In the proposal designed by Common Accounts for the artist Maja Malou Lyse, the result is a synthetic pavilion where image and architecture merge.
Screens, both giant and small, constitute a central element of the pavilion. In the elongated Brummer Gallery, a circular installation with multiple screens alludes to both the language of billboards and the immersive glasses used to view virtual pornography, increasingly available in sperm donation centers.
A row of these modified yellow boxes, resembling prefabricated sculptures, allows visitors to view them from the Brummer Gallery. These boxes, used to transport cryogenic containers of sperm, are integrated into the back wall of the pavilion's Koch Gallery.

"Things to Come." Danish Pavilion at the Venice Art Biennale by Maja Malou Lyse and Common Accounts. Photograph by Ugo Carmeni.
"Inspired by Lyse's reflections on science, fiction, pornography, and the influence of images, we created an environment of intensified media transmission."
Miles Gertler, Co-Director of Common Accounts
“The environment, where a torrent of color and video offers the visitor instrumental cues, revels in artifice, marking a clear break with the verdant gardens of the Giardini.”
Igor Bragado, Co-Director of Common Accounts

"Things to Come." Danish Pavilion at the Venice Art Biennale by Maja Malou Lyse and Common Accounts. Photograph by Ugo Carmeni.
Lyse’s exhibition engages with recent scientific research suggesting that exposure to virtual sexual stimuli can significantly increase sperm motility. This finding offers a striking perspective on how the consumption of images not only influences the imagination or ideology but also penetrates the biological realm.

"Things to Come." Danish Pavilion at the Venice Art Biennale by Maja Malou Lyse and Common Accounts. Photograph by Ugo Carmeni.
Against the backdrop of a widely documented global decline in male fertility, “Things To Come” examines the consequences and potential benefits of contemporary media technologies. Science, fiction, and pornography intertwine as image systems that shape how futures are imagined, governed, and lived.

"Things to Come." Danish Pavilion at the Venice Art Biennale by Maja Malou Lyse and Common Accounts. Photograph by Ugo Carmeni.
In "Things To Come," the collapse in sperm count is treated not merely as a biological crisis, but as a metaphor for a broader societal breakdown.
Environmental toxicity, screen addiction, cognitive burnout, and the erosion of intimacy reflect a society in which reproduction, relationships, and work are rapidly changing.