“True Me” has opened at the 798 Art Factory in Beijing. “True Me” will be open to visitors until August 14.
“True Me”, an exhibition designed by AMO, contemplates contemporary selfie-culture and explores different possible modes of self-representation through art and media. It features artworks by contemporary artist and photographers such as Chen Tianzhuo, Hou Ying, Lu Yang, Maleonn, Xie Haiwei, Ye Funa, teamLab and Theodore Bradley, and is jointly organized by App developer Meitu and the Beijing Contemporary Art Foundation on the occasion of the launch of Meitu’s new logo.

The Meitu app enables its 1 billion users to retouch their selfie images, producing highly beautified, new expressions of the self. The contradiction between this post-produced outer self and raw inner self forms the concept for the design of the exhibition spaces. A central corridor situated between circular rooms welcomes visitors into the show, where they encounter the hard reality of head to toe curved mirrors, reflecting their outer self. This mirror-cladded space is contrasted by six soft zones (clothed in grass, flannel and felt), that display the inner self, a journey along visual artworks and performances.

The exhibition design extends AMO’s interest in studying visual culture and translating this research into staged space such as exhibition designs, fashion show sets and retail interiors.
 
It is AMO’s first exhibition design in China and forms part of a sequence of various cultural projects designed at OMA’s Hong Kong office. With “True Me”, OMA continues to be involved in the vibrant progressive cultural scenes of Asia, after redefining automotive retail at the Genesis Gangnam store in Seoul and blending commercial and cultural spaces with the recently opened Columbia Circle in Shanghai.

OMA is also working on the extension of a leading art institute in Beijing, which is currently under construction (expected completion at the end of 2018). The design was led by OMA Partner and Asia Director Chris van Duijn.

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Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

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Chris van Duijn joined OMA in 2000 and is based in Rotterdam. He has been involved in many of OMA’s most renowned projects including Universal Studios in Los Angeles, the Prada stores in New York and Los Angeles (2001), Casa da Musica in Porto (2005) and the CCTV Headquarters in Beijing (2012). Recently completed projects include Fondazione Prada in Milan (2015) and the Garage Museum of Contemporary in Moscow (2015).

In addition to large-scale and complex projects, he has worked on interiors and small-scale projects including private houses, product design, and temporary structures such as the Prada Transformer in Seoul (2009).

Currently he is overseeing the design of the Axel Springer Campus in Berlin and the Jean Jacques Bosc Bridge in Bordeaux, the construction of the Parc des Expositions in Toulouse and the Bibliothèque Multimédia à Vocation Régionale in Caen, as well as product development projects.

Chris holds a Master of Architecture from the Technical University of Delft.
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AMO is the think tank of the Office for Metropolitan Architecture (OMA), co-founded by Rem Koolhaas in 1999. Applying architectural thinking to domains beyond building, AMO has worked with Prada, the European Union, Universal Studios, Amsterdam’s Schiphol airport, Condé Nast, Harvard University, and the Hermitage. It has produced exhibitions, including Expansion and Neglect (2005) and When Attitudes Become Form: Bern 1969/Venice 2013 (2013) at the Venice Biennale; The Gulf (2006), Cronocaos (2010), Public Works (2012), and Elements of Architecture (2014) at the Venice Architecture Biennale; and Serial Classics and Portable Classics (both 2015) at Fondazione Prada, Milan and Venice, respectively.

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured "barcode" flag – combining the flags of all member states – that was used during the Austrian presidency of the EU.

AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced exhibitions at the Venice Architecture Biennale, including The Gulf (2006), Cronocaos (2010) and Public Works (2012) and for Fondazione Prada including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its principle publication Elements. Other notable projects are a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.
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Published on: August 9, 2018
Cite: "“True Me”, first exhibition design by AMO in China" METALOCUS. Accessed
<https://www.metalocus.es/en/news/true-me-first-exhibition-design-amo-china> ISSN 1139-6415
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