The exhibition that is scheduled to coincide with the theme of the Shenzhen Biennial "Minding the digital", has been curated by the Dutch architecture studio MVRDV, who designed the hall of the Sea World Culture and Art Center considering the myriad forms of digital creativities present within the spaces.

MVRDV has developed a labyrinth placing over two floors that individualise and differentiates the display environments for designs and designers, whilst at the same time creates a synergy between both floors which gives different perspectives and experience from either within the exhibition hall or viewing from above.
 

Description of project by MVRDV

Design has become and will be more and more the keyword of our world and our next worlds. The word will be the carrier of the thinking processes towards new societies. It is about the phase before production. It is about the thinking before the making. Design products change our world and so do the machines that produce new products. A society led by design is under endless construction and in an expanding smartening universe, there is an emergence of a new world of digitized making.


How to convey that thought? How to experience that? That small thing are able to change the world..... and that big things can change small ones sequentially. What changes can we imagine? How do they interrelate?


MVRDV’s design for the main exhibition hall of the Sea World Culture and Art Center located in Shekou, Shenzhen responds to the biennial theme; ‘Minding the Digital’ and considers the myriad forms of digital creativities that are critical to China’s shift from a historic manufacturing centre to its current reinvention as an innovative hub. The design draws on and also reflects upon the central question of how to identify multiple design directions generated by digital thinking? To answer this, MVRDV has developed a labyrinth located over two floors that individualise and differentiates the display environments for designs and designers, whilst at the same time creates a synergy between both floors which gives different perspectives and experience from either within the exhibition hall or viewing from above.

The exhibition hall comprises of two levels:

LEVEL 1: THE PRODUCTS
On level one, a labyrinth of ideas is made. This floor is designed as a maze of rooms that each show of designers and designers are contributing the making of a new world. They all have individualised foucs so need individual rooms to reflect on this. Visitors however can go from room to room to get further acquainted with their works and understand them. All of the rooms have black interiors to give central focus products on display.

LEVEL 2: THE MAKERS
On the second floor and above the individualized display spaces below, stairs lead to an upper level with a glass floor showing off the makers, products and designers below. It becomes akin to a ‘dance floor’ where visitors can experience walking over (hi)stories. Here the visitor can interact with what goes on below as well as encountering a space for future products. It is a beautiful space illuminated from below.

THE GENERATOR
The inventions of the past somehow interrelate and this is somehow described as an open source society that promotes showing. and an awareness of what others are doing and thinking. The generator is a place for encountering the interrelatedness of the past and present whilst looking to the future.

TROY, THE EVOLUTIONARY CITY
Layer after layer new societies are being built and the proposal here for Design Museum might be likened to Schliemann’s excavations in Troy, that showed the evolutions of history and the making of the city. The future is made by inventive ideas that can lead to the emergence of the evolutionary city.

All these rooms, ideas, products and makers might be seen as offering a panoramic view on the current making culture and how design/designers help construct a brave new world.

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Design
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MVRDV - Winy Maas, Jacob van Rijs and Nathalie de Vries. Winy Maas
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Design Team
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Wenchian Shi, Marta Pozo, with Bart Milon, Gustavo van Staveren, Cai Zheli, Matiss Groskaufmanis, Guang Ruey Tan, Sen Yang, Jan Szymankiewicz, Jose Sanmartin and Wenzhao Jia. Project Coordinator.- Jammy Zhu
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Co-Architect
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Design Republic engineering
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Partners
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Design Society. Director.- Ole Bouman. Programme Director.- Rong Zhao. Exhibition Curator.- Carrie Chan. Exhibition Manager.- Xiaonan Li. Assistant Curator.- Siyun Tang and Xiaoyu Zhang. Exhibition Assistant.- Yunjing Huang and Chenchen Zhou. Learning and Event Manager.- Haibing Shen
Event Assistant.- Qiuyi Ye. Learning Assistant.- Xuan Pan. Head of. Communication.- Ling Gu. Membership Manager.- Shu Zhang. Designer.- Sheng Cheng. Branding Officer.- Sichao Wu. Exhibition Construction.- Kastone
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Graphic Design
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Thonik
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Images
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Zhang Chao
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Client
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Design Society
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Dates
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2017
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Programme & Size
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1,500m² exhibiton hall
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MVRDV was founded in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries in Rotterdam, the Netherlands. The practice engages globally in providing solutions to contemporary architectural and urban issues. A highly collaborative, research-based design method involves clients, stakeholders and experts from a wide range of fields from early on in the creative process. The results are exemplary, outspoken projects, which enable our cities and landscapes to develop towards a better future.

The products of MVRDV’s unique approach to design vary, ranging from buildings of all types and sizes, to urban plans and visions, numerous publications, installations and exhibitions. Built projects include the Netherlands Pavilion for the World EXPO 2000 in Hannover; the Market Hall, a combination of housing and retail in Rotterdam; the Pushed Slab, a sustainable office building in Paris’ first eco-district; Flight Forum, an innovative business park in Eindhoven; the Silodam Housing complex in Amsterdam; the Matsudai Cultural Centre in Japan; the Unterföhring office campus near Munich; the Lloyd Hotel in Amsterdam; the Ypenburg housing and urban plan in The Hague; the Didden Village rooftop housing extension in Rotterdam; the music centre De Effenaar in Eindhoven; the Gyre boutique shopping center in Tokyo; a public library in Spijkenisse; an international bank headquarters in Oslo, Norway; and the iconic Mirador and Celosia housing in Madrid.

Current projects include a variety of housing projects in the Netherlands, France, China, India, and other countries; a community centre in Copenhagen and a cultural complex in Roskilde, Denmark, a public art depot in Rotterdam, the transformation of a mixed use building in central Paris, an office complex in Shanghai, and a commercial centre in Beijing, and the renovation of an office building in Hong Kong. MVRDV is also working on large scale urban masterplans in Bordeaux and Caen, France and the masterplan for an eco-city in Logroño, Spain. Larger scale visions for the future of greater Paris, greater Oslo, and the doubling in size of the Dutch new town Almere are also in development.

MVRDV first published a manifesto of its work and ideas in FARMAX (1998), followed by MetaCity/Datatown (1999), Costa Iberica (2000), Regionmaker (2002), 5 Minutes City (2003), KM3 (2005), Spacefighter (2007) and Skycar City (2007), and more recently The Vertical Village (with The Why Factory, 2012) and the firm’s first monograph of built works MVRDV Buildings (2013). MVRDV deals with issues ranging from global sustainability in large scale studies such as Pig City, to small, pragmatic architectural solutions for devastated areas such as New Orleans.

The work of MVRDV is exhibited and published worldwide and has received numerous international awards. One hundred architects, designers and urbanists develop projects in a multi-disciplinary, collaborative design process which involves rigorous technical and creative investigation. MVRDV works with BIM and has official in-house BREEAM and LEED assessors.

Together with Delft University of Technology, MVRDV runs The Why Factory, an independent think tank and research institute providing an agenda for architecture and urbanism by envisioning the city of the future.

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Published on: December 12, 2017
Cite: "Design Society Shenzhen by MVRDV" METALOCUS. Accessed
<https://www.metalocus.es/en/news/design-society-shenzhen-mvrdv> ISSN 1139-6415
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