SALES ODDITY. Best Research Project SILVER LION

The Jury of the 14th Architecture Venice Biennale, Fundamentals, directed by Rem Koolhaas, has awarded the installation 'SALES ODDITY. Milano 2 and the Politics of Direct-to-Home TV Urbanism' with the Award to the Best Research Project SILVER LION of the Biennale.

The motivations of the International Jury.

Silver Lion for the best research project of the section Monditalia part of the International Exhibitoin Fundamentals The project presents critically a fundamental aspect of modern societies: how the power of media occupies other social spaces, both physically and politically. It is based on innovative research combining surveys and interviews with planners and residents and re-appropriation of the mass media language. While based on an Italian case, this issue is present in many international contexts dominated by contemporary technological and neo-liberal cultures.

Video teaser of the installation presented by Andrés Jaque / Office for Political Innovation at the Fundamentals 14 Venice Architecture Biennale directed by Rem Koolhaas. Monditalia.

SALES ODDITY. Milano 2 and the Politics of Direct-to-Home TV Urbanism
by Andrés Jaque/Office for Political Innovation

Research and production/Ricerca e produzione
Roberto González García, Lubo Dragomirov, Alberto Heras, María Alejandra Sánchez

Research/Ricerca
Ruggero Agnolutto, Enrico Forestieri, Margherita Giogia, Matteo Pace Sargenti,
Pietro Pezzani, Anna Tartaglia

Audiovisual production/Produzione audiovisiva
Bollería Industrial: Paula Currás, Eugenio Fernández, Ana Olmedo, Enrique Ventosa

Photos/Foto
Miguel de Guzmán

Textile production/Produzione tessuto
Mari-Carmen Ovejero

Sound art
Jorge López Conde

With the support of/Con il supporto di
Acción Cultural Española (AC/E)
AECID Agencia Española de Cooperación Internacional para el Desarrollo
Imagen Subliminal
Monstruos
Politecnico di Milano

English edition/Edizione Inglese
John Wriedt

Translation into Italian/Traduzione in Italiano
Giuseppe Tota Ballardini

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Sales Oddity. Milano 2 and the Politics of Direct-to-home TV Urbanism. Andrés Jaque/Office for Political Innovation. Photography © Francesco Galli. Courtesy la Biennale di Venezia.

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ANDRÉS JAQUE

Andrés Jaque, holds a Ph.D. in architecture. He is the founder of the Office for Political Innovation and the Dean of the Graduate School of Architecture, Planning, and Preservation at Columbia University, New York.

In 2014 he received the Silver Lion at the 14th Mostra Internazionale di Architettura, Biennale di Venezia.

He is the author of award-winning projects such as Plasencia Clergy House (Dionisio Hernández Gil Prize), House in Never Never Land (Mies Van der Rohe European Union Award's finalist), TUPPER HOME (X Bienal Española de Arquitectura y Urbanismo), or ESCARAVOX (COAM Award 2013). He has also developed architectural performances as well as installations that question political frameworks through architectural practice; including IKEA Disobedients (MoMA Collection, 2011); PHANTOM. Mies as Rendered Society (Mies Barcelona Pavilion, 2012) or Superpowers of Ten (Lisbon Triennale, 2014).

Andrés Jaque is a Professor of Advanced Design at Columbia University's Graduate School of Architecture, Planning, and Preservation (GSAPP) and Visiting Professor at Princeton University's School of Architecture.