Juan Herreros and Jens Richter, partners of EstudioHerreros, suggest that the first condition that MALBA must attend is to be "inclusive, receptive and friendly to a citizen", and they want to encourage more, than the city and the people enter the museum, in an environment that is familiar to them,, "to make them understand that has been designed for them"... "People will no longer go to MALBA only to see exhibitions, but for to many other things.
Statement by EstudioHerreros
estudioHerreros has resorted to a set of very everyday materials, close to industrial aesthetics or DIY, to manipulate them with simple assembly operations, which convey the message that it could have been built by oneself. The project unifies in a single open space all the activities; prior to or after the visit to the exhibition halls. With a continuous floor that recalls the concrete of the sidewalks, on which a series of small wooden constructions are distributed, profiles of steel and aluminum and little else.
This aesthetic and constructive code extends to the counters of receipt and sale of tickets, the shelves and exhibitors of the store or the large tables run of the cafeteria, but also to other smaller pieces such as benches, stools, chairs or stools that make up a series of furniture studioSerreros for MALBA that introduce a domestic character in the space between the city and the exhibition halls.
Juan Herreros defines the project as "a large installation built entirely in dry that does not intend to compete or affect the original building, but stimulate the interest of visitors for contemporary art through the reduction of the solemnity that these places usually offer and which many visitors feel that the content of the building does not go with them.”
