Using the words on AR by William JR Curtis for another project (Mushroom clouds 27/02/2013), we use these words to describe this new project by BIG because we don't understand what is the reason for the success of this concept.

Some architectural projects, like cigarettes, should carry the qualification that they can harm health, or at least the health of cities and societies.... But the central question is this: what on earth is this piece of techno kitsch, this shipwreck from the era of icons?
 

Below, some words from BIG

BIG celebrates the groundbreaking of Amager Bakke Waste-to-Energy Plant

Located in an industrial area near the city centre the new Waste-to-Energy plant will be an exemplary model in the field of waste management and energy production, as well as an architectural landmark in the cityscape of Copenhagen. The project is the single largest environmental initiative in Denmark (?) and replaces the adjacent outdated Amagerforbraending plant, integrating the latest technologies in waste treatment and environmental performance.

Amager Bakke reflects the progressive vision for a new type of waste treatment facility and is conceived as a destination in itself.

The roof of the new Amager Bakke is turned into a ski slope of varying skill levels for the citizens of Copenhagen, its neighboring municipalities and visitors, mobilizing the architecture and redefining the relationship between the waste plant and the city by expanding the existing recreational activities in the surrounding area into a new breed of waste-to-energy plant.

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Bjarke Ingels (born in Copenhagen, 1974) studied architecture at the Royal Academy in Copenhagen and at the School of Architecture of Barcelona, ​​obtaining his degree as an architect in 1998. He is the founder of the BIG architecture studio - (Bjarke Ingels Group), studio founded in 2005, after co-founding PLOT Architects in 2001 with his former partner Julien de Smedt, whom he met while working at the prestigious OMA studio in Rotterdam.

Bjarke has designed and completed award-winning buildings worldwide, and currently his studio is based with venues in Copenhagen and New York. His projects include The Mountain, a residential complex in Copenhagen, and the innovative Danish Maritime Museum in Elsinore.

With the PLOT study, he won the Golden Lion at the Venice Biennale in 2004, and with BIG he has received numerous awards such as the ULI Award for Excellence in 2009. Other prizes are the Culture Prize of the Crown Prince of Denmark in 2011; and Along with his architectural practice, Bjarke has taught at Harvard University, Yale University, Columbia University and Rice University and is an honorary professor at the Royal Academy of Arts, School of Architecture in Copenhagen.

In 2018, Bjarke received the Knight's Cross of the Order of Dannebrog granted by Her Majesty Queen Margrethe II. He is a frequent public speaker and continues to give lectures at places such as TED, WIRED, AMCHAM, 10 Downing Street or the World Economic Forum. In 2018, Bjarke was appointed Chief Architectural Advisor by WeWork to advise and develop the design vision and language of the company for buildings, campuses and neighborhoods around the world.

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