Three cylinders to mark the space. Aesop Passeig de Gracia by Barozzi Veiga
18/12/2022.
[BCN] Spain
metalocus, ANDRÉS BLANCO
metalocus, ANDRÉS BLANCO
Project description by Barozzi Veiga
The process of designing our store on Consell de Cent Street in Barcelona, in collaboration with Barozzi Veiga architects, began with stripping back the existing space to reveal its late nineteenth-century essence. The interior was characterised by its grand scale and narrow girth, with a trio of majestic columns supporting the soaring ceiling. From there, the new design stemmed from a meticulous architectural interpretation of the way our stores function, rationalising the floor plan into a choreography of salutation, exploration, and relaxation.
The store’s dramatic proportions are heralded by the façade—a slender, dark metal monolith flanked by tall neoclassical columns. Upon crossing the threshold, visitors are greeted with a rhythmic sequence defined by only a few elements, expressive and precise in their position. Providing a horizontal counterpoint to the monumental columns, a burnished steel counter hovers along one wall, disappearing into the depths of the room. Basins incorporated into this component offer visitors the opportunity to immerse their hands and invigorate their senses. The robust steel shelves on the opposite wall—just three and a half metres away—reinforce the linear language and organise the exhibition of our product range.
Tucked out of sight, everything shifts in a semicircular room of compressed scale and enveloping curves. In this sensual and intimate environment, with a generous seat and cloistered basins, customers can take a moment of repose or discuss the formulations best suited to their individual needs with the store’s trained consultants.
Fabrizio Barozzi born in Rovereto (Italy) in 1976. He currently lives and works in Barcelona.He graduated as an architect in 2003 by the University Institute of Architecture in Venezia. He completed his training in 1999 at the School of Architecture of Seville in 2001 while living in Paris.
He began his training partner in 2003 working as the office of William Vázquez Consuegra and later in 2004 is associated with Alberto Veiga and establish their own professional studio.
He has been Professor of Projects at International University of Catalonia in Barcelona from 2007 to 2009 and since 2009 is Associate Professor of Projects at the University of Girona.
Alberto Veiga (Santiago de Compostela, Spain), was born in 1973 and studied architecture at the School of Architecture of Navarre. After graduating, he worked as an assistant and planner in Patxi Mangado practices in 1997-2001. From 2001-03, he worked as a designer of Guillermo Vázquez Consuegra, where he worked on a number of projects awarded. In 2004 he settled in EBV Architects with Fabrizio Barozzi. Projects currently teaches 3rd year at UIC.
EBV Architects is an architectural firm located in Barcelona and founded by Fabrizio Barozzi (Trento, Italy, 1976) and Alberto Veiga (Santiago, Spain, 1973) devoted to architecture, urbanism and interior design. The experience accumulated over the years in collaboration with renowned architects has allowed prestige EBV start a professional career where independent research plays a major role. The study EBV and has been awarded with many awards nationally and internationally.