Building the ultimate utility bike for Oregon Manifest
21/06/2012.
IDEO
metalocus, SERGIO CIDONCHA
metalocus, SERGIO CIDONCHA
IDEO designers partner with framebuilder Rock Lobster to create the Faraday, an electric bicycle to inspire everyday riding.
Bike for Oregon Manifest. Photography © 2012 IDEO.
Bike for Oregon Manifest. Photography © 2012 IDEO.
Bike for Oregon Manifest. Photography © 2012 IDEO.
Bike for Oregon Manifest. Photography © 2012 IDEO.
Bike for Oregon Manifest. Photography © 2012 IDEO.
Bike for Oregon Manifest. Photography © 2012 IDEO.
IDEO designers partner with framebuilder Rock Lobster to create the Faraday, an electric bicycle to inspire everyday riding.
Oregon Manifest is a non-profit that aims to show that bikes can make the world a better place. The Portland-based organization celebrates the craft, design, and innovation of bicycles by leading an biennial national competition that challenges top bike builders to create the ultimate utility bike, which can both survive a rigorous road trial and integrate seamlessly into everyday life.
For Oregon Manifest, the utility bike is the transportation mode of the future for millions of Americans who want to live healthier, more sustainable lives, but don’t think of themselves as cyclists. But the two-wheeled revolution, according to the organization, won’t come on the saddle of a race bike or a specialty bike — and that’s the challenge.
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BILL MOGGRIDGE
Bill Moggridge (British, b. 1943) founded his design firm in London in 1969, adding a second office in 1979 in Palo Alto, in the heart of California’s Silicon Valley. He designed the first laptop computer, the GRiD Compass, and pioneered interaction design as a discipline. In 1991, he merged his company with those of David Kelley and Mike Nuttall to form IDEO. Bill has been active in design education throughout his career, notably as visiting professor in interaction design at the Royal College of Art in London, and consulting associate professor in the Design program at Stanford University. He is most interested in what people want, who they are, and how they interact with other people, things, and places. His latest book Designing Media, is available from The MIT Press. His previous book, Designing Interactions, was named one of the 10 Best Innovation and Design Books of 2006 by BusinessWeek.
Bill is currently the Director of the Cooper-Hewitt Design Museum in New York, a Smithsonian Institution.
