Brazilian Pavilion at Expo Milano 2015
12/06/2015.
by Studio Arthur Casas & Atelier Marko Brajovic. [MIL] Italy
metalocus, SILVIA BATRES
metalocus, SILVIA BATRES
Studio Arthur Casas and Atelier Marko Brajovic won the competition to build the Brazilian Pavilion for Expo Milano 2015. They join to combine the architecture and scenography to transmit pavilion visitors "Brazilian values and the aspirations of its agriculture" according to the theme “Feeding the world with solutions”.
Exterior view. Brazilian Pavilion at Expo de Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Exterior view. Brazilian Pavilion at Expo de Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Exterior view. Brazilian Pavilion at Expo de Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Brazilian Pavilion at Expo de Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Raphael Azevedo.
Brazilian Pavilion at Expo de Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Raphael Azevedo.
Brazilian Pavilion at Expo de Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Detail. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Detail. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Exhibition. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Inside image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Inside image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas y Atelier Marko Brajovic. Photograph © Filippo Poli.
Inside image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas y Atelier Marko Brajovic. Photograph © Filippo Poli.
Inside image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Photograph © Filippo Poli.
Inside image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas y Atelier Marko Brajovic. Photograph © Atelier Marko Brajovic.
Inside image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas y Atelier Marko Brajovic. Photograph © Atelier Marko Brajovic.
Inside image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas y Atelier Marko Brajovic. Photograph © Atelier Marko Brajovic.
Concept drawings. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic.
Concept drawings. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic.
Image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic.
Image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic.
Image. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic.
Model. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Fotografía © Eduardo Pagés.
Model. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Fotografía © Eduardo Pagés.
Model. Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Fotografía © Eduardo Pagés.
Pabellón de Brasil para la Expo de Milán 2015 por Studio Arthur Casas + Atelier Marko Brajovic.
Brazilian Pavilion at Expo Milano 2015 by Studio Arthur Casas + Atelier Marko Brajovic. Fotografía © Raphael Azevedo.
Brazilian Pavilion projected by Studio Arthur Casas + Atelier Marko Brajovic at Expo Milano 2015 more than trying to stand out among the other pavilions, the Brazilian Pavilion translates the desire of its architects for inspiring curiosity towards their territory and their people. Pavilion inside are organized plants in an orthogonal grid, creating sinuous paths, inspired by the curves of the Amazon River.
Description of the project by Studio Arthur Casas + Atelier Marko Brajovic
The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion proposes a pause, with the intention of creating a public square that draws people together and engenders curiosity. As porous as the Brazilian culture, a large volume is open to visitors and establishes a pathway among several plant species cultivated in our country. The earthly colours of the iron structure highlight this “Brazilian” and the gradual transition between inside and outside erase the boundaries between architecture and scenography. The metaphor of the network is materialized by a tensile structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism and its pavilions, large ramps reinforce the connection between the different spaces.
The exhibition content, developed by Atelier Marko Brajovic, is centred on four main themes: Natural Wisdom, the result of a millenary coexistence between man and exuberant biodiversity; Empire of Colors, present in the variety of tropical plants and cultures in Brazil; Human Power, the outcome of the sustainable use of natural resources and small-scale agriculture; Creative Fusion, as the combination of high technology, productivity and responsible occupation of a vast territory.
A volume is located in the rear of the plot, housing exhibition spaces, an auditorium, a pop-up store, a café, a bar, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. Brazilian artists and designers were invited to exhibit works that showcase our inventiveness, side by side with interactive installations that explain the technical revolution in the course in Brazilian agriculture, largely due to the research of companies such as EMBRAPA.
Sustainability is everywhere, from the construction/deconstruction system made up of prefabricated modules to water reuse mechanisms and the employment of certified and recyclable materials. A fundamental part of the experience, the rationality of this ephemeral architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.
The proposal aims to be inserted into the tradition of universal exhibitions that focus on contemporary debates, engendered by the encounter of cultures from all horizons. Today, Brazil represents the possibility of new paradigms of development, capable of reconciling growth and conservation, diversity and originality, openness and transformation. Our architecture and scenography try to represent these messages and aim to support the integration of the collective idea that it is possible to feed the world in a responsible and interdependent way.
CREDITS. TECHNICAL DATA.-
Project.- Studio Arthur Casas, Atelier Marko Brajovic.
Architecture.- Studio Arthur Casas.
Author.- Arthur Casas.
Co-authors.- Alexandra Kayat, Gabriel Ranieri, Alessandra Mattar, Eduardo Mikowski, Nara Telles, Pedro Ribeiro, Raul Cano.
Project coordination.- Alexandra Kayat.
Co-author, interior design coordination.- Renata Adoni.
Studio director.- Marilia Pellegrini.
Collaborators.- Arnault Weber, Rodrigo Tamburus, Fernanda Müller, Daniel Vianna, Juliana Matalon.
Exhbition, scenography.- Atelier Marko Brajovic.
Creative direction.- Marko Brajovic, Carmela Rocha.
Project coordination.- Carmela Rocha.
Logo, graphic design.- Estudia Design.
Collaborators.- Martina Brusius, Milica Djordjevic, André Romitelli.
Curators.- Rony Rodrigues and Eduardo Biz
Local consultants, technical responsibility.- Mosae Architecture and engineering.
Team.- Stefano Pierfrancesco Pellin Dario Pellizzari, Andrea Savoldelli, Klaus Scalet, Michele Maddalo, Luisa Basiricò.
Contractor.- Ing. E. Mantovani.
Structural assistance.- SP Project.
Lighting design.- Maneco Quindere.
Dates.- Project.- 2014. Construction.- 2015.
Plot area.- 4.133 sqm.
Built area.- 3.674 sqm.
More information
FILIPPO POLI
Filippo Poli is a photographer specialized in architectural photography; he is based in Barcelona and Milan and collaborates with architecture firms, institutions and publishers.
His personal work is focused on cultural landscape, on the relationship between Man and Nature and its results in the Space.
His photographs are part of the permanent collection of the new Art Centre of Santander of public Enaire Foundation and his work has been presented in venues in Europe (Climate Summit (COP25) in Madrid, Venice Biennale, Arco Madrid, Photo España, Deutsches Architekturmuseum, ...) and USA and are part of private and public collections.
He regularly publishes in the most important architecture magazines and his work has been awarded by Fundación Enaire, PX3, European Architectural Photography, Architekturbild, IPA, Photography Master Cup, Philadelphia Basho, ArchTriumph among others.
