The Noguchi Museum delves into two forgotten projects by Isamu Noguchi, conceived at the height of American modernism.

The Sculptor and the Ashtray explores Noguchi’s efforts to design the perfect ashtray (a near-universal tabletop accessory in that era), and Composition for Idlewild Airport traces the story of Noguchi’s unrealized design for a monumental sculpture for the new International Arrivals Building at New York’s Idlewild Airport (now the John F. Kennedy International Airport).

Both exhibitions will be on view February 12 – August 23, 2020.
Noguchi was profoundly in sync with America’s mid-century obsession with the power of design to shape the modern world. These side-by-side exhibitions testify to his interest in making sculpture everywhere out of everything. Most notable in his career, and in the contrast between the two projects, is his distinctly non-hierarchical perspective on what constituted a meaningful use of his time. In the mid-1940s, the ashtray, quotidien and ubiquitous—even more than the martini shaker, the radio, or the barbeque—was an example of an object at the center of an existing, predominant social ritual, the shaping of which was then becoming central to Noguchi’s conception of how to make socially relevant modern sculpture. In the late 1950s, air travel was a still-developing ritual of modernity, in the process of becoming synonymous with one-world culture.

The Sculptor and the Ashtray
The Sculptor and the Ashtray was inspired by an unpublished article written around 1944 by Mary Mix (Foley), an architecture and design writer at George Nelson’s Architectural Forum. It chronicles Noguchi’s efforts to design the perfect ashtray. Mix noted that this “common- place gadget” was made and used across the full spectrum of material culture, from tacky novelty items and marketing swag designed by unknown “hacks” to solid-gold objets d’art conceived by the great artisans of the day for the coffee tables of monarchs.

Mix’s article documents Noguchi’s creation of two families of ashtray concepts. The first, handcrafted and biomorphic, was developed through a process of progressive refinement over nine modelled plaster prototypes. These are known from Mix’s account, and two images in the article’s layouts show them grouped together. Of the ninth iteration, which Noguchi seems to have considered the finished design in that line of thinking, Mix wrote that the ashtray appeared “not as a clever design, but as a natural object which grew inevitably and could be no other way.”

The other concept was a modular design conceived for industrial manufacture—to be produced “cheaply by the million” according to Noguchi. It consisted of arrays of standing bullet-shaped projections, to be produced in glass or metal, that could be set into other ashtrays as an accessory, and around which Noguchi designed two complete ashtrays, each with a slightly different scheme for facilitating easy cleaning. Noguchi referred to this version—which he viewed as the result of invention rather than craft—as “an American expression of the machine age.” He told Mix that “an artist who doesn’t take advantage” of America’s “facilities for machine manufacture...is just a fool!” It turned out, however, that the ashtray design was too complex for existing industrial techniques.

The exhibition includes patent applications for Noguchi’s second concept, replicas of the designs contained within them, letters between Noguchi and his close friend R. Buckminster Fuller relating to the concept, recently produced exhibition copies of Noguchi (inextant) ashtray prototypes, and the original typescript of Mix’s article and two mockup layouts.

Composition for Idlewild Airport

In 1956, Noguchi was invited by the architects Skidmore, Owings & Merrill (SOM) to submit a design for a monumental sculpture for the new International Arrivals Building they were designing for New York’s Idlewild Airport, the first large-scale international airport in the world. Four years later, in a 1960 magazine profile of Noguchi written for The Palette, Fuller seemed to acknowledge the appropriateness of Noguchi working in the context of an airport, stating, “...Isamu has always been inherently at home—everywhere. He has to-and-froed in his great back and front yards whose eastward and westward extensions finally merged in world encirclement. ... World airlines pilots ... hold history’s travel records. But it is safe to say that Isamu Noguchi is history’s most traveled artist.”

Noguchi’s proposed design, a large, sky-gazing column, was not selected, and the commission went to his contemporary and long-time rival Alexander Calder, who proposed a massive mobile.

Composition for Idlewild Airport will explore Noguchi’s design with a variety of related models, maquettes, architectural plans, and archival photographs and documents. A highlight is the recently restored competition model Noguchi executed in plaster, as well as a derivative column he made in Greek marble, which was exhibited in his 1959 exhibition at Stable Gallery in New York. That piece, which remained in Noguchi’s collection but was broken at some point and left unrepaired in his lifetime, has also recently been conserved. The exhibition will also feature an exhibition copy of a model of the SOM-designed Lever Brothers Building, now known as Lever House, for which Noguchi designed an unrealized courtyard. That project was the seedbed for the idea Noguchi presented for the Idlewild commission and the inspiration for many stand-alone sculptures, including his variations on Constantin Brancusi’s Bird in Space, one of which, Bird B, is also included in the exhibition.

More information

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The Noguchi Musuem. 9-01 33rd Road (at Vernon Boulevard). Long Island City, New York 11106. USA
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February 12 – August 23, 2020.
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Isamu Noguchi (1904–1988) was one of the twentieth century’s most important and critically acclaimed sculptors. Through a lifetime of artistic experimentation, he created sculptures, gardens, furniture and lighting designs, ceramics, architecture, and set designs. His work, at once subtle and bold, traditional and modern, set a new standard for the reintegration of the arts.

Noguchi, an internationalist, traveled extensively throughout his life. (In his later years he maintained studios both in Japan and New York.) He discovered the impact of large-scale public works in Mexico, earthy ceramics and tranquil gardens in Japan, subtle ink-brush techniques in China, and the purity of marble in Italy. He incorporated all of these impressions into his work, which utilized a wide range of materials, including stainless steel, marble, cast iron, balsa wood, bronze, sheet aluminum, basalt, granite, and water.  

Born in Los Angeles, California, to an American mother and a Japanese father, Noguchi lived in Japan until the age of thirteen, when he moved to Indiana. While studying pre-medicine at Columbia University, he took evening sculpture classes on New York’s Lower East Side, mentoring with the sculptor Onorio Ruotolo. He soon left the University to become an academic sculptor.

In 1926, Noguchi saw an exhibition in New York of the work of Constantin Brancusi that profoundly changed his artistic direction. With a John Simon Guggenheim Fellowship, Noguchi went to Paris, and from 1927 to 1929 worked in Brancusi’s studio. Inspired by the older artist’s reductive forms, Noguchi turned to modernism and a kind of abstraction, infusing his highly finished pieces with a lyrical and emotional expressiveness, and with an aura of mystery.

Noguchi’s work was not widely recognized in the United States until 1938, when he completed a large-scale sculpture symbolizing the freedom of the press, which was commissioned for the Associated Press building in Rockefeller Center, New York City. This was the first of what would become numerous celebrated public works worldwide, ranging from playgrounds to plazas, gardens to fountains, all reflecting his belief in the social significance of sculpture.

In 1942, Noguchi set up a studio at 33 MacDougal Alley, in Greenwich Village, having spent much of the 1930s based in New York City but traveling extensively in Asia, Mexico, and Europe.   

The Japanese attack on Pearl Harbor and the backlash against Japanese-Americans in the United States had a dramatic personal effect on Noguchi, motivating him to become a political activist. In 1942, he started Nisei Writers and Artists Mobilization for Democracy, a group dedicated to raising awareness of the patriotism of Japanese-Americans. He also asked to be placed in an internment camp in Arizona, where he lived for a brief seven months. Following the War, Noguchi spent a great deal of time in Japan exploring the wrenching issues raised during the previous years. His ideas and feelings are reflected in his works of that period, particularly the delicate slab sculptures included in the 1946 exhibition “Fourteen Americans,” at The Museum of Modern Art, New York.

Noguchi did not belong to any particular movement, but collaborated with artists working in a range of disciplines and schools. He created stage sets as early as 1935 for the dancer/choreographer Martha Graham, beginning a lifelong collaboration; as well as for dancers/choreographers Merce Cunningham, Erick Hawkins, and George Balanchine and composer John Cage. In the 1960s, Noguchi began working with stone carver Masatoshi Izumi on the island of Shikoku, Japan; a collaboration that would also continue for the rest of his life. From 1960 to 1966, he worked on a playground design with the architect Louis Kahn

Whenever given the opportunity to venture into the mass-production of his interior designs, Noguchi seized it. In 1937, he designed a Bakelite intercom for the Zenith Radio Corporation, and in 1947, his glass-topped table was produced by Herman Miller. This design—along with others such as his designs for Akari Light Sculptures which were initially developed in 1951 using traditional Japanese materials—are still being produced today.

In 1985, Noguchi opened The Isamu Noguchi Garden Museum (now known as The Noguchi Museum), in Long Island City, New York. The Museum, established and designed by the artist, marked the culmination of his commitment to public spaces.  Located in a 1920s industrial building across the street from where the artist had established a studio in 1960, it has a serene outdoor sculpture garden, and many galleries that display Noguchi’s work, along with photographs and models from his career.

Noguchi’s first retrospective in the United States was in 1968, at the Whitney Museum of American Art in New York City. In 1986, he represented the United States at the Venice Biennale. Noguchi received the Edward MacDowell Medal for Outstanding Lifetime Contribution to the Arts in 1982; the Kyoto Prize in Arts in 1986; the National Medal of Arts in 1987; and the Order of Sacred Treasure from the Japanese government in 1988. He died in New York City in 1988.
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Published on: December 18, 2019
Cite: "From the Everyday to the Monumental, Two Mid-Century Designs by Isamu Noguchi" METALOCUS. Accessed
<https://www.metalocus.es/en/news/everyday-monumental-two-mid-century-designs-isamu-noguchi> ISSN 1139-6415
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