Galeries Lafayette Flagship on Champs-Élysées by BIG
06/06/2019.
[PAR] France
metalocus, RAMIRO PÉREZ TOLEDO
metalocus, RAMIRO PÉREZ TOLEDO
In this renovation carried out by BIG for the Galeries Lafayette Champs Elysées in Paris, a sober art deco exterior contrasts with a shiny and luxurious interior.
Shoppers enter the building through an "inverse canopy", a luminous tunnel guiding customers into the main hall. The tall atrium is crowned by a glass dome, and is meant to function as an "urban living room" and host events.
In the upper levels, products are displayed in furniture-artifacts, as carpets become dressing rooms, countertops are a sculptural stack of elements, and carpets for the shoe display double as furniture for the shoppers to sit and try the footwear. Everywhere, a warm colour palette and shiny textures compose the general image of the gallery.
Description of project by BIG
Located on the iconic Avenue des Champs-Élysées, the historic Art Deco bank building from 1932 is uncovered and celebrated to create a carefully curated retail laboratory for world’s leading fashion, food and lifestyle brands to come together with each other and the surrounding city. The 6,800m2 Galeries Lafayette concept store officially opened its doors to the public in Spring 2019, welcoming local and global shoppers into the restored Art Deco gem. The generous four-story environment is the largest store on the famed Parisian boulevard and combines old world elegance with modern chic, hosting established and emerging brands, experiences and events.
Our design pays tribute to the tactility and texture of the historical building. Throughout the store, visitors encounter precious materials and refined details from the past that are reinterpreted and deployed in a contemporary way. Walking around the lofty gallery-like space feels as moving through a composition of architectural elements that operate at the scale of furniture and create defined experiential shopping zones.
Shoppers are invited into the building through an inverse canopy on the street level. A glowing bridge ushers life into the heart of the building: a dramatic circular atrium covered by a monumental glass cupola that has been restored and uncovered for maximum daylight. The entire store unfolds itself on the ground floor and creates a bright new urban living room for brand activations, fashion shows and other special events. A grand staircase, which doubles as an auditorium during events, takes visitors to the mixed-use space on the first floor which features creative and emerging brands, as well as a denim lab, jewelry display, limited edition sneakers and tech products. A continuous golden ring of perforated metal wraps around all of the columns and creates a series of rooms and alcoves facing the atrium.
From the ground floor, visitors are immediately able to see the upper levels enticing them to explore the different destinations and activities. The escalators are finished in warm metal and a ribbon of glass in the same material palette as the central atrium. Exploring the store and its different levels feels like a carefully curated environment where furniture is never only storage: interweaving carpets become dressing rooms, countertops are a sculptural stack of elements, magic carpets for the shoe display double as furniture for the shoppers to sit and try the footwear.
The upper levels of the store are more refined and continue the idea of furniture as artifact. The top floor features a series of suspended glass vitrines that look like independent objects and can host a variety of experiences and activities visible from the lower levels.
On the second floor, shoppers can dine in the Oursin restaurant while enjoying views of the city or relax at the Citron coffee lounge on the 1st floor, both designed by French fashion designer Simon Porte Jacquemus and operated by Caviar Kaspia. Meanwhile, the entire basement floor is a Parisian food court, where groceries and eateries are divided into sweet and savory sections and where massive counters are arranged around welcoming shared tables.
Bjarke Ingels (born in Copenhagen, 1974) studied architecture at the Royal Academy in Copenhagen and at the School of Architecture of Barcelona, obtaining his degree as an architect in 1998. He is the founder of the BIG architecture studio - (Bjarke Ingels Group), studio founded in 2005, after co-founding PLOT Architects in 2001 with his former partner Julien de Smedt, whom he met while working at the prestigious OMA studio in Rotterdam.
Bjarke has designed and completed award-winning buildings worldwide, and currently his studio is based with venues in Copenhagen and New York. His projects include The Mountain, a residential complex in Copenhagen, and the innovative Danish Maritime Museum in Elsinore.
With the PLOT study, he won the Golden Lion at the Venice Biennale in 2004, and with BIG he has received numerous awards such as the ULI Award for Excellence in 2009. Other prizes are the Culture Prize of the Crown Prince of Denmark in 2011; and Along with his architectural practice, Bjarke has taught at Harvard University, Yale University, Columbia University and Rice University and is an honorary professor at the Royal Academy of Arts, School of Architecture in Copenhagen.
In 2018, Bjarke received the Knight's Cross of the Order of Dannebrog granted by Her Majesty Queen Margrethe II. He is a frequent public speaker and continues to give lectures at places such as TED, WIRED, AMCHAM, 10 Downing Street or the World Economic Forum. In 2018, Bjarke was appointed Chief Architectural Advisor by WeWork to advise and develop the design vision and language of the company for buildings, campuses and neighborhoods around the world.