Makr Shakr Opens The View, a Robotic Bars in Milan
26/07/2019.
[MIL] Italy
metalocus, INÉS LALUETA
metalocus, INÉS LALUETA
Bar producer Makr Shakr has unveiled a new rooftop robotic bar, The View, overlooking a superb view of the Duomo Cathedral and Square. The project is the city's first robotic bar, on the rooftop of luxury hotel TownHouse Duomo, and open to the public from 26 July 2019. At the same time other bar, at the Barbican in London, is on display from on May as part of AI: More than Human, exhibition.
The robotic bar features two mechanical arms that can precisely prepare and serve any drink in seconds – shaking, stirring, and muddling with coordinated, dance-like movements.
It can skillfully manage more than 150 bottles of different spirits hanging from the ceiling of the bar structure, so as to create an infinite combination of drinks.
The robotic bar features two mechanical arms that can precisely prepare and serve any drink in seconds – shaking, stirring, and muddling with coordinated, dance-like movements.
It can skillfully manage more than 150 bottles of different spirits hanging from the ceiling of the bar structure, so as to create an infinite combination of drinks.
The View. Image Courtesy of TownHouse Duomo, © Marco Beck Peccoz
The View. Image Courtesy of TownHouse Duomo, © Marco Beck Peccoz
The View. Image Courtesy of TownHouse Duomo, © Marco Beck Peccoz
The View. Image Courtesy of TownHouse Duomo, © Marco Beck Peccoz
The View. Image © Krishanti
The View. Image © Krishanti
The View. Image © Krishanti
The View. Image Courtesy of TownHouse Duomo, © Marco Beck Peccoz
The View. Image Courtesy of TownHouse Duomo, © Marco Beck Peccoz
The robotic bar by Makr Shakr, was modelled on the gestures of Italian dancer and choreographer Marco Pelle from the New York Theatre Ballet.
The View is the most advanced drink-mixing robot, and celebrates the metropolis that created the social ritual of aperitivo, with the tagline from the 80’s christened as ‘Milano da bere’ (‘Milan to drink’).
The View is the most advanced drink-mixing robot, and celebrates the metropolis that created the social ritual of aperitivo, with the tagline from the 80’s christened as ‘Milano da bere’ (‘Milan to drink’).
Using Makr Shakr’s mobile app, users can either select pre-made recipes developed by international bartenders, or create and name customized cocktails of their own. ‘The View by Makr Shakr shows how technology can empower people. It is not about replacing humans with robots but allowing robots to be extensions of our arms. In short, you are the bartender,’ comments Emanuele Rossetti, CEO of Makr Shakr.
Launched in 2015 from the innovation and design practice Carlo Ratti Associati founded by MIT professor Carlo Ratti, Makr Shakr has since become an independent company serving over one million cocktails to thousands of people internationally. Industrial versions of Makr Shakr’s bars are permanently installed aboard six Royal Caribbean cruise ships, while other editions can be seen in the US (Las Vegas and Biloxi), France and the UK.
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