"We tinkered with the idea of the passage of time, and the design evolved into an abstract sequence of spaces that reflect different intimate moments of the day and their distinctive qualities," AMO explained.
Koolhaas and AMO designed four rooms in different shapes connected by doorways. Circular and poligonal rooms organised "to create the illusion of a never-ending route," said architect Giulio Margheri, who led AMO's collaboration with Prada.
Spaces clad in a variety of colourful, unexpected materials, the design explores the need to feel and the pleasure of tactility, stimulating the senses, giving in a range of walls and floors textures and finishes. "The textures add complexity to the space, while remaining an abstract background for the protagonist," Margheri said.
The set's "non-spaces" were characterised by bright colors and and panes of marble, resin, plaster, or faux fur found throughout, "inviting and seductive, they can pretend to be both interior and exterior, hard and soft, warm and cold: simultaneously both and neither, they allow absolute freedom of interpretation and expression," explains Prada.
Finally, the materials used in the set will be upcycled and repurposed, used in product displays and pop-ups for future Prada installations globally and donated to Meta, a Milan-based circular economy project that offers sustainable solutions for waste disposal.
Meta works with La Réserve des Arts, an association that makes raw material and decoration waste from fashion shows available to professionals and students in the cultural sector.
The show also had an original electronic soundtrack by Plastikman aka Richie Hawtin. Experience the space in 3D below.
Meta works with La Réserve des Arts, an association that makes raw material and decoration waste from fashion shows available to professionals and students in the cultural sector.
The show also had an original electronic soundtrack by Plastikman aka Richie Hawtin. Experience the space in 3D below.