As part of the Osaka World Expo 2025, the Atelier Brückner team presented "From Earth to Ether," the proposal chosen for the UAE Pavilion. 

Through an immersive multi-sensory journey into the UAE's history (and thanks to William Mulvihill's photographs), the exhibition fuses tradition and innovation, illustrating everything from ancient cultural and heritage values to the most revolutionary inventions.

Inspiring collective progress toward a prosperous future, "From Earth to Ether" reveals the UAE's significant transformation to address pressing global challenges, showcasing everything from its ancient roots in nature and heritage to its pioneering achievements in space, health, and sustainability.

Rooted in the earth and stretching toward the sky, Atelier Brückner's proposal is composed of a series of date palms that stand as living symbols of the UAE's people. Located in the heart of the UAE Pavilion, the structures are presented as icons of resilience and ambition.

Through gastronomy, craftsmanship, and creativity, "From Earth to Ether" invites visitors to immerse themselves in a space dedicated to exploring a future where all life thrives on our planet and beyond.

UAE Pavilion at Expo 2025 Osaka by Atelier Brückner. Photograph by William Mulvihill.

Pabellón de los EAU en la Expo 2025 Osaka por Atelier Brückner. Fotografía por William Mulvihill.

Project description by Atelier Brückner

The UAE Pavilion at Expo 2025 Osaka offers a multi-sensory journey that bridges tradition and innovation. Designed by Atelier Brückner under the theme Earth to Ether, the exhibition reveals the country's transformation – from its deep roots in nature and heritage to its pioneering achievements in space, healthcare and sustainability.

UAE Pavilion at Expo 2025 Osaka by Atelier Brückner. Photograph by William Mulvihill.
UAE Pavilion at Expo 2025 Osaka by Atelier Brückner. Photograph by William Mulvihill.

At the heart of the pavilion and its exhibition design stands an icon of resilience and ambition: the date palm, reinterpreted as structure, material and metaphor. Visitors explore immersive zones shaped by digital media, interactive storytelling and organic materials – from cinematic narratives and AI-driven city design to hands-on astronaut training.

This dynamic, trilingual experience celebrates the UAE as a nation of "Dreamers Who Do", where cultural continuity and forward-thinking go hand in hand. The pavilion becomes a platform for dialogue – between earth and sky, past and future.

More information

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Exhibition
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Architects
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Exhibition Design, Scenography, Graphic Design.- Atelier Brückner.

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Collaborators
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Media Planning.- BeWunder.
Light Planning.- Belzner Holmes Light-Design.
Media Content Production.- YOKE; Playground.
Media Production “Woven Legacies”.- This is Good. 

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Client
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Salama Bint Hamdan Al Nahyan Foundation, National Projects Office.

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Area
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2013 sqm.

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Dates
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13.04 > 13.10.2025.

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Location
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In the Empowering Lives zone, near Japan's Pavilion and Shining Hat exhibition hall. Yumeshima Island, Osaka, Japan.

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Photography
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Atelier Brückner is a international leading design studio and museum planner founded in 1997 and based in Stuttgart.

The studio began with experimental work in exhibitions, scenography, and architecture. Today, they develop projects that offer cognitively challenging and emotionally ground-breaking experiences.

Atelier Brückner has established itself as a renowned name over the past 28 years, with more than 130 employees and over 220 international projects, winning 350 awards.

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Published on: July 23, 2025
Cite:
metalocus, AGUSTINA BERTA
""Earth to Ether", UAE Pavilion at Expo 2025 Osaka by Atelier Brückner" METALOCUS. Accessed
<https://www.metalocus.es/en/news/earth-ether-uae-pavilion-expo-2025-osaka-atelier-bruckner> ISSN 1139-6415
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