Architecture Studio 300.000Km/s presents a special plan for uses related to home delivery, focused on the city of Barcelona, Spain. The plan is born from the need to regulate the activities that arise from the digitization of consumer habits through electronic commerce.

The forms of supply have been modified, generating new mobility associated with the final exchange of services and merchandise and introducing new impacts on the urban fabric in an accelerated manner.

The plan is one of the 50 finalists of the XVI BEAU Awards (Spanish Biennial of Architecture and Urbanism).

300.000Km/s are focused on these activities linked to the distribution of goods, since they modify the relevance of having a ground-floor establishment and generate a new series of spaces that must be housed in the city for the production, handling, storage, or distribution of goods.

The new hybrid models between the physical and digital planes have to take into account the work spaces and food production, as well as the environmental disturbances and the impact on the public space generated by the routes of the delivery drivers and the accumulation of vehicles and delivery drivers on the same stretch of street.


Diagram. Special plan for uses linked to home delivery by 300.000Km/s.


Diagram. Special plan for uses linked to home delivery by 300.000Km/s.

Description of project by 300.000Km/s

This plan is based on the need to regulate a series of activities that have arisen as a result of the digitization of consumer habits through electronic commerce, which have modified the forms of supply by generating a new mobility associated with the final exchange of services and merchandise and, as a consequence, have introduced new impacts on the urban fabric in an accelerated manner.

These activities linked to the distribution of goods change the relevance of having a ground-floor establishment and generate a new series of spaces that must be housed in the city for the production, handling, storage, or distribution of goods.


Diagram. Special plan for uses linked to home delivery by 300.000Km/s.

Hybrid models have been generated between the physical and digital planes that coexist with already established formulas such as spaces for the preparation of prepared dishes, catering companies, or the central industrial kitchens of restaurant chains with other activities resulting from the platform economy (such as ghost kitchens or supermarkets).

In various cases, these types of establishments are associated with environmental disturbances (smoke, odors, and/or noise produced by the intensive preparation of food in large quantities) and impacts on public space generated by the transfer of loading and unloading of merchandise or the accumulation of vehicles and delivery men on the same stretch of street.Diagram. Special plan for uses linked to home delivery by 300.000Km/s.

More information

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Architects
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300.000Km/s. Lead architects.- Mar Santamaria i Varas, Pablo Martínez Díez, Ana Badenas Izquierdo.
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Colaboradores
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Coordination.- Laia Grau, Urban Planning Manager.
Planning Services Department.- Anton Carpio Rovira, Josep Alió Raduà, Marta Triquell Fonrodo.
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Promotor
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Barcelona City Council.
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Photography
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Writing team 300,000Km/s.
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300.000Km/s. Mar Santamaria Varas and Pablo Martínez are architects (School of Architecture of Barcelona), specializing in urban planning and data science, respectively.

As co-founders of 300.000Km/s, their projects and essays have appeared in Springer, Mas Context, A+U, Landscape Frontiers, Wired, and CityLab. Their work has been presented at the Biennale of Venice, the Art Institute of Chicago (‘Chatter: Architecture Talks Back’), the Centre for Contemporary Culture of Barcelona, the Barcelona Design Museum, and the Museum of the History of Barcelona (MUHBA). They both teach the Master in City & Technology at the Institute of Advanced Architecture of Catalonia (IAAC) and the Master of Restoration of Architectural Monuments (BarcelonaTech UPC); Mar is also an associate professor of Urban Design and Planning at the School of Architecture of Barcelona (UPC).

They have lectured at several academic and cultural institutions (University of Miami, École Spéciale d’Architecture-Paris, Welsh School of Architecture, Roma Tre, CCCBarcelona, Medialab Prado) as well as taken part in several symposia and international workshops. They are associates of the Open Data Institute.
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Published on: September 18, 2023
Cite: "Adapting e-commerce. Special plan for uses linked to home delivery by 300.000Km/s" METALOCUS. Accessed
<https://www.metalocus.es/en/news/adapting-e-commerce-special-plan-uses-linked-home-delivery-300000kms> ISSN 1139-6415
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