The architecture of the metaverse. The Metadestillery by Rojkind Arquitectos

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Proyect team
Michel Rojkind, Diego Lezama, Fernanda Ventura, Cesar Saldivar, Patricio Errejon.
Collaborators
Ache (specialized in creative development).
Tangible (Mariano Montaño, Carlos Verástegui).
Vegas City (Anna S., James A.).
Mekanism (Barbara Bell, Jonica Reed).
Bompas & Parr Studio (Alix Cherowbrier, Rob Smith, Amelia Goldie, Charlotte Wilde).
Client
José Cuervo Tequila.
Date
26 de julio 2022.

Michel ROJKIND

Michel Rojkind was born on December 18, 1969, in Mexico City, Mexico. When he was 18, in 1987, he joined Aleks Syntek’s band “La Gente Normal”, as its drummer, with whom he continued playing untill 1999, when the band broke apart, after 12 years and 4 albums.

While playing with “La Gente Normal”, Michel studied architecture and urban planning at the Universidad Iberoamericana in Mexico City and, after working on his own for several years, he teamed up with Isaac Broid and Miquel Adria to establish the architectural firm “Adria+Broid+Rojkind” (1998-2002). With the idea of exploring new challenges that address contemporary society, to design compelling experiences that go beyond mere functionality, and to connect at a deeper level with the intricacies of each project, he established, in 2002, an independent firm (rojkind arquitectos), recognized by Architectural Record in 2005 as “one of the best ten Design Vanguard firms”.

JUNG METALOCUS 2

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