SALES ODDITY. Best Research Project SILVER LION

The motivations of the International Jury.

Silver Lion for the best research project of the section Monditalia part of the International Exhibitoin Fundamentals The project presents critically a fundamental aspect of modern societies: how the power of media occupies other social spaces, both physically and politically. It is based on innovative research combining surveys and interviews with planners and residents and re-appropriation of the mass media language. While based on an Italian case, this issue is present in many international contexts dominated by contemporary technological and neo-liberal cultures.

Video teaser of the installation presented by Andrés Jaque / Office for Political Innovation at the Fundamentals 14 Venice Architecture Biennale directed by Rem Koolhaas. Monditalia.

SALES ODDITY. Milano 2 and the Politics of Direct-to-Home TV Urbanism
by Andrés Jaque/Office for Political Innovation

Research and production/Ricerca e produzione
Roberto González García, Lubo Dragomirov, Alberto Heras, María Alejandra Sánchez

Research/Ricerca
Ruggero Agnolutto, Enrico Forestieri, Margherita Giogia, Matteo Pace Sargenti,
Pietro Pezzani, Anna Tartaglia

Audiovisual production/Produzione audiovisiva
Bollería Industrial: Paula Currás, Eugenio Fernández, Ana Olmedo, Enrique Ventosa

Photos/Foto
Miguel de Guzmán

Textile production/Produzione tessuto
Mari-Carmen Ovejero

Sound art
Jorge López Conde

With the support of/Con il supporto di
Acción Cultural Española (AC/E)
AECID Agencia Española de Cooperación Internacional para el Desarrollo
Imagen Subliminal
Monstruos
Politecnico di Milano

English edition/Edizione Inglese
John Wriedt

Translation into Italian/Traduzione in Italiano
Giuseppe Tota Ballardini