The architect Guillermo Vázquez Consuegra has carried out the refurbishment for the MKR haute couture store. It is located on the corner of Calle de la Campana and Plaza del Duque, in the historic center of Seville, on the first floor of a 1912 residential building designed by architect José Gómez Millán.

The proposal consists of three levels, where the staircase route acts as a connective tissue between spaces, as there is no overlapping of floors, giving rise to the idea of uniting them through this staggered circulation that runs through the project.
 

Guillermo Vázquez Consuegra has projected a grandstand on the first floor that acts as a display, and in turn, merges with the staircase route, forming part of the overall physical and visual tour of the store. Going up to the next level, we find a space of greater capacity and open plan, where a large sheet appears, wavy and curvilinear, translucent polycarbonate, which acts as a separator element, qualifying and classifying the different areas it generates.

Coherence in the language of the original building is achieved by means of a white marble with a pinkish tone, which achieves continuity with the one placed at the entrance of the apartments. The meeting between facades is completed by the splitting of a large fluted shaft. The importance of circulation is accentuated by the continuity of the flooring material, which uses pieces of oak wood laminated in gray and glued. Walls and ceilings are clad with materials such as aluminum foam panels, in the case of walls, and cold aluminum plates for ceilings. Other fundamental elements for the project are the furniture and the carpet, which complete the materiality and the proposed space.
 

MKR Campana Store by Guillermo Vázquez Consuegra. Photograph by Fernando Alda

Description of project by Guillermo Vázquez Consuegra

The MKR multi-brand store, which sells haute couture clothing, is located in part of the first floor of a single-family house built by architect José Gómez Millán in 1912 on Calle de la Campana at the corner of Plaza del Duque, probably the most strategic corner, from a commercial point of view, in the historic center of Seville.

The premises consist of three levels; a basement of small dimensions and ground and upper floors that do not overlap, so that they coincide only in the staircase that connects them at one end of the floor.

Tienda MKR Campana por Guillermo Vázquez Consuegra. Fotografía por Fernando Alda
MKR Campana Store by Guillermo Vázquez Consuegra. Photograph by Fernando Alda

The main objective of the project is to find a mechanism capable of connecting the three levels, providing functional, physical and spatial continuity. A single argument capable of vertebrating the three floors, from the immovable presence of the two existing staircases that, distanced, are attached to the long party wall of the enclosure.

The proposal proposes the construction of a grandstand/exhibitor on the first floor, which contains both staircases at its ends, thus forming a unitary and recognizable complex episode capable of giving a new identity to the first floor space.

Tienda MKR Campana por Guillermo Vázquez Consuegra. Fotografía por Fernando Alda
MKR Campana Store by Guillermo Vázquez Consuegra. Photograph by Fernando Alda

On the upper floor and in the space with the largest capacity, we propose the construction of a specific enclosure of its own, by means of a curvilinear corrugated sheet of translucent polycarbonate, capable of displacing to the edges other complementary spaces of lesser importance (office, fitting room, facilities, storage and toilet) and at the same time hiding the unwanted presence of the balconies on the façade.

With regard to the facades, the existing cladding (black ceramic slabs) was replaced with large pieces of white/pinkish marble from Estremoz, in line with the existing exterior cladding at the entrance of the house. This operation has been complemented with a greater amplitude in the existing openings, especially in the facade to the Bell, after a precise and measured structural intervention.

Tienda MKR Campana por Guillermo Vázquez Consuegra. Fotografía por Fernando Alda
MKR Campana Store by Guillermo Vázquez Consuegra. Photograph by Fernando Alda

Large pieces of marble, in a careful and demanding stereotomy, make up its facades, drawing at the meeting of both a split fluted shaft of large dimensions, in reference to many other corners of historic buildings.

Both for the grandstand/exhibitor and for the rest of the flooring, it has been proposed the use of laminated oak wood slats, glued and stained in anthracite gray. The walls will be covered with stabilized aluminum foam panels and cold-laminated aluminum plates will be used for the suspended ceilings.

Tienda MKR Campana por Guillermo Vázquez Consuegra. Fotografía por Fernando Alda
MKR Campana Store by Guillermo Vázquez Consuegra. Photograph by Fernando Alda

The project has been complemented with the design of all the furniture: table/exhibitor in acacia wood, other tables and benches in thick aluminum plates, as well as the carpet that covers the central space of the first floor, woven by tufting technique, with virgin wool from the Alpujarra.

More information

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Architects
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Guillermo Vázquez Consuegra.
Construction execution management.- Marcos Vázquez Consuegra.

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Collaborators
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Yves Turmel, Victoria del Rosal, Paco Pérez Valencia.
Coordinator and construction management: Elena L. Ariza.
Basic project and execution coordinator - Pablo Valero.
Structures: CALCONSA XXI SLU.
Installations - JG INGENIEROS.
Rendering.- Estudio GVC.- Luca Covello.

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Developer
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MARKARIDE, SL.

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Area
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278 sqm.

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Dates
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2025

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Location
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Calle Campana 6, Sevilla, Spain.

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Budget
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€ 700,000

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Photography
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Guillermo Vázquez Consuegra (b. Sevilla, Spain 1945). Gold Medal of Spanish Architecture 2016, Spanish Architecture Prize 2005, Andalusia Architecture Prize 2007, Arpafil Prize (Guadalajara, Mexico) 2006, Grand Prize of the International Biennial of Buenos Aires 2011 and Honorary Member of the American Institute of Architects, AIA 2014. His works have received numerous awards, among which are the ArchDaily Building of the 2018 Year Award, The 2015 Plan Award, The Chicago Athenaeum Museum 2015 and 2018 International Architecture Awards, 2014 Iberoamerican Biennial Prize, Ugo Architecture European Prize Rivolta 2008, 2006 ASCER Award, CEOE Foundation Award 2001 and Construmat Prize 1989.

He has participated in multiple exhibitions highlighting the Biennale di Venecia 1980 and 2004, the Triennale di Milano 1988, Center Georges Pompidou Paris 1990, The Art Institute of Chicago 1992, The Museum of Modern Art New York 2006, RIBA London 2007, DOMUSae Madrid 2010, BIAU Rosario, Argentina 2014 and The Chicago Athenaeum: Museum of Architecture and Design 2016 and 2018.

Among its main achievements are the Caixaforum Sevilla Cultural Center (2017), the Ministère des Affaires Etrangères et Europèennes in Luxembourg (2017), the Seville Conference Center (2012), the social housing buildings in Madrid (2012), Rota ( 1998) and Seville (1987), the San Telmo Palace in Seville, the Andalusian Government Presidency (2010), the National Museum of Underwater Archeology in Cartagena (2008), the Tomares City Council in Seville (2004), the Ordination of the Maritime Edge of Vigo (2004), the Museum of the Enlightenment in Valencia (2001), the Museum of the Sea in Genoa (2001) and the Navigation Pavilion Expo'92 Seville (1991).

He has been Project Professor at the University of Seville, Visiting Professor at the Universities of Buenos Aires, Lausanne, Pamplona, ​​Syracuse New York, Bologna, Venice, Mendrisio and Visiting Scholar at the Getty Center in Los Angeles. He is currently an Honorary Professor at the University of Seville where he directs the Catedra Blanca project workshop.

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Published on: June 28, 2025
Cite:
metalocus, IRENE ÁLAMO MARTÍN, PABLO GARCÍA-BLANCO MANSILLA
"The staircase as a display element. MKR Campana Store by Vázquez Consuegra" METALOCUS. Accessed
<https://www.metalocus.es/en/news/staircase-display-element-mkr-campana-store-vazquez-consuegra> ISSN 1139-6415
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