emerge into the light and a fruitful, paradisiacal garden. Therefore, the east entrance and west exit will face each other across a public plaza. Between them, an open, terraced landscape will rise to the rooftop, from where visitors can contemplate the Jordan River valley and the pilgrimage route to the Baptismal Site.

Baptism of Jesus Museum by Niall McLaughlin Architects. Rendering courtesy of Niall McLaughlin Architects.
Niall McLaughlin Architects paid particular attention to Jordan’s vernacular architecture, using locally sourced stone and rammed earth techniques for the museum’s construction. The building sits low to the ground, demonstrating sensitivity to its surroundings and the adjacent UNESCO site. Its landscape strategy, led by Kim Wilkie Landscape, allows nature to gently embrace the museum, filling the walled gardens with fragrant native species. The exhibition, developed by Nissen Richards Studio, uses variations of light, sound, and materials to create an immersive atmosphere that expresses the museum’s narrative arc: “nature, water, and testimony.”
“The challenge of the project was to find a way for the architecture to mediate between a landscape laden with meaning and the sacred narratives that emerged from it. A building was required that could work with allegory. At the same time, the project needed to utilize local labor, skills, and resources to achieve a project with a sense of social responsibility and low carbon emissions.
We now look forward to working with the Foundation to develop the design in dialogue with enthusiastic local and international experts. We are excited about the opportunity to learn more about this beautiful country.”
Niall McLaughlin MBE, Principal of Niall McLaughlin Architects, Kim Wilkie CBE, Founder of Kim Wilkie Landscape, and Pippa Nissen, Principal and Founder of Nissen Richards Studios.

Baptism of Jesus Museum by Niall McLaughlin Architects. Rendering courtesy of Niall McLaughlin Architects.
The new museum is slated to open in 2030 to commemorate the bimillennium of Christ’s baptism. It will be a spiritual and cultural landmark of global significance, deepening the experience of visiting the Baptism Site, located on the east bank of the Jordan River. The site (Al-Maghtas, “Bethany across the Jordan”) is widely recognized as the place where John baptized Jesus and has been a Christian pilgrimage destination for centuries.
The proposal will be the centerpiece of a broader master plan for the Baptism Development Zone (ZDB), which will offer diverse experiences for pilgrims, researchers, and visitors from around the world. The museum is expected to receive between 400,000 and 450,000 visitors annually.