Mindplay: bricks on me

Mindplay: bricks on me
by Elroy Klee
metalocus, INÉS LALUETA
Holland-based design studio elroy klee have recently completed an advertisement shoot using the building blocks of LEGO's. The constructed wigs resemble the fashionable hairstyles of an african afro, short crop and blonde layers, using only black, red and yellow pieces.

The custom objects were properly fitted to the portions of the models heads, whom then had to balance the covers while the photographer captured the necessary shot for the campaign.

Concept & art direction: Elroy Klee
Photography: Niki Kits-Polman & Ebo Fraterman
Make-up: Esther Dijkman
Assistant: Augiaz Pattipeilohy