In the old industrial area, now the kingdom of tech and fashion start-ups, between Old Street and Hackney, 30 shipping containers become the perfect solution for young companies with phantasmagoric dreams and tight budgets. Last spring saw the inauguration of workspaces known as ContainerVille in the south bank of the Regent's Canal, on the side of the gasometer of Broadway Market. Each container can comfortably accommodate 4 desks and is fitted out to function perfectly as a clean and modern work space with great views out over the canal.
The ContainerVille brand has been co-created by OneAnother and LeGun, Hackney based design agency and art collective (respectively), the latter were recently part of a show at the V&A.
The character of the container perfectly matches with the industrial heritage of the area, which is surrounded by old brickwork warehouses. The outdoor deck space was conceived to increase socializing and informal meetings between the tenants.
The sketches take inspiration from the culture's carousel of the area, say designers Chris Bianchi and Steph von Reiswitz, who drew the characters.
“The ContainerVille logotype borrows from narrow boat signage while the deliberately arresting people, buildings and beasts which populate the drawings include coffee skyscrapers, hipsters riding bikes with more wheels than necessary and even a Canada goose with a peach afro."
