The robotic bar by Makr Shakr, was modelled on the gestures of Italian dancer and choreographer Marco Pelle from the New York Theatre Ballet.
The View is the most advanced drink-mixing robot, and celebrates the metropolis that created the social ritual of aperitivo, with the tagline from the 80’s christened as ‘Milano da bere’ (‘Milan to drink’).
The View is the most advanced drink-mixing robot, and celebrates the metropolis that created the social ritual of aperitivo, with the tagline from the 80’s christened as ‘Milano da bere’ (‘Milan to drink’).
Using Makr Shakr’s mobile app, users can either select pre-made recipes developed by international bartenders, or create and name customized cocktails of their own. ‘The View by Makr Shakr shows how technology can empower people. It is not about replacing humans with robots but allowing robots to be extensions of our arms. In short, you are the bartender,’ comments Emanuele Rossetti, CEO of Makr Shakr.
Launched in 2015 from the innovation and design practice Carlo Ratti Associati founded by MIT professor Carlo Ratti, Makr Shakr has since become an independent company serving over one million cocktails to thousands of people internationally. Industrial versions of Makr Shakr’s bars are permanently installed aboard six Royal Caribbean cruise ships, while other editions can be seen in the US (Las Vegas and Biloxi), France and the UK.
